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Emotion in Marketing: How Our Brains Decide What's Shareable

Emotion in Marketing: How Our Brains Decide What's Shareable
13.2K Flares Filament.io 13.2K Flares × Every day it seems like we feel hundreds of different emotions – each nuanced and specific to the physical and social situations we find ourselves in. According to science, it’s not that complicated by a long shot. A new study says we’re really only capable of four “basic” emotions: happy, sad, afraid/surprised, and angry/disgusted. But much like the “mother sauces” of cooking allow you to make pretty much any kind of food under the sun, these four “mother emotions” meld together in myriad ways in our brains to create our layered emotional stews. Robert Plutchik’s famous “wheel of emotions” shows just some of the well known emotional layers. In this post we’ll take a close look at each of the four emotions, how they form in the brain and the way they can motivate us to surprising actions. Happiness makes us want to share The left pre-frontal cortex of the brain is where happiness traits like optimism and resilience live. P.S.

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The Science of Emotion in Marketing: How We Decide What to Share and Whom to Trust Every day it seems like we feel hundreds of different emotions – each nuanced and specific to the physical and social situations we find ourselves in. According to science, it’s not that complicated by a long shot. A new study says we’re really only capable of four “basic” emotions: happy, sad, afraid/surprised, and angry/disgusted. But much like the “mother sauces” of cooking allow you to make pretty much any kind of food under the sun, these four “mother emotions” meld together in myriad ways in our brains to create our layered emotional stews. Robert Plutchik’s famous “wheel of emotions” shows just some of the well known emotional layers.

The storytelling imperative: Make them care! Pixar Studios filmmaker Andrew Stanton gave a good TED talk about a year ago where he states that one of the key aims of any good story is that it must make the audience care. "Make me care," he says. If you research the advice of famous directors and screenwriters of today and of years gone by you will find this is a common refrain: You have go to make the audience care. Presentations in all their many forms are never just about transferring information alone.

Installing WordPress Languages: English • Español • Deutsch • বাংলা • Français • Italiano • Nederlands • 日本語 • 한국어 • Português do Brasil • Русский • Slovenčina • Српски • ไทย • 中文(繁體) • (Add your language) WordPress is well-known for its ease of installation. Under most circumstances, installing WordPress is a very simple process and takes less than five minutes to complete. Many web hosts now offer tools (e.g. Fantastico) to automatically install WordPress for you. However, if you wish to install WordPress yourself, the following guide will help. 21st Century Strategy ‎”Man cannot discover new oceans unless he has the courage to lose sight of the shore” wrote the French author Andre Gide. In very much the same way, we can’t manage strategy in the 21st century without discarding the comfortable dogmas of the 20th century. Much of our strategic doctrine comes from an industrial age in which products were fairly uniform and success was highly contingent on the ability to move around men and materiel efficiently. That’s still important, but not a source of sustainable competitive advantage. Today, we don’t produce products as much as we design them and that calls for a strategic shift.

Artist Manipulates 48 Pools Of Water With Her Mind by Beckett Mufson “Brain power” takes on a literal meaning when it comes to EEG painting, mind-responsive furniture, and the workof Lisa Park. Park combines EEG scanning with speakers and pools of water to visualize her thoughts andemotions. Last year, she exposed her brain patterns to the world with Eunoia, in which she placed five water-filled metal plates atop speakers designed to respond to her real-time brain data.

10 Useful Chrome Extensions You May Not Have Tried I’m a huge fan of adding functionality to my browser, and we’ve featured some great extensions to supercharge Chrome in the past. Here are a few more that you might not have heard of, but are certainly worth a try. Jot If you’re constantly working in your browser, Jot is the best to-do list you could ask for: just open a new tab and add tasks or even quick notes to refer to later.

T.H.I.N.K. Before You Speak With each column I write, I carefully consider the point I want to make. I draft the column, reflect on it, tweak it, and review it before I submit it to my editor, who does some of the same. Unfortunately, that type of careful thought and reflection doesn't always happen in the business environment. Today’s technology and social-media platforms enable us to express top-of-mind, unfiltered thoughts to the world--often to disastrous results. Remember, just because we can say something doesn’t mean we should.

Looking At Tears Under A Microscope Reveals A Shocking Fact. Share on Facebook One day Rose-Lynn Fisher wondered if her tears of grief would look different from her tears of joy, so she began to explore them up close under a microscope. She studied 100 different tears and found that basal tears (the ones that our body produces to lubricate our eyes) are drastically different from the tears that happen when we are chopping onions. The tears that come about from hard laughter aren’t even close to the tears of sorrow. Like a drop of ocean water each tiny tear drop carries a microcosm of human experience. Her project is called The Topography of Tears.

The science behind fonts (and how they make you feel) I’ve noticed how seemingly small things like font and the spacing between letters can impact how I feel when reading online. The right font choice along with the absence of sidebars and popups makes everything feel easier and better to read. Websites like Medium, Signal vs. Noise, and Zen Habits are like yoga studios for content.

39 Blogging Tools to Help You Work Faster When you’re finding amazing content to share on social media—the kind of thing that grabs attention and gets people to click, share, and comment—one of the most valuable, most original places to turn is your own blog and the content you personally create. So the questions become: How to create amazing content, how to put together blogposts strategically and efficiently, and how to get your content out to the masses. Writing tips are a good place to start. And to supplement the words you use to build your blogposts, I’ve found a huge number of blogging tools that help with everything from coming up with ideas to spread the content far and wide. Do you have a favorite blogging tool?

5 Things Managers Should Know About The Big Data Economy At the beginning of the 20th century, most people lived as if it were the middle ages. Almost half of the US population was employed in agriculture. Life expectancy was less than 50 years. Indoor plumbing was rare, as was telephone use. There were very few cars and no airplanes. The rise of big organizations changed all that.

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