3 Startup Strategies that Also Work for B2B Companies B2B marketers are always eager to learn anything they can about improving their lead generation and appointment setting campaigns. Marketing tips are a dime a dozen. Businesses can basically get them anywhere – even from the unlikeliest places. Startups use certain tried and tested strategies in marketing their products and generate leads via a limited amount of resources. These can also be used by experienced B2B companies to secure marketing and sales efficiency. QuezMedia.com CEO Jose Vasquez has listed three important ways to maximize your marketing activities as published on the Huffington Post: Know Your Funnels In the modern era, most of your leads will come from online sources, but you’ll have multiple sources of potential leads. You might also like: Marketing Strategies from the World’s Top Performing Telecom Companies Optimize for Conversions Your entire online presence should be optimized for conversions. Have a Follow-Up Strategy in Place
Top Reasons to Hold and Market Corporate Events Today, businesses want to reach new heights in terms of acquiring new clientele and increasing revenue generation. They are now considering various techniques and methods to achieve such goals. B2B lead generation can drive traffic of potential business partnerships. Lead prospecting can be considered, but this would take a lot of time considering the process of finding B2B leads that fit your audience profile. From exhibitions to breakfast meetings, company events allow decision-makers within the industry to converge. Audiences expect more. Effective demand generation. Better audience engagements. Provides greater business harmony. These are just some of the reasons why you should consider planning a corporate event. Start planning your next events with help of a expert Event Marketing Company!
The 5 Perks of an Outsourced Lead Generation Campaign How much work are you able to do under five minutes? How much food are you going to buy with that five dollar bill? And how many high fives are you willing to take if you successfully do all these challenges? In the context of B2B marketing: How many qualified sales leads are you going to produce in a span of five months? Apparently, not much can be achieved within that microscopic time frame. With the need for better marketing solutions increasing each year, businesses should understand why outsourcing is a big thing – at least in five ways. Access to a better marketing infrastructure In B2B marketing, having the right (not only the best) infrastructure distinguishes success from failure. Access to well-trained manpower Aside from machines, lead generation effectiveness also depends on the people that handle said machines. Minimized stress Minimized costs Contrary to what they say, there are lead generation and appointment setting companies offering reasonable prices for their services.
The Expert’s Guide to Using Video for Lead Generation Today’s marketing generation relies a great deal on a harmonious combination of text and visual content in acquiring quality B2B leads. Is there anything else we don’t know? Apparently, there is since video is a new thing, and marketers need to understand a lot more about using it to full advantage. So, here is Vidyard Content Marketing Manager Kimbe MacMaster with the nine practical uses of video marketing for lead generation. • Increase Opens and CTRs on Emails Video has been known to increase CTRs on emails by 2-3x. •Grab and Hold Attention on Landing Pages The optimal layout, copy, CTAs, and just about everything else for landing pages is a great debate, but one thing’s for sure: if you can’t capture attention, you won’t be getting any further action from prospects. But really, try using a catchy, funny campaign video to grab your audience’s attention. • Drive More Shares with Sharing Screens This one’s pretty simple. • Simplify Lead Capture with Downloads in-Video
The Top 5 Quotes for Kickstarting a Business Making an impact would always be a challenge for fresh businesses. Startups are currently at a difficult position, and they might need a lot of mentoring from experienced individuals that have gone through difficulties quite similar to what young entrepreneurs are currently facing. Consider the major factors that they need to confront: volatile markets, changing buyer behaviors, competition with big enterprises. The fact that they lay outside their control makes them scarier, but it is already a fact of life. “Ideas are easy. The way to bigger profits and exponential growth is a different thing altogether. “It’s almost always harder to raise capital than you thought it would be, and it always takes longer. We can also agree that starting a business does not happen overnight. “I’ve missed more than 9,000 shots in my career. Featured Blog of the Month: Two Tech Startup Success Stories on Survival Startups have huge potentials. More inspiring cliches from startup quote! And lastly,
MSN Apps Now Allow Ad Options, and Why this is a Big Deal Technology powerhouse Microsoft has announced it is providing ad platforms for its partners through MSN Apps. This is in line with their goal to provide partners with better opportunities to reach their audiences across multiple mobile platforms and, in the process, enhance their multi-channel B2B marketing efforts. According to Microsoft’s GM for Advertising Greg Nelson, “advertising experiences on the MSN Apps can be purchased across 24 markets, with standardized ad sizes – 320 x 50 for phones and 300 x 250 for tablets – simplifying the process of purchasing cross-platform inventory. “Advertisers have a unique opportunity to reach their audience in the right context and mindset, with targeted advertising across multiple screens and platforms,” Nelson adds. MSN Apps boasts of a “beautiful and immersive interface” that allows users mobile experiences like no other. Related Post: Will you Move to Mobile this 2015? Belinda Summers works as a Business Development Consultant for CallboxInc.
Cloud Marketing: How Marketers are Getting It Wrong Much has already been said about cloud computing. Great volumes of online articles and visual material have been produced relating to how it is shaping the conduct of modern business. IT marketers are discussing at length why there is a pressing need for CEOs to shift to the cloud, telling of the huge organizational benefits it entails. A focus on IT lead generation certainly involves having to craft quality communications; the kind of stuff designed to draw in potential customers who are presumed to buy into the idea of using a cloud service. One thing is that most IT buyers are reluctant to alienate their current systems. And this is where most marketers falter: They create messaging that focuses more on the current hype on cloud computing than on the possible benefits it can bring to CEOs. Cloud is no doubt a highly revolutionary tool, but trying to convince managers to make the shift is asking for too much. wrote Keith Yazmir. says Savitz. More on cloud:
The Top Demand Generation Strategies for your Sales Pipeline Businesses opt to increase their ROI rates by focusing on high profile B2B leads for their sales pipeline. What’s more, trends in B2B lead generation have contributed to important innovations. The B2B landscape today is digitally-empowered. Indeed, there is really no perfect time to stimulate audience awareness and sales traffic other than now. This may sound promising, but the figure wouldn’t account for positive market projections. This doesn’t necessarily mean that demand generation strategies aren’t that effective. Here are a few key demand generation aspects you could develop and maintain for increased sales. Direction by data. Content curation. Email automation. Profitable processes and strategies that do not abase demand generation are equally important. Belinda Summers works as a Business Development Consultant for CallboxInc.
Why Healthcare Companies should Outsource their Lead Generation Processes Healthcare companies have seen a rise in the demand for solutions ranging from diagnostics equipment to patient management facilities. In light of this, health care contractors are hard pressed to grab a big share of the market in a bid lead within the competition. But such would be a long shot without an effective B2B lead generation platform. Generating B2B leads is essential in saturating the market with your products, thereby maximizing your capital inputs. But this is not to say the task is easy. Like a surgical operation, it requires a great deal of care, problem-solving, and knowledge of intricate processes. Now, for businesses within the health services industry, outsourcing marketing operations can be considered. Then again, some might think about the many risks that outsourcing entails. So, if you think your business is suffering from lead anemia, then consider the following points. Outsourcing saves you money. Dig Deeper: The 5 Perks of an Outsourced Lead Generation Campaign
4 Tips for Reducing B2B Sales Costs and Maximizing Profit “Gain more, but spend less.” This may be the common goal of every business. Logically, reducing the cost of sales is one of the best ways to increase profit. However, not many B2B companies realize this goal in their campaigns. If you believe that you are one of those companies, it’s about time you started evaluating your sales and marketing strategies in order to identify potential lapses that could be getting in your way. Here are four tips for reducing sales costs and increasing business profitability. 1. Give yourself a break from finding new business leads and turn your attention to your existing (and past) clients. Many companies spend too much time looking for new potential customers and qualifying them, thinking that it is the only way to grow. 2. According to Jack Schmid and Steve Trollinger in Chief Marketer, setting a budget for sales and lead generation starts by determining the current actual cost of acquiring a customer, and calculating its average lifetime value. 3.
3 Effective Ways to Get Webinar Confirmations Photo Credit: zemanta – Webinars. Regarded as great sources for quality sales leads, B2B companies just can’t live without them. This year, more enterprises are opting to increase their budget for webinars. Holding a webinar could actually mean giving more “meat” to your brand awareness and marketing campaign, as well. Marketing a webinar – or any other event for that matter – is such a delicate job that demands proper handling. Here are some strategies that you might want to consider to generate high turnouts for your webinar. Telemarketing. Call it old-fashioned, but telemarketing is as effective a channel as digital marketing. Social media. Okay, earlier we kind of driven the point that social media is not as effective as telemarketing. Blogging. Your blog serves as your megaphone.
Top Tweets from the Most Important Faces in B2B Marketing and Sales No matter what industry you belong, you will always come across significant advice from influencers. These guys are basically the go-to people for important insights and advice on everything from strategy to productivity enhancement. Listen to what they say (or in this case Tweet) below: Keynote speaker and award-winning author Jay Baer, on productive blogging: Marketing expert Jim Dougherty, on the best social media advice he could ever give: Stephanie Tillton, content marketing consultant, on how best to meet a buyer’s needs: Chalene Johnson, on maintaining a good work-life rhythm: Want to improve your brand’s image? TEDx staple Ted Coiné, on the true meaning of ‘engagement’: Success coach Tifanny Peterson, on why it’s better to be a friend than a salesperson: