Twitter awareness/engagement ratio: a pillory or a pedestal for I was riffing with Mike Baldwin yesterday about how social media is impacting upon the dynamics of the relationship between awareness and engagement. Mike has said he will blog about this topic at some point, and I look forward to reading it. Our conversation reminded me of a post by David Bradley on SciScoop last November shortly after the launch of Twitter lists wherein David divided the number of lists leading science tweeters were featured in by their follower count in order to derive a ‘Twitter respect ratio for science’. I thought it would be fun to do something similar for pharma. Firstly, the caveats. As the numerical fumbling below ably demonstrates, I am not a statistician. I am describing the product of dividing pharma’s Twitter list citations by its follower count as an awareness / engagement ratio, which I have expressed a percentage. This observation merits a little unpacking. Hence AZHelps currently appears to be particularly good at creating awareness of its activity.
children with DIABETES Online Community Top Ten Drug Companies in Social Media What is the "social share of voice" among pharmaceutical companies online? While some drug companies have been reluctant to embrace social media for fear of running afoul of FDA regulations that govern the advertising and promotion of prescription drugs, others are embracing social networks to help brand and position their companies in a positive light with consumers and practitioners. Here are the TOP TEN Pharma companies that are presently useing social media to reach out to larger audiences. 1- Pfizer Pfizer, maker of the well-known drugs of Viagra and Celebrex, is exploring social media by teaming up with Private Access to create a social networking site. that will bring together patients and clinical trial researchers. 2- Johnson & Johnson Johnson & Johnson has established a digital footprint in social media. Marc Monseaubuilt around a simple question that serves as its premise - 'Everyone else is talking about our company, so why can't we?' 3- Novartis 4- Boehringer Ingelheim 6- Bayer
Medical Science Liaison Society - What is an MSL? The Medical Science Liaison (MSL) is a specific role within the pharmaceutical, biotechnology, medical device, CRO and other health-care industries. MSLs have advanced scientific training and academic credentials generally consisting of a doctorate degree (Ph.D., PharmD., M.D.) in the life sciences. They concentrate on a specific Therapeutic Area (i.e. Oncology, Cardiology, CNS, Pulmonary, Hematology, Surgery, Women's Health Care, etc) and disease state. Medical Science Liaisons are vital in the success of a company. Medical Science Liaisons (MSLs) were first established by Upjohn Pharmaceuticals in 1967 as a response to the need for scientifically trained field staff that would be able to build rapport with Key Opinion Leaders (KOLs) in various therapeutic areas of research. In the late 1980's, a number of companies began to require those applying to MSL roles to hold a doctorate degree such as an M.D., PharmD., or Ph.D.
Common Sense: Perspective on the FDA Social Media Hearing The FDA has completed a two-day Part 15 Public Hearing titled “Promotion of FDA-Regulated Medical Products Using the Internet and Social Media Tools”. A total of 76 presentations were heard by a packed room and large webcast audience. This phase of the public hearing will continue until February 28, 2010, which is the last day to submit public testimony. The current thinking is that guidelines could emerge as early as Summer, 2010, although no formal commitment to a timeline has been given. The tenor of the presentations was quite clear. So, out of 76 presentations, here’s a “cut through the clutter”. Part I #1 – If you correct information online, are you responsible for the full conversation? #2 – What is the Most Effective Way to Share Safety Information? #3 – Current paid search ads suffer from lack of clarity and lack of conversion – data shows that when you understand upfront what is being advertised, click conversion is higher. Part II How the World Has Changed All the best, Bob
Social Media Today | Media and Political Marketing- There Is No A presumption common to much of the political news coming out the U.S. these days is that voters have rejected party politics to be "independents," and that these voters represent a vast "middle" from which candidates must draw. Good luck with that. I'd argue that these voters have instead migrated to various extremes, and that the only thing they may share in common is an unredeemable distrust and impatience with government. To characterize the political expectations of these extremists as a "middle" of anything other than chaos is a fantasy invention and easy excuse for cable talk show hosts; I think there's something far deeper going on, and it involves the changing way people (voters or consumers) relate to institutions, whether government or business: We seem to be far more interested in what they do wrong than what they do right, and our doubts on their capacity for the latter are matched only by our suspicions of the former. Link to original post
The Secret Of Successful Social Communities: 4 Social Needs Ever since I first started working with online social communities I've been thinking about just what it is that makes some communities successful while others fizzle and die. In particular I'm curious why collaboration communities seem to be so hard to make work. Of course we have plenty of research into the strategies and tactics involved in setting up and running a successful social community, and we continue to publish new research and insights each month. But what do we know about the real reasons why individuals take the time to participate in these communities? What motivates them? While doing recent research on social computing initiatives I got to thinking on this problem again. Maslow suggested all people are motivated by a desire to fulfill basic human needs in an ascending hierarchy. The primary needs Maslow identified fall into five groups: Using Maslow’s hierarchy as a foundation, it’s possible to identify four needs that online social communities satisfy:
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