Social Media Tools 101 (From Blogs to Wikis) There are a wide range of social media tools businesses can use to get more interactive — to communicate and exchange information with customers. Businesses are increasingly using these tools because they offer more cost-effective ways to achieve their goals. In this article, we present links to basic information explaining these tools. In later articles, we’ll provide advice and resources to help businesses get started in using these tools effectively. Click on the Social Media tool category below to get a basic understand of each: Blogs 101 Simple Definition A blog is a website where entries or posts are listed in chronological order. Learn the Basics For a further basic understanding of blogs, here are some resources: Read these articles: Wikipedia’s entry on Blogs About.com ‘s article “ Anatomy of a Blog “ About.com ‘s article: “ Frequently Asked Questions About Blogs “ Technorati’s article “ Blogging Basics “ Find and explore some blogs with these Directories and Blog Search Tools: Blogpulse
Social media marketing landscape complicated 100+ Professional Social Media Business Tools for Brands and Marketers This post is #7 in DailyTekk’s famous Top 100 series which explores the best startups, gadgets, apps, websites and services in a given category. Total items listed: 125. Time to compile: 8+ hours. Follow @DailyTekk on Twitter to make sure you don’t miss a week! Social strategists, community managers and content programmers know that social media for business is more than just posting an update or tweeting some news–that’s for consumers. Also read: The Top 1oo Twitter Tools of 2012 (Categorized) Businesses and organizations who are serious about engaging with customers in a meaningful way have to go beyond the basics in social media. Don’t Miss Climbur delivers exclusive big ideas and creativity to your inbox from the world’s top innovators every Monday. 25 Random, Must-See Social Media Tools Percolate – Turns brands into curators. Blogs and Websites Agencies Other / Miscellaneous
Full Service Internet Marketing Company & Internet Marketing Tools Cross-posting tools: Be efficient — but be smart Tweet 15 apps, plug-ins & dashboards to increase your social media productivity By Kim Bale Socialbrite staff Managing social media accounts can be a full-time job, especially with an extensive Web presence spanning sites from Twitter and Facebook to WordPress and YouTube. Posting the same link or update to each site can be time consuming and inefficient. But used judiciously, a number of tools now let you engage with your community across multiple platforms with a single click — and sometimes for free. It’s important to remember that these tools can also set you back if used incorrectly. Whether you want to link a few of your accounts to ensure constant and consistent updates or pick and choose which individual update to let fly, there is probably an app, tool or plug-in to aid you. Post to multiple sites with plug-ins & apps Several plug-ins and applications make it easy to cross-post from one website to another in an instant. Social media dashboards & tools to cross-post
50 Free Social Media Tools You Can't Live Without A couple years ago, Jay Baer wrote a great blog post called ‘The 39 social media tools I’ll use today’ which was an all-in-one toolkit for social media marketers (and still is). A lot has changed in the two years since that post was published so here is a ’2012 remix’ featuring 50 (mostly free) tools you can use on a daily basis. Whether you are just starting out in the social media arena or have been at it for a few years, this will hopefully be a handy resource. So, let’s serve ‘em up! Listening / Research The foundations for any social media marketing activity start with listening and in-depth research, ranging from influencer identification to campaign planning. General listening tools Best in class: SocialMention.com – As far as ‘free’ options go, this is a solid as it gets.Alternatives: BoardReader.com (discussion board specific), Addictomatic.com (a general listening dashboard) and PeopleBrowsr.com (big data, big insights). Specific listening tools General research tools Engagement
7 Reasons to Use Piwik Open Source Analytics 227 Flares Twitter 215 Facebook 1 Google+ 8 Pin It Share 3 227 Flares × Google Analytics is ubiquitous in web development, and as far as most people are concerned is the only viable source of information tracking for their website. The good news for webmasters is that there are several free (and paid) programs out there to help you track sources of traffic, keywords, bounce rate, time on site, country origin, and other important information about visitors on your website. Piwik is a lesser-known free analytics program, but it has become my favorite alternative to Google Analytics. #1. Unlike other open source web analytics software, you are able to host Piwik on your own server so that your company is the only one tracking your business’ data. #2. I should it’s fairly easy to install. Once installed, Piwik is accessed at “yourdomain/piwik”. #3. Piwik also offers your business the opportunity to track and analyze the achievement of your goals. #4. #5. #6. #7.
Facebook Status La règle des 3 I sur les réseaux sociaux Avant tout usage des réseaux, des publications sur internet, 3 questions clés doivent nous permettre de déterminer si je communique efficacement sur le web. Dans cet article, nous aborderons les 3 questions. Dans toute pédagogie relative à l’usage des nouveaux outils numériques, elles sont les repères essentiels à une bonne prise en main de l’usage du web. L’impossible communication virtuelle Sur internet, tout est permis. L’ecueil des réseaux sociaux et de la pratique d’Internet, est de penser qu’on est seul. Ou que ceux qui me liront me comprendront. La raison en est simple : l’usage du web est autocentré sur moi-même. La communication avec les autres se réduit sur le locuteur, l’internaute. Sans présence physique du destinataire de mon interlocuteur. Il n’est donc pas possible de nuancer mon propos, en fonction de la réaction de l’autre, qui pourrait en sourcillant, m’interrompre m’indiquer qu’il n’a pas compris. La raison est seule vertueuse. La règle des 3 I : Identité ? En savoir plus ?
The Twitter Book It's bad enough having to relearn favorite programs every time an upgrade comes along, worse learning to use totally new programs when you break down and buy them. But, now we're expected to learn how to use social networks, telephone and cloud-ware applications that come knocking at our Email doors and entice us from magazines and blogs. Change may be good if you can hack the rate of change in computer-related products. It probably provides financial stimulation for devils who produce these newest banes of our computing existence and may even help the publishing industry, which cranks out books galore covering all things new that complicate our lives. This book was written by Tim O'Reilly and Sarah Milstein. First, you gotta get that syntax right...Twitter is the program a tweet is the message itself, or can be a verb, describing what you do when you send a Twitter message. This book is well written and fun to read.
Guide to monitoring social media conversations Image by √oхέƒx™ on Flickr How & why your organization should be tuning in the social Web Most brands and nonprofits have received the memo: To succeed in today’s interconnected world, you need to listen to what your supporters and customers are saying about you. Social media has blown apart yesterday’s top-down communication funnel and replaced it with a peer-to-peer model of empowered citizens and producers. In this weeklong series launching today, we’ll cover: • Why and how to listen (see below) • 20 free, awesome social media monitoring tools • 10 paid social media monitoring services for nonprofits • How to build & manage a monitoring dashboard Some people confuse monitoring with metrics. If you’re just starting out, we recommend beginning with a few small ‘listening’ techniques to ‘hear’ what people are saying about you. Note that although our monitoring guide focuses on nonprofits, the lessons in this series can be applied to any brand. 1Assess overall sentiment. Keywords Checklist
1st Principle of the Social Survival Manifesto Endorsed by global leaders in PR, Corporate Affairs and Crisis Communications, The #Social Survival Manifesto is an ex-activist’s tell-all guide to what makes companies and institutions vulnerable to online reputation attacks. Presented within are five Principles of Survival and five Principles of Success designed to help companies and institutions mitigate risk, avoid crisis and winning back the hearts and minds of their stakeholders. Here is the full text of the first Principle, shared exclusively with Social Media Today readers. Principle of Survival #1: HIDING IS NOT AN OPTION! The first Principle of Survival is essentially a warning that keeping a low profile, or no profile, is a tactical risk when it comes to reputation management in the 21st century . Whether you like it or not, people out there on social media are talking about you, reading about you and making up their minds about you. Connect: Authored by: Tom Liacas See complete profile