Ebook: 25 Actionable Social Media Strategies to Try Today We’re incredibly grateful to have the chance to learn from others and experiment for ourselves with what works best on social media. And we’re so very happy to share our best strategies with you! To collect all these favorite tips in one place, we’ve compiled our top 25 social media strategies into a free ebook that you can download below. We’ve included strategies for Twitter, Facebook, Pinterest, and more—all of which you can implement today, in just a few minutes and just a few clicks. Get your free copy of the Social Media Strategies ebook! Read further for a full list of the strategies that are included as well as a sample page from the book. 25 Actionable Social Media Strategies You Can Implement Today The full ebook includes 25 social media strategies that we’ve pulled from some of the most popular Buffer blog posts. A sample chapter from the book This is the first chapter from the book: Tip #1 – Share the same content multiple times. What to do with all these strategies
Social Media Marketing Trends 2018 | Smart Insights Brands are trying in more ways than ever to connect with audiences across a range of social platforms. It is becoming harder for brands to catch our attention as competition increases and our attention spans have decreased to 8 seconds. Each day users scroll through 300 feet of content, giving brands a very small window of time to grab the users' attention. Therefore, how can your brand start building ideas that work for the speed of feed? Download Premium Resource – Digital Media options cheatsheet The sheer number of organic and paid media options and updates makes it difficult to know whether you're missing out on the best targeting options and whether your marketing budget could be better spent. Access the Digital Media Options Cheatsheet For more digital marketing trends, see Dave Chaffey's 10 digital marketing trends to act on in 2018. Chatbots will make customer service faster Chatbots are no longer the robotic, clunky machines they once were. Rise of augmented reality
What Is Earned Media? [FAQs] Remember when people used to learn about things like upcoming events, the latest trends, and cool new products pretty much exclusively from magazines, newspapers, and TV shows? These publications and broadcasts are where brands used to get all their earned media. What Is Earned Media? Earned media is any publicity you haven't paid for that's owned and created by a third party. What earned media isn't: Publicity you pay for or own. With the advent of digital marketing and social media, earned media has evolved -- and departments other than public relations, like marketing and customer support, now share a chunk of the responsibility. To make sure you're caught up on this "Web 2.0" version of an old-school term, let's dive into what earned media means today and how you can use it in your marketing. What Differentiates Earned Media From Paid and Owned Media? You may have heard of earned media as compared with paid media and owned media. How Effective Is It? In short, very.
How'd They Do That? 7 Techniques of Successful Social Media Sharers People are brilliant and amazing. I’ll often run across an incredibly cool social media strategy or format or tool or link and think to myself, “Whoa, how’d they do that?” There are things like shortened custom URLs, evergreen queues, personalized recommendations, and more. So I’ve gone about trying to figure them all out. Check out my DIY tips below for putting together each of these strategies. 1. Notice the shortened URL in the above tweet from Moz? They’re using a custom short URL: mz.cm. Cool! This can be a really great opportunity to extend some branding into the shortened links you share on social media. I put together this quick video on how to set up a custom short domain. Step 1: Choose a custom short URL One of the most fun parts! Some tips for shortening include removing the vowels from the name (e.g., bffr for Buffer), focusing on a stressed syllable in the name (e.g., buff for Buffer), or using an acronym (e.g., sbn for SB Nation). I ended up choosing kev.uno. Nice! 2. 3. 4. Yes!
Riding the Hashtag in Social Media Marketing On a sunny September afternoon, Mr. Vaynerchuk was sitting in the back of a taxi, jabbing one Twitter follower after another on his iPhone. He had just delivered a speech in SoHo at the 99U Pop-Up School and was on his way to lecture a room full of social data specialists at the Mandarin Oriental hotel. In between, he rummaged through postings with the hashtag #99school, many of them raves about the talk he had just finished. “Great talk by @garyvee at #99school today,” one tweet read. “Helped me understand how Twitter has evolved & I really liked the ‘Jab-jab-jab-hook’ idea.” As the taxi rolled uptown, Mr. Naturally, this brief acknowledgment was strategic. “I’ll literally jab, jab, jab, right-hook this guy,” Mr. 70 Tweets a Day If reducing virtually all human interaction to purely transactional terms isn’t your style, you probably should avoid Gary Vaynerchuk. In recent years, that puzzle has given ulcers to a lot of executives. Mr. Photo About 90 percent of Mr. Let Them Eat Pie Mr. Mr.
Online and Offline Marketing – Which channels to use? How to use them? Who to aim at? Why? This infographic covers various forms of marketing and provides a detailed explanation of what they are and how they can be used to help a business. All questions that swirl around the vast topics of digital and offline marketing. It can be confusing, knowing which marketing channel to use and when. Marketing trends come and go so fast that it can feel like you are constantly trying to catch up. The numbers make for fantastic reading – take a look at the Return of Investment (ROI) you will get with email marketing or spending on search engine optimisation (SEO). Other marketing tools can have a powerful impact too, such as Content Marketing and Social Media ads. And offline marketing is as strong as ever, despite us living in a digital world. So many channels but which ones are the right ones? Every business has a different consumer base, different budget and different geographical reach. Know your content marketing from your event marketing… Do you worry about the jargon?
15 New Social Media Templates to Save You Even More Time Imagine having a quick and fast way to get up to speed with social media or to get your work done in less time (and with more confidence). When I’m in a pinch or into something new, one of the first places I turn is toward a template. I’ve built a stash of headline formulas, social media updates, and more to help organize my mind when it comes to working fast and learning something new. Templates can be a lifesaver and a time-saver. I have my favorite go-to templates, and I was also able to dig up a huge number of others, created by some really amazing folks who are generous to help us all work smarter. I’ve collected them here below. 15 Time-Saving Social Media Templates The list below is full of a variety of different templates, some helpful in a high-level way of organizing your marketing efforts and others in a specific area of social media marketing and sharing. 1. We built this social media report to be easy to fill with just a simple Buffer data export. Instructions: 2. 3. 4. 5. 6.
Social Media Marketing for Businesses Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you're not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you're missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales. Social Media Marketing 101: What Is Social Media Marketing? Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. We’ve created this guide to provide you with an introduction to social media marketing and some starter social media marketing tips and training to improve your business's social presence. With these tips, you can begin developing your own social media marketing expert plan.
7 Online Marketing Strategy Channels To Skyrocket Your Brand Awareness The first thing to note is that not all online marketing strategy channels will be relevant for your brand and business, and others will consume more resources (either financial or team work hours) to implement. Utilising several online marketing channels at once actually compliment each other, and can be easier to combine than tackled separately, so check which channels you can realistically implement. After all, it is better to execute one channel well rather than several badly, as this will do your brand more harm than good. #1. In the world of online marketing, SEM is constantly becoming more significant than it has ever been. Excellent strategy ranges from on-page SEO; including checking the types of high quality content (articles, videos and images) on your domain, searching your website in order to remove duplicate content, have different metadata for each page, plus factors including H1 or H2 tags, minimal amounts of internal linking, and of course having a mobile-friendly site.
Your Go-To Social Media Checklist for Your Next Update Before you hit the Publish button or send an update to the queue, what do you do? Quite often, I find myself publishing instinctively and sometimes failing to consider all the necessary questions and guidelines for what makes a wildly successful, viral—and valuable!—social media update. To do right by your audience, to deliver the utmost value and receive the maximum engagement, there are a handful of qualifications that every social media post should meet. The 12-Step Social Media Checklist Is the message educational or entertaining? Exclusive Bonus: Download a free PDF of the Social Media Checklist! 12 questions to ask before hitting send The foundations for this checklist come from a lot of the learnings we’ve had with sharing and scheduling to the Buffer social media channels. Forbes contributor Ilya Pozin passed along some great advice from marketer Lisa Goeckler, who suggested 12 questions to ask before posting on social media. I loved this quote from Gerry: 1. 2. 3. 4. 5. 6. 7. 8. 9.
Social Media for Business: A Marketer's Guide Credit: Gonzalo Aragon/Shutterstock With such a large percentage of the public using social media – Pew Research Center reports 70 percent – businesses can't afford not to interact with customers via channels like Facebook, Twitter and other social platforms. But while you should be marketing via social media, you shouldn't necessarily be on every channel. It's important for you to invest in the platforms where you're more likely to reach and engage with your audience. To choose the best social media channels for you to interact with your customers, take some time to familiarize yourself with each network, how it runs and what demographics use that platform. Facebook is the biggest social network on the web, both in terms of name recognition and total number of users. Considering that Facebook has a wealth of options for any type of organization, it's a great starting point for your business, regardless of your industry. Additional reporting by Danielle Corcione and Brittney Morgan.
How to Choose the Right Online Channels for Your Marketing Last year, eConsultancy interviewed marketers at 100 companies to determine how they decided which channels to incorporate into their marketing strategies. The sample size was small, but some fascinating trends came to light: 51 percent of companies interviewed were using five or more channels. 98 percent were using at least three marketing channels. And how did they select these channels? 1. UTM tags are a great, straightforward way of tracking which channels are delivering traffic to your landing pages. www.RobotsAreCool.com/? The question mark tells your analytics program that the following information carries information about where the traffic that clicked on that link came from. 1. www.RobotsAreCool.com/? 2. www.RobotsAreCool.com/? By appending UTM tags to your links in email, social media, and other campaigns, you'll be sending data to your analytics platform that enables you to see which channels resulted in the greatest number of clicks. 2. 3. Photo Credit: Scott McLeod
How To Create A Social Media Marketing Plan In 6 Steps So now you need to create a social media marketing plan. No easy task, right? Many of us struggle to iron out exactly what that is, let alone how to build one from scratch. Put simply, every action you take on social networks should be a part of a larger social media marketing strategy. That means every Tweet, reply, like and comment should all be guided by a plan and driving towards pre-determined goals. Learn what a social media marketing plan should include, and follow our 6-step plan for creating your own: What is a social media marketing plan? A social media marketing plan is the summary of everything you plan to do and hope to achieve for your business using social networks. In general, the more specific you can get with your plan, the more effective you’ll be in its implementation. Step 1: Create social media objectives and goals The first step to any social media marketing strategy is to establish objectives and goals that you hope to achieve. For example:
How to Create a Social Media Marketing Plan in 6 Steps A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing. The more specific your plan is, the more effective it will be. Keep it concise. Don’t make it so lofty and broad that it’s unattainable or impossible to measure. In this post, we’ll walk you through a nine-step plan to create a winning social media strategy of your own. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. What is social media marketing? Social media marketing is the practice of using social media channels to sell or promote a brand, product or service. Social media marketing helps businesses: Increase brand awarenessBuild engaged communitiesSell products and servicesMeasure brand sentimentProvide social customer serviceAdvertise products and services to target audiencesTrack performance and adjust larger marketing strategies accordingly Create.