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SEO and Strategy Tips for Success with Augmented Reality. Dave Lloyd | July 8, 2015 | 1 Comment Augmented reality is moving from a novelty to an expected experience to enhance user engagement and to make informed decisions.

SEO and Strategy Tips for Success with Augmented Reality

Here are tips to boost your success. In 1938, using the technology of the day, Orson Welles inadvertently set off mass panic when radio listeners mistook his dramatization of the science fiction thriller War of the Worlds for an actual news bulletin reporting that Martians had landed in New Jersey. Last year, Pepsi turned a bus shelter in London into an amazing augmented reality (AR) showcase, complete with flying saucers, a tiger on the loose, a giant robot and a ginormous octopus tentacle capturing a pedestrian.

Were the on-lookers terrified? AR, search in an annotated world, presents a unique challenge for the SEO practitioner. Apprentice winner Mark Wright on SEO, algorithms & revolutionising the industry. That .sucks – hundreds of new domains could spell trouble for brands. Are Links Losing Value in Google's Algorithm? - Whiteboard Friday. There are some great arguments to be made on both sides of the question of whether links are losing value in Google's algorithm.

Are Links Losing Value in Google's Algorithm? - Whiteboard Friday

In some ways, it seems that they are -- and in some, they're more valuable than ever. In today's Whiteboard Friday, Rand explores both sides of the argument, offering some concrete advice to SEOs on how they can navigate today's waters. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Today, I want to talk a little bit about links losing their value in Google's ranking algorithm. So Google recently came out and talked about how they had tested a version of their search engine, of search quality algorithms, ranking algorithms, that did not include links as a ranking signal. But it turns out Google actually said they really did not like the results. I'm going to personally come out and say that, in my opinion, we will continue to see links in Google's rankings systems for at least the next five and probably the next ten years.

So You Think You Want My Job – SEO Copywriter. Meet Steve, our SEO Copywriter.

So You Think You Want My Job – SEO Copywriter

Described (by himself) as a Superman who manages to be a ‘writer by day’ but says that doesn’t stop him ‘saving the world by night.’ One of Blueposts’ most punctual employees, he managed to squeeze in five minutes to answer this all important questionnaire. 1.Summer or winter? Definitely summer. Animoto – Using Video for SEO Purposes. Video content has become one of the most popular forms of online material in recent years.

Animoto – Using Video for SEO Purposes

Just look at how many page views things like dancing dogs, cringe-worthy singers and funny pranks get on YouTube. Videos capture the imagination of users who not only look at them themselves, but also share them through social networking sites such as Facebook and Twitter. With that in mind, the power of the video is stronger than ever at delivering its message. Video Hosting With photos, video clips and music all rolled into one, Animoto is a video hosting website that encourages people to share their lives through video. Quality Videos. 4 Big Reasons Why SEO Will Never Die. Our industry tends to revisit one topic over and over and over again: SEO is dead.

4 Big Reasons Why SEO Will Never Die

This has been happening for years because someone always wants to drive traffic to a blog post or an article by claiming something similar. One Bozo once claimed that SEO was b.s. That was six years ago. It's funny because, six years later, SEOs are still optimizing website content for search engines and there seems to be no shortage of people who want our help. Truth is, SEO will be here for the foreseeable future. 1. Google still has the potential to provide an enormous amount of traffic through organic search, and does for all of my clients. 2. Search engine best practices aren't intuitive (try explaining rel=canonical to someone who isn't familiar with SEO). 3. 5 Must-Have SEO Skills. What kind of skills do search engine optimizers need to succeed in today’s marketplace?

5 Must-Have SEO Skills

Should SEOs be siloed into doing just SEO and close themselves out from other marketing skills? Or should the new kind of SEO should be jack of all trades and also the master of all trades? The modern day SEO should be an integrated SEO digital marketer – one who knows about on-page SEO and other integrated tactics. The Blue Post - the latest news from SEO, Social Media and Technology. Page layout algorithm improvement. Webmaster Level: All In our ongoing effort to help you find more high-quality websites in search results, today we’re launching an algorithmic change that looks at the layout of a webpage and the amount of content you see on the page once you click on a result.

Page layout algorithm improvement

As we’ve mentioned previously, we’ve heard complaints from users that if they click on a result and it’s difficult to find the actual content, they aren’t happy with the experience. Rather than scrolling down the page past a slew of ads, users want to see content right away. So sites that don’t have much content “above-the-fold” can be affected by this change. Introducing smartphone Googlebot-Mobile. 6 Cool Ways to Supplement Your Open Site Explorer Data. The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

6 Cool Ways to Supplement Your Open Site Explorer Data

And so it ends. By the time this post goes live, Yahoo Site Explorer will be gone. Let’s take a moment to silently reflect on the passing of a once great SEO tool. Thankfully, there are a heap of Yahoo Site Explorer alternatives, with arguably more powerful features available than Y! SE ever had. A Special Thank You. 6 Cool Ways to Supplement Your Open Site Explorer Data.