If you’ve been in the content marketing game for a while, you know an unfortunate reality: Not every campaign will be a viral hit.
For every “Most Interesting Man in the World,” there is another idea out there that will likely dwindle into obscurity. However, every flop brings you that much closer to understanding what makes something shareable – helping you improve your chances of generating that next big win. There are many different paths that lead to hundreds of links and millions of shares, and although many would argue that this kind of virality simply isn’t in your control, one way to improve your odds is to take the road less traveled and produce something controversial.
Polarizing content works because it triggers an emotional response – a key ingredient behind every viral hit. Remember, though, that controversial content doesn’t come without its risks. Let’s Begin With The Do’s: Use A Familiar Data Source The result? Guide to Backlinks: Chapter 7 – Backlinking Outside the Box Now that we’ve covered all of the standard back linking strategies in some detail, it’s time to really think outside the box.
In this chapter I’m going to tell you about creative tactics for back linking from all over the web. The 2016 State of Link Building Survey - Results & Analysis. The Anatomy of a Link - What Makes a Good (and Bad) Link? The following is an excerpt from The Linkbuilding Book, an e-book by Paddy Moogan available for purchase and download.
This chapter, entitled "The Anatomy of a Link," offers deeper insight into what makes for a quality link. Enjoy! Not all links are created equal. One part of the Google algorithm is the number of links pointing at your website, but it would be foolish to make this a raw number and not take into account the quality of those links. How to Get Content into the Hands of Influencers Who Can Help Amplify It.
Step 1: Create 10x content.
Step 2: ??? Step 3: Massive flood of traffic. There's a bigger gap in step 2 than many marketers anticipate, and one of the best ways to fill it is getting your content in front of influential people who can help spread the word. How To Get Your Content Amplified By Influencers. Link Building Outreach in a Skeptical World. Outreach.
It's arguably the most important part of the link building process—and also the most grueling. Good personalized outreach is impossible to scale effectively, and it's easy to fall into a rut. What should you be doing to maximize your success rate and to stand out from the crowd? In today's Whiteboard Friday, Rand offers up some methods of bartering value to earn genuine links, catching your target's attention, and gives actionable advice on what exactly you need to include in your outreach correspondence.
Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans. So we know a few things. It is still the case that links are well-correlated with higher rankings. It's incredibly rare to earn those links just by publishing content and sharing it socially. How To Attract Killer Links For E-Commerce Sites. 11 Advanced Link Building Techniques For Future SEO. If you ask me about the core item needed for ranking a website, I would recommend link building.
Search engine optimization (SEO) is now a master game of backlinks. If you play smartly, then you’ll win higher rankings. If not, Google will use its latest algorithm update to slap you hard with penalties and throw you off of the initial SERP (search engine results page). Over the past five years, Google has launched Panda, Penguin, Hummingbird, Pigeon, Pirate and other updates to establish better search rankings free from web spam. As a result, Google has stopped traditional link building tactics like bookmarking, directories, and article submissions dead in their tracks, but quality backlinks are still a key factor for search engine rankings.
How To Use Social Link Intersect for Quick Linkbuilding Wins. Earlier this month I gave a presentation on Quick Wins for SEO at Friends of Search in Amsterdam.
One of the tips that seemed to go down the best was based on my comments about the Moz “Link Intersect” tool. 5 Pieces Of Content: 25 Link Ideas. 'Un-link' Building: How To Successfully Remove Penguin Links. What Is Link Building & Why Is It Important? - Beginner's Guide to Link Building. As we've discussed, links are a very important signal that the search engines use to determine rankings.
So, we know that increasing the number of high-quality links pointing at your website can significantly increase your chances of ranking well. There are other benefits to link building, though, that may be less immediately obvious yet still worthy of consideration. Google Webmaster Tools Just Got a Lot More Important for Link Discovery and Cleanup.
What if you owned a paid directory site and every day you received emails upon emails stating that someone wants links removed.
As they stacked up in your inbox, whether they were pleasant or they were sternly demanding you cease and desist, would you just want to give up? What would you do to stop the barrage of emails if you thought the requests were just too overwhelming? How could you make it all go away, or at least the majority of it? First, a bit of background We had a new, important client come aboard on April 1, 2013 with a lot of work needed going forward. When the client came on board on two weeks prior, the site had about 5,500 links coming in and many of those were less than quality. We sent a couple of emails asking that they please stop the linking, and we watched Google Webmaster Tools (GWT) every day like hawks waiting for the first link from Netwerker to show. We launched their new site in late June and watched as they climbed in the rankings; that is a great feeling.
7 Proactive Ways to Get Backlinks That’ll Actually Boost Your Traffic. Link Building Tactics - The Complete List. Remember how people say, "it's not about what you know, it's about who you know"?
The same goes for the Web. Those relationships will turn into links, both in the short-term & the long-term. 21 Link Building Ideas That Have Nothing To Do With Guest Posting. 5 Bad Link Building Habits To Break Now. For those who have been in the SEO industry for a while, you may remember the glory days of link building — you simply submitted your site/article/address/name, etc., and had 100 links within 24 hours. That sure was awesome. Unfortunately, those days are over — yet for many, bad link building habits are lingering. How many times have you seen an easy link and thought to yourself, “Just this one submission won’t hurt my site,” or, “My competitors are doing it, so I can, too”? If the answer is more than once, then you’d better keep reading.
These days, link building is no longer just about the link. For marketers, this means taking the time to find the right sites, taking the time to find the right people, and most importantly, letting go of those bad habits we’ve built up over the years. 1. Let me start by saying that not all directories are bad. (Click to enlarge.) Back in the day, directories helped the search engines find sites, and those links helped sites rank. 2. 3.