background preloader

Small Business SEO

Facebook Twitter

Now that Google Penguin has flipped the script of SEO from building links to earning links and building relationships based on niche specificity and context, most of modern SEO turns on outreach. Your ability to reach out to other publishers and authorities in your niche can determine the success or failure of your link generation efforts. Make sure you are aware of six common SEO outreach practices which can doom your chances of success. Directly emailing potential SEO contacts I know you’re in a hurry to get a nice fat backlink from a niche-specific authoritative and credible site that focuses on your industry. Don’t let your rush to get that link kill your chances of getting a response. Failing to use social media to introduce yourself This common mistake is really just a restatement of the error mentioned above-emailing link prospects directly.

Ignoring the credibility-building power of a LinkedIn profile Refusing to engage SEO contacts before emailing them. It is clear that the roll-out of Google Penguin has put the final nails of old time SEO. You remember old-time SEO, right? You simply fill out a form and out comes a link. I am, of course, talking about directory, social bookmark, unomonitored blog commenting, Web 2.0 profile building, forum linking, automatic approval article directory submissions, and similar ways of generating links. That game is over.

SEO is now all about earning links. To make sure you’re earning links the right way, keep the following do’s and don’t’s firmly in mind. Do create provocative or edgy content based on your niche’s hot topics If you want other blogs in your niche to eagerly link to you, give them something worthwhile to link to. Do write content that highlights your expertise and authority Whatever you do with your content, make sure it screams out the fact that you know what you’re talking about. Do identify social media influence leaders and engage them It doesn’t matter what niche you’re in. In closing. 5 Surefire Tips To Get The Most Out Of Your Online Advertising Efforts. Over the past couple of years online advertising has become one of the main and most advantageous advertising platforms for many businesses.

A latest study conducted by Pew estimated that income from internet advertising activities will increase by 40% till 2015. This means that advertising on the internet could overtake potentially all other forms of adverting. It is because of this trend that competition is becoming increasingly fierce as the online marketplace becomes more crowded with now billions of advertisements. So, it’s now very easy for a small business to get drowned in the crowed. However, if you are a particularly small business with a limited advertising budget you need to make sure you make super-efficient use of Google Adwords, Facebook Ads and other content market efforts are. Below are a few tips which should help you get the max from your internet advertising: Use Google’s AdWords Features Define negative keywords Are you clear about the targets for your Facebook ads? On Page Optimization Is More Important Than Ever!

Be the SEO You Want to See in the Internet Google is getting smarter, better, faster, as are other search engines, and so the never-ending war for page rankings continues. There is a metaphorical arms race on between websites, web consultants, and search engines to develop the page design principles of tomorrow, the ones that will propel websites into sky-high page rankings.

Yet as more and more websites pursue those rankings, your competition increases, which means that on-page optimization becomes even more important than ever for you. Unfortunately, the more you seem to be gaming the system, the wiser search engines like Google get to your act. If you trundle along ignorant of the bad attention you’re attracting, you may find your page rankings taking a serious hit on all the big search engines. That can seriously affect your website’s profit margin. Cut out the Tricks and Shortcuts and Focus on Quality The Transition from Links to On Page Optimization as a Main Factor in Ranking. Using Schema Code To Improve Local Search Rankings. The importance of attaining a high ranking in local search engine results grows every day. There are many reasons why ranking highly in a local area is beneficial to a business. Consumers and businesses are using more specific search terms than ever beforeSearch is becoming more personalized to where people live and their search historyBusinesses are specifically targeting local B2B and B2C opportunitiesOpportunity to build up a local reputation and loyal customer base, allowing small, local businesses to compete with larger companies and popular brands As is the case in all areas of business, it is likely that you work every day to seek out the best competitive edge you can.

One way in which small businesses, as well as local SEO agencies, consultants, and freelancers can help to boost their local rankings is to use Schema mark-up. What is Schema? The website Schema.org works in a collaboration agreement with the search engines. Local Firms Slow to Get on Board Your Business’ Location. Top 3 Ecommerce Trends for 2013. After all the Panda and Penguin dust had settled, companies and websites altered their marketing methods, shifted their focus and ultimately planned almost a whole new ecommerce game plan. For those still standing and fighting the search engine God along with the big box competitors, here are three trends we see making waves this year to help ecommerce efforts.

Convert and Convert Some More We have all heard the phrase: If life gives you lemons, make lemonade. 2013 ecommerce life lesson, if Google has taken away your traffic, convert those who still show up. We often forget that the buyer’s path from early 2000’s to 2013 has changed significantly. It’s time to open up your analytics and do the dirty work. Content is King Well this isn’t a new idea but it sure has made a splash in the ecommerce world in late 2012 to early 2013. Without having to rehash the Google updates, content filtered its way to the top of the hearts of many marketers as the giant search engine made it clear. 10 Link Building Practices To Avoid – Follow The Google-Friendly Route! Link building, a common practice performed by web masters to grab the top position at the search engine ranking ladder, has also caused many websites face penalizing due to the algorithm updates like Penguin.

Many websites have recovered from the penalties related to link building. What are the common link building problems and practices that web masters should avoid to survive against the cruel Google updates. 1. Article directory links These links were penalized by Penguin update released on April 24, 2012. If you have any such links for your website, then remove them or use Google Disavow tool to request Google ignore those links. 2.

Although, it’s not clear that Penguin update had punished the low quality directory links, still the worth of directories matter a lot to avoid any such algo attacks. 3. Guest posting is a great approach to get high ranks at Google, but relevancy of the blogs for which you are going to do guest posting matters a lot. 4. 5. 6. 7. 8. 9. 10. Author Bio: 5 Onsite SEO Tactics To Deploy Before You Start Link Building. If you are going to carry out effective SEO then you need to get your own house in order first, and that involves making sure your website is in a fit state to benefit from the link building adventure that you are about to embark on.

There is no point creating some really powerful links from top domains if your website is not optimised to really benefit from them. Worst case scenario could mean that you are penalised by the search engine for your website but the most likely occurrence is that the spiders will struggle to index your site and therefore won’t know what it’s about and won’t rank it. With that in mind, here are 5 onsite SEO steps to take so this doesn’t happen.

Remove Duplicate Content – To try and cut down on the amount of people that go around the internet scraping the best content and then use it for themselves; Google have worked hard on developing their algorithm to penalise duplicate content. Chris Mayhew is blogging here on behalf of Marketing By Web. Four SEO Predictions for 2013. Google made some dramatic changes to its algorithm last year, with hundreds of sites seeing significant changes in rankings as the search engine looked to clamp down on questionable practices. The Penguin update and the crackdown on exact match domains were two of the biggest events in the history of SEO, so what can we expect to see happen in the next 12 months? 1 – Thin content will face an even bigger backlash Penguin went some way to stamping out thin content, but Google’s web spam guru Matt Cutts has already hinted that there is more to come.

In his sights are bad infographics, content that adds little value and perhaps, most significantly, a more stringent approach to duplicate content. So what does all this mean in practice? First up, there’s no point in gaining links using an infographic that doesn’t cover a topic aligned with that of your site – Google is only going to get better at detecting irrelevant links and reducing the amount of benefit they pass on. Localizing SEO Strategies. Search Engine Optimization or SEO has now become a common tool for most enterprising advertisers on the web. With SEO, you can get more hits on your websites, thus showing your products and services to more of your intended target market. With the advent of social media, blogging, and home pages, SEO is indispensable if you want to grow your market reach on the internet.

With the help of this tool, people can find you more easily and it can create a ripple effect where they find your link and subsequently show it to other people they know. You aren’t really promoting yourself on the web until you’ve used SEO. Of course, there are strategies that come with using SEO. Not everyone, however, can attain the top spot on Google even with the help of SEO.

Zeroing in on Your Target You may not come out on top when it comes to the international Google but you might be able to appeal to local versions of Google in other countries. Speaking the Language Be Where Your Market Is. How to Keep Up With Google and Emerging SEO Trends in 2013. 2012 saw some significant shakeups in the world of SEO.

Google will take credit for most of it seeing that its Panda and Penguin updates have forced change across the board. With Google being the king of all things search, the moves it makes will likely drive change for many years to come. But let’s not get ahead of ourselves. 2013 is up next. SEO marketers who want to keep up with Google and the emerging trends will need to follow a specific format. Eyes on Google Updates In 2012 alone, the controversial and now infamous Google Panda received more than 20 updates. Original Content. Proper Optimization. Quality Over Quantity. Create a Social Presence Social media has long been viewed as a channel that offers a way for businesses to create awareness, connect with an audience, and boost engagement.

Optimize for Mobile Search Smartphone sales are soaring, and as a result, mobile search is on the rise. What isn’t surprising about mobile search is Google’s dominance. CRO After SEO.

Blogging

The Rise of Earned Media | BlogFrog. Content Marketing is Still the Key to Boosting Online Presence, Sales and Engagement – Time to Tap Your Creative Muse. Although it has long been said that content is the king, it is only within the past two years or so that brands, both big and small, have begun to fully embrace content marketing as a part of their campaigns. Perhaps the main catalyst for the recognition of the said discipline’s real value is the rise of social media use among consumers.

Of course, marketers and SEO experts alike also do it in order to keep Google’s Penguin and Panda at bay. Now, more than ever, content marketing has all been the rage, and if your business haven’t picked up on it just yet, you might want to rethink your business’s promotional strategy. Many SEO experts and social media marketers proved that 2012 is the year of growth for content marketing. And while the year is about to end, they believe that this strategy is not going away anywhere near in the future.

In fact, it may actually turn out to be the be the most vital arsenal any brand could have in their campaigns. Content marketing – What’s the real value? Tips to Getting that Digital Marketing SEO Internship or Job. Tips on Getting that Digital Marketing SEO Internship or Job Digital marketing covers a wide area of online marketing channels. They include SEO, PPC, Social Media and Web Design. An aspiring digital marketer can do a number of things to help get that SEO internship or Junior Account Manager position. Read up on Search Engine Optimisation The ever evolving nature of SEO means that there are very few courses on the subject available.

It is also highly beneficial to read articles about SEO on the various SEO Blogs like SEO Moz, Search Engine Land, Search Engine Watch and lots of others. Ask Questions Use Twitter to ask any questions you might have after reading up on SEO. You could also explore some forums. Search Engine Watch ForumSEO ChatDigital Point Forums Knowledge of SEO will improve how your CV looks and will help in interviews.

Start a Blog You should now have some understanding about SEO and how it works. You can blog about anything. Next, start writing! Explore the Code and Optimise. How to do Niche Research and find Long Tail Buyer Keywords. When it comes to establishing an online presence that’s strong and productive it’s not necessarily the specific service or product that’ll get the ball rolling down money lane, but rather the type of niche you’re pursuing and the long tail keywords you’re applying to your efforts.

If you’re just now hearing about these terms then it’s time to familiarize yourself with them even further. The first step to deciding on what market you’d like to infiltrate with your awesomeness is conducting a niche research. There are many ways to go about doing a niche research, but some ways can produce more predictable outcomes than others. Before we go into the helpful niche research tools, let’s do a quick review of how you shouldn’t go about doing a niche research. • Choosing a niche based on your own interests is like ordering everyone’s meal for them at a restaurant. While you may think salmon is a great dish, others will prefer the chicken or steak.

Get the picture? • ClickBank Marketplace • FreeIQ. Optimising for Google image search. With the advent of social networking, it’s clear that the way we share images with one another has changed irrevocably. Millions of images are shared every day on websites such as Flickr – but it can often be a bit of a challenge finding the images you want to. Likewise, if you want to ensure that your images are going to be relatively easily accessible, it pays to know just how to optimise for Google image search.

Familiarising yourself with how Google image search works and what it looks for is important if you want to help your pictures stand out from the pack, so let’s take a quick look. When indexing images, the first thing Google looks at is the image type. Google can image a number of different image types, including GIF, JPEG, PNG and BMP. When its algorithms index a particular page, Google examines its title, body and the specific text it contains. It stands to reason, therefore, that when you’re looking to optimise your image you need to bear all this in mind.

How to Write Articles that are Link Worthy | SEO Ultimate. How to Turn Analytics into Business Results | SEO Ultimate. 10 New Things SEOs Should Care About For 2012. A Content Marketing Strategy for Today. Complementing SEO with Social Signals Following Google’s Penguin Update. What Is The Next Wave of Innovation in eCommerce? The Best YouTube Alternatives. Get Your SEO Techniques Up To Date.

Improve Search Ranking by Going Local. Link Building Wins From Econsultancy.