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When it comes to marketing in the current economy, small businesses need all the help they can get. They don’t have the ad budgets, the personnel or the time that the bigger competition has. But none of those factors really matter to search engines, and SEO is a great way to both level the playing field and steal marketshare. Here are a few tips that small businesses can use to improve their SEO and user experience. 1.
Since late 2009 when Google introduced real time search, the concept has gained a lot of attention. Today, real time search is at the top of the priority lists for all the major search engines – Google, Bing and Yahoo!. As part of the new technology, Google is combining live updates from sites like Twitter with the latest news headlines and blog posts in search results. For web searchers, real time search means the ability to discover breaking news the minute it’s happening. For marketers, it presents a whole host of opportunities to increase online visibility. Here, we’ve provided five ways to leverage real time search in your online marketing efforts.
When I do an SEO audit on a webpage, one of the first things I check is the <title> tag. Why? Well, I have several reasons. Best Practices for Title Tags in SEO In my book, the It has the most SEO power of any tag on the page for establishing keyword relevance Its contents are the source for the blue-link text shown in the search engine results pages (SERPs) It’s the best place to get a concise description of the content on the page (well, that’s the theory) In an optimal world, the last bullet above would always be true.
How Do I Build the Perfectly Optimized Page? If you're in SEO, you probably hear this question a lot. Sadly, there's no cut and dry answer, but there are sets of best practices we can draw from and sharpen to help get close. In this blog post, I'm going to share our top recommendations for achieving on-page, keyword-targeting "perfection," or, at least, close to it. Some of these are backed by data points, correlation studies and extensive testing while others are simply gut-feelings based on experience.
Here’s our latest installment of search quality highlights, with another 50 changes to report for March. We’re starting to get into a groove with these posts, so we’re getting more and more comprehensive as the months go by. New for this month, we’ve published uncut video from our search quality meeting, which gives a great flavor for how these decisions get made. Here’s the list for March: Autocomplete with math symbols.