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Choose your Character: Gamifying the Selection of a B2B Lead Generation Company

Choose your Character: Gamifying the Selection of a B2B Lead Generation Company
Gamification, in modern parlance, refers to the incorporation of video game elements (strategies, tactics, etc.) to real-life experiences. Concepts such as “min-maxing” and “camping”, terms most common to nerds, can be relevant to a diverse range of settings: courting, studying, raising a child, and of course, business. B2B companies can gain a lot from gamifying their appointment setting and lead generation programs. In games like Starcraft and Assassin’s Creed, managers can learn about the importance of effective resource allocation, item usage and terrain utilization. But just like in numerous games, things get increasingly tough with each level. And while you can always reach save points and use cheat codes in these games, a business is always left alone to handle its progress in the B2B marketing world, hence requiring intervention from an outsourcing group. B2B lead generation companies serve as power-ups that game characters need to overcome certain challenges. Experience.

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