background preloader

26 Tips for Managing a Social Media Community

26 Tips for Managing a Social Media Community
Do you wonder how to go about exercising good social etiquette and managing your social networking communities, all at the same time? Social media community management has expanded into a growing field and there’s a lot to think about. In this post, I’ll cover 26 tips, an A-Z guide, on ways to manage your company‘s presence. #1: Answer Questions With more and more of your customers participating on social networking platforms, businesses need to be doing much more than posting their own updates. A recent survey organized by InSites Consulting found that eight out of ten American companies answer client questions and complaints via social media. What about your business? #2: Bring People to Your Website Through Social Media Sometimes with all the talk about social media, businesses may briefly forget one of their original goals for initiating a social strategy—namely, bringing customers and prospects to your company website. How can you use social mentions to tell your success stories? Related:  Strategy and ManagementLes incontournables du CM

Faites la peau à 20 mythes des médias sociaux - Le Blog Kinoa Les médias sociaux sont maintenant assez matures pour avoir leurs propres mythes. Des mythes auxquels certains marketeurs se sont accrochés parce que, avouons-le, c’est un peu difficile d’être à jour sur ce qu’il se passe sur les médias sociaux. Alors, on a pris notre loupe, on a enfilé notre imper et on a retrouvé la trace des plus grands mythes… et on va donc leur faire la peau un par un. 1) De toute façon, mes clients ne sont pas sur les médias sociaux… Facebook a 1 milliard d’utilisateurs actifs selon Yahoo! Sans parler de Pinterest, Linkedin, YouTube, Viadeo, Digikaa… Je poursuis l’énumération ? 2) Les médias sociaux c’est tellement génial que, du coup, j’ouvre des comptes partout ! Ce n’est pas parce que je connais plein de réseaux sociaux, que je devrais créer un profil sur chacun d’entre eux ! Activez-les et donnez-leur une chance. Pour résumer, si un réseau social ne vous donne pas satisfaction, dites-lui au revoir ! 3) Google+ ça ne sert à rien – Article original sur Hubspot –

How to Deal With Negative Comments While brand-bashing is nothing new, the tools of the web and social media make the comments from these meanies even more lasting and impressionable. And because some social networks like Yelp and Twitter make it easy for people to set up fake profiles, the anonymity that people can achieve on the internet makes some more comfortable to lose all sense of decency, respect, and good manners. So much for mom's lesson , "If you can't say something nice, don't say anything at all," huh? So what's the best way to deal with those Negative Nancys who crop up from time to time? 1. 2. 3. 4. 5. 6. In what other ways do you deal with Negative Nancys in social media? Photo Credit: Byron Villegas How to Build a Community: Advice for Community Managers Community expert Caty Kobe from FeverBee recently joined us at #Bufferchat to talk about community management. Caty—along with our amazing Bufferchat community—shared great advice, blog and book recommendations. Read on for the highlights, or catch the full recap here! What advice do you have for someone building an online community? From Caty: If you’re building a brand community, please do your homework first! More great insights: “Take time to get to know your community members! How do you pick the best social networks or platform for your community? “You want to be where your audience is. What qualities make for a strong community? Relationships BETWEEN members. Other great insights: “A strong community is one that supports and helps its members no matter what. How do you keep in touch with your community’s needs? Put yourself in your community member’s shoes for a min. “Engage and check in with your community often. What blogs or sites are great resources for community-building tips?

How to Grow and Manage an Engaged Online Community Do you wear many hats at your place of business? Do some of them have to do with reaching out to and interacting with your social media fans and blog readers? If so, then you’re officially or unofficially performing the role of an online community manager . If you’re doing it right, then it’s probably one of the most enjoyable jobs ever. You get to network with interesting people, make new friends, offer guidance, answer questions and so on. But it’s not all sunshine and roses. In her book, —especially as a customer advocate and brand loyalist. Here’s what you need to know about the book. Author’s Purpose Deb Ng Deb Ng wrote this book to help you in order to benefit and . Your online community consists of the people who like your brand on Facebook , follow you on Twitter and comment on your business blog . The author’s goal is to help you . What to Expect In this 314-page reference book, you can expect to find , as well as learn what they’re looking for in a brand. How to How to How to Highlights

10 Fundamental Tips for Social Media Community Managers Community managers are becoming an increasingly important role for all types of businesses, and we're seeing the role appear everywhere from tech startups to major corporate brands. Most commonly, community managers are responsible for engaging current and potential customers via social media and growing vibrant, enthusiastic communities around their products and services. Some community managers even facilitate conversations in private online forums, work with internal company intranets, and act as customer support. Community managers must strike a balance. Externally, community managers are the voices of their brands in social media, serving as social media strategists, customer service managers, content creators, product managers, and evangelists. Because community manager jobs vary at each company, there is no one magic bullet to make a community management program work. 1. When it comes to social media, it’s very easy to get caught up in tactics. 2. 3. 4. 5. 7. 8. 9. 10.

Community management : comment bien gérer sa communauté ? - Le Blog Kinoa C’est avec l’apparition du web2.0 qu’est apparu un nouveau métier : celui de community manager. Un community manager est une personne chargée de développer la présence des marques sur Internet et notamment sur les réseaux sociaux. Faire grossir sa communauté, c’est sortir du cercle des inconditionnels de la marque. C’est s’élargir à une audience qui paradoxalement sera moins « fan » et s’exposer à un public plus critique. Voici les règles d’or pour bien bâtir et gérer sa communauté. Comment construire un lien avec le lecteur ? Répondre aux commentaires Il est important de répondre à tout le monde. Valoriser sa communauté : La meilleure des solutions est de mettre en avant les commentaires représentatifs ou constructifs. Une reconnaissance sociale est (très) souvent rechercher par l’internaute. Solliciter de l’interaction : Le community manager doit proposer un partage : que ce soit des questions, un jeu, sondage, etc… Attention, il ne faut pas trop en demander ni être trop intrusif.

5 Tips for Using Humor in Your Social Media Activities Can you remember something funny? Humor can go a long way with social media. Are you considering using humor with your social media activities? Why humor? It’s no surprise that using humor in advertising is an effective way to connect with your audience and humanize your brand or company, but what about using it for social media? Adding humor to your social media strategy can be a great way to get people’s attention. If you appeal to your audience emotionally, you’ll have a much better chance that they will further engage with your brand or product. Finally, an emotional appeal differentiates you from the millions of other companies out there bombarding their social channels with nothing but self-promotion. If you’re not “humorizing” your brand, product or business, then you might be missing out on a ton of unseen potential. Here are 5 tips to help you get started: #1: Ask yourself WWJD? (What Would Jerry Do?) Jerry Seinfeld has a simple formula for comedy. #2: Keep it clean What do you think?

#Infographie – Psychologie du consommateur sur internet Alors qu’ils n’étaient pas très nombreux il y a une dizaine d’années, le nombre de sites de vente en ligne a explosé pour atteindre des proportions incroyables. Cette folie du e-commerce ne va pas uniquement toucher les grandes entreprises, mais aussi les PME et les très petites entreprises. Avoir un site de e-commerce n’est pas une étape finale pour l’entreprise, mais plutôt le début d’une aventure qui l’amènera peut-être vers son développement. Il est important de comprendre la psychologie du consommateur lorsqu’il se retrouve sur une boutique en ligne et surtout d’identifier quels vont être les freins à l’achat. Saviez-vous par exemple qu’un site trop long à charger vous fera perdre des clients ? Ci-dessous l’infographie très intéressante concernant les pratiques des consommateurs à l’égard des sites e-commerce : Psychologie du consommateur & le paiement sur internet – Une infographie réalisée par l’équipe de vouchercloud

» Aus allen Sozialmedia-Rohren schiessen » Clickomania.ch Der Dienst seesmic.com veröffentlicht Beiträge parallel in verschiedenen sozialen Medien – sofort oder zeitversetzt. Facebook, Twitter, Google Plus – die steigende Zahl der Plattformen macht das Social-media-Leben nicht einfacher. Stellt alle seine Beiträge überall online? Mit Seesmic auf allen Kanälen Präsenz markieren. Das Giesskannenprinzip spart Zeit, hat aber auch Nachteile: Leute, mit denen man es auf verschiedenen Plattformen zu tun hat, sehen die Nachrichten mehrfach. Soziales Massenmedium Dafür richtet man sich auf seesmic.com ein Konto ein und verbindet die Dienste. Seesmic lässt sich nicht nur im Browser, sondern auch über Desktop-Anwendungen für Windows und Mac OS X und über Apps (für iPhone, Android und Windows Phone) verwenden. Aufgeräumt: Die Windows-Anwendung von Seesmic Ping.

5 Social Media Management Tips for the Real Estate Industry Long gone are the days of real estate marketing limited to bus stop benches and newspaper pull-outs. Real estate is fully online, and going social. At the helm of the revolution are industry leaders and innovators like Katie Lance. We’ve asked Katie to draw from her expertise and experience in social media strategy and content development to share with you 5 tips on using social media for the real estate industry. I’ve had the pleasure of teaching tens of thousands of real estate professionals the art and strategy behind being successful in social media. 1. The key to being successful in social media is consistently posting content. 2. You have to have a content strategy to be successful in the long haul with social. 3. When you are planning your content strategy make sure to include things that only locals know—like the best place to get a slice of pizza or the best place to get a cup of coffee. 4. 5.

Related:  Monday - A social universe