Emotion in Marketing: How Our Brains Decide What's Shareable
13.2K Flares Filament.io 13.2K Flares × Every day it seems like we feel hundreds of different emotions – each nuanced and specific to the physical and social situations we find ourselves in. According to science, it’s not that complicated by a long shot. A new study says we’re really only capable of four “basic” emotions: happy, sad, afraid/surprised, and angry/disgusted. But much like the “mother sauces” of cooking allow you to make pretty much any kind of food under the sun, these four “mother emotions” meld together in myriad ways in our brains to create our layered emotional stews. Robert Plutchik’s famous “wheel of emotions” shows just some of the well known emotional layers. In this post we’ll take a close look at each of the four emotions, how they form in the brain and the way they can motivate us to surprising actions. Happiness makes us want to share The left pre-frontal cortex of the brain is where happiness traits like optimism and resilience live. P.S.
• Emotions in storytelling
• Web Design