It is clear that the roll-out of Google Penguin has put the final nails of old time SEO.
You remember old-time SEO, right? You simply fill out a form and out comes a link. I am, of course, talking about directory, social bookmark, unomonitored blog commenting, Web 2.0 profile building, forum linking, automatic approval article directory submissions, and similar ways of generating links. 5 Surefire Tips To Get The Most Out Of Your Online Advertising Efforts. Over the past couple of years online advertising has become one of the main and most advantageous advertising platforms for many businesses.
A latest study conducted by Pew estimated that income from internet advertising activities will increase by 40% till 2015. This means that advertising on the internet could overtake potentially all other forms of adverting. On Page Optimization Is More Important Than Ever! Be the SEO You Want to See in the Internet Google is getting smarter, better, faster, as are other search engines, and so the never-ending war for page rankings continues.
There is a metaphorical arms race on between websites, web consultants, and search engines to develop the page design principles of tomorrow, the ones that will propel websites into sky-high page rankings. Yet as more and more websites pursue those rankings, your competition increases, which means that on-page optimization becomes even more important than ever for you. Unfortunately, the more you seem to be gaming the system, the wiser search engines like Google get to your act. If you trundle along ignorant of the bad attention you’re attracting, you may find your page rankings taking a serious hit on all the big search engines.
Using Schema Code To Improve Local Search Rankings. The importance of attaining a high ranking in local search engine results grows every day.
Top 3 Ecommerce Trends for 2013. After all the Panda and Penguin dust had settled, companies and websites altered their marketing methods, shifted their focus and ultimately planned almost a whole new ecommerce game plan.
For those still standing and fighting the search engine God along with the big box competitors, here are three trends we see making waves this year to help ecommerce efforts. Convert and Convert Some More We have all heard the phrase: If life gives you lemons, make lemonade. 2013 ecommerce life lesson, if Google has taken away your traffic, convert those who still show up. 10 Link Building Practices To Avoid – Follow The Google-Friendly Route! Link building, a common practice performed by web masters to grab the top position at the search engine ranking ladder, has also caused many websites face penalizing due to the algorithm updates like Penguin.
Many websites have recovered from the penalties related to link building. What are the common link building problems and practices that web masters should avoid to survive against the cruel Google updates. 1. Article directory links These links were penalized by Penguin update released on April 24, 2012. 2. 5 Onsite SEO Tactics To Deploy Before You Start Link Building. If you are going to carry out effective SEO then you need to get your own house in order first, and that involves making sure your website is in a fit state to benefit from the link building adventure that you are about to embark on.
There is no point creating some really powerful links from top domains if your website is not optimised to really benefit from them. Four SEO Predictions for 2013. Google made some dramatic changes to its algorithm last year, with hundreds of sites seeing significant changes in rankings as the search engine looked to clamp down on questionable practices.
The Penguin update and the crackdown on exact match domains were two of the biggest events in the history of SEO, so what can we expect to see happen in the next 12 months? 1 – Thin content will face an even bigger backlash Penguin went some way to stamping out thin content, but Google’s web spam guru Matt Cutts has already hinted that there is more to come.
Localizing SEO Strategies. Search Engine Optimization or SEO has now become a common tool for most enterprising advertisers on the web.
With SEO, you can get more hits on your websites, thus showing your products and services to more of your intended target market. With the advent of social media, blogging, and home pages, SEO is indispensable if you want to grow your market reach on the internet. How to Keep Up With Google and Emerging SEO Trends in 2013. 2012 saw some significant shakeups in the world of SEO.
Google will take credit for most of it seeing that its Panda and Penguin updates have forced change across the board.
The Rise of Earned Media. Content Marketing is Still the Key to Boosting Online Presence, Sales and Engagement – Time to Tap Your Creative Muse. Although it has long been said that content is the king, it is only within the past two years or so that brands, both big and small, have begun to fully embrace content marketing as a part of their campaigns. Perhaps the main catalyst for the recognition of the said discipline’s real value is the rise of social media use among consumers.
Of course, marketers and SEO experts alike also do it in order to keep Google’s Penguin and Panda at bay. Now, more than ever, content marketing has all been the rage, and if your business haven’t picked up on it just yet, you might want to rethink your business’s promotional strategy. Many SEO experts and social media marketers proved that 2012 is the year of growth for content marketing. And while the year is about to end, they believe that this strategy is not going away anywhere near in the future. Tips to Getting that Digital Marketing SEO Internship or Job. Tips on Getting that Digital Marketing SEO Internship or Job Digital marketing covers a wide area of online marketing channels. They include SEO, PPC, Social Media and Web Design.
How to do Niche Research and find Long Tail Buyer Keywords. When it comes to establishing an online presence that’s strong and productive it’s not necessarily the specific service or product that’ll get the ball rolling down money lane, but rather the type of niche you’re pursuing and the long tail keywords you’re applying to your efforts. If you’re just now hearing about these terms then it’s time to familiarize yourself with them even further. The first step to deciding on what market you’d like to infiltrate with your awesomeness is conducting a niche research.
There are many ways to go about doing a niche research, but some ways can produce more predictable outcomes than others. Before we go into the helpful niche research tools, let’s do a quick review of how you shouldn’t go about doing a niche research. Optimising for Google image search. With the advent of social networking, it’s clear that the way we share images with one another has changed irrevocably.
Millions of images are shared every day on websites such as Flickr – but it can often be a bit of a challenge finding the images you want to. Likewise, if you want to ensure that your images are going to be relatively easily accessible, it pays to know just how to optimise for Google image search. Familiarising yourself with how Google image search works and what it looks for is important if you want to help your pictures stand out from the pack, so let’s take a quick look.
When indexing images, the first thing Google looks at is the image type. Google can image a number of different image types, including GIF, JPEG, PNG and BMP. How to Write Articles that are Link Worthy. How to Turn Analytics into Business Results. Data. Analytics. Business Intelligence. We all know we need them, and we all go out of our way to use the highest quality tools to track the most important metrics.
Or do we? After all, analytics are only as useful as the business results they deliver. 10 New Things SEOs Should Care About For 2012. A Content Marketing Strategy for Today. Complementing SEO with Social Signals Following Google’s Penguin Update. What Is The Next Wave of Innovation in eCommerce? The Best YouTube Alternatives. Get Your SEO Techniques Up To Date. Improve Search Ranking by Going Local. Link Building Wins From Econsultancy.