Context Optional The Adobe USA site has been optimized for users within the United States. If you live outside the U.S., we recommend that you visit your local site for the most relevant information, including pricing, promotions, and local events. United States Canada - English Social Calls-to-Action Work For more social media data like this, check out my latest book “The Science of Marketing” now! Traditional marketers and sales people have known for years and years that if you want someone to take a specific action, you have to actually ask them to take that action. But for some reason when we made the shift to social media, it suddenly became “uncool” to use calls-to-action. I’ve conducted research into social calls-to-action across multiple channels for the past few years and found that in every place I’ve looked they produce increased action rates. Below is an infographic that sums up my data on social calls-to-action, and this Friday on #SciChat we’ll be talking all about sCTAs.
We Make Brands Social Oracle Social Relationship Management delivers the first, unified solution for social monitoring, marketing, applications, engagement and analysis, and it fully integrates products from Vitrue including Publisher, Tabs, Shops, Games, Open Graph Object and Analytics. 7 Ways to Be Insufferable on Facebook The memory is vivid. New Year's Day, 2013. I'm going about my afternoon pleasantly, when I open my email and a friend has forwarded me what she calls a particularly heinous Facebook status from her Newsfeed, written by someone we'll call Daniel. The Rise Of Facebook’s Valuation From 2004-2011 [Graphic] Click image to enlarge. The panic at absurd rumors of Facebook’s demise over the weekend, coupled with the Goldman Sachs Facebook investment frenzy at the beginning of this year got us thinking; Did initial Facebook investor Peter Thiel, who invested 500K early on and still thought Facebook was undervalued at $30 billion back in September, actually make the most impressive investment call in tech history? So artist Audrey Fukuman, our rockstar intern Rip Empson and I set out to capture what the Facebook valuation trajectory looked like. And while trudging through all the speculation on this has raised some discrepancies concerning exact valuations, (I’m seeing anything from $4.9 million to $5 million for the Thiel financing but rounded up for consistency’s sake) I did my best to capture the zeitgeist through consensus, leaning heavily on reports on TechCrunch through the ages.
7 Tools to Discover New Sharable Content One of the best ways to grow your social accounts is to provide valuable content to your readers. Thankfully there are plenty of free resources on the web that can help you discover new content that you can use as a source for your original content, or share and provide value to your audience. Below my top 7 favorite places to discover new content on the web. Involver: The Web's Most Trusted Social Marketing Platform Oracle Oracle Solutions Social Relationship Management Involver Involver is Now Part of Oracle Social Relationship Management
12 Free Tools To Make Picture Perfect Creative Content A picture says a thousand words… or at least, it can be processed 60,000 times faster than words. If you want to get your audience’s attention, it’s time to get visual. Images with Tweets are 94% more likely to be retweeted, and blog posts featuring images break up the text and make your posts even more engaging. 10 Of The Best Facebook Applications for Webmasters Facebook has become the biggest social networking website in the world and it is a great way to get yourself noticed. It doesn’t matter whether you are a designer, a web developer or anything else; Facebook offers a number of great ways to network with your clients and keep in contact with them. We have found 10 of the best Facebook applications for webmasters that will really help you. Enjoy!
6 Ways To Apply Your Twitter Data Analysis Findings You’ve got your microscope at the ready, your lab coat and protective goggles on and you’re staring into a sea of data that could help change your marketing strategies for the better. So what now? With some clever Twitter data analysis tips, you can apply your data analysis findings to your Tweets, campaigns, and Twitter marketing strategies. Allow us to take the guesswork out of Twitter data for you! Take your data analysis skills to the next level and optimize your Twitter activity with our six pro tips for using the Twitter Analytics platform and SocialBro in harmony.