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SEO & Digital Marketing

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Digital marketing resources on SEO, PPC, Social Media, etc.

Is Your Site At Risk? SEO Risk Assessment Infographic. Get a Free SEO Risk Assessment. PPC Keyword Research: When & Why Do You Need It? Setting up and maintaining strong, high performing AdWords campaigns takes time, budget and expertise.

PPC Keyword Research: When & Why Do You Need It?

But without keyword research both at the beginning of the project and continually throughout, you will never get the best possible return on your investment. Keyword Optimisation Techniques You Should Not Be Using. There was once a time when filling pages and Meta tags full of keywords would help you rank well for those terms.

Keyword Optimisation Techniques You Should Not Be Using

Needless-to-say, times have changed and it’s no longer anywhere near that easy. In fact, there are a number of old-school keyword optimisation techniques which can now do you more harm than good. Week ending August 21st. August 21, 2013 • written by Laura Crest This week’s latest and greatest online marketing news finds the internet inching ever closer to complete monetization.

week ending August 21st

Content marketers discuss spending and conversion priorities, and how to accomplish more with less. The SEO and search community discusses the commercialization of the internet and Google’s monetary chokehold on the industry. Meanwhile, social media marketers note that they too have to pay to play anymore, if they’re to effectively compete. Other highlights include a lively discussion among SEO and search professionals about the relationship between social signals (specifically Google +1 votes) and search rankings – with Matt Cutts weighing in – as well as the continued trend towards mobile dominance in content, search, and social media marketing. A Guide To Using Pinterest For Business. Since its launch in 2010, Pinterest has been somewhat of a slow burner.

A Guide To Using Pinterest For Business

Fast forward to present day and the social network has become the fastest growing platform to date; reaching 10 million monthly unique visits in just 9 months. With this growth, more and more enterprises, small and large, are turning to the site as a means to strengthen the online identity and presence of their brand. Which Factors Contribute To Your SEO Rankings? Creative Link Building Techniques For A Sustainable Strategy. Search Engine Optimisation is not the same game it was two years ago and evolves at rapid pace.

Creative Link Building Techniques For A Sustainable Strategy

Without the knowledge, skills and drive to keep informed and up-to-date, SEO’s can quickly become behind with the times. Arguably one of the biggest changes we’ve seen in SEO is the way we build links. In fact, the very idea of “building links” is becoming out of date as Google crashes down on unnatural link profiles. Emma North Is Part Of Team Koozai. Essential 2013 SEO Health Check Guide. The Fine Art of Broken Link Building. Building links in a post-Penguin digital world is no easy feat and we have to be more creative than ever to generate quality backlinks that hold real value for our sites.

The Fine Art of Broken Link Building

The idea of broken link building takes existing backlinks that no longer function, due to old pages being removed or otherwise being no longer available, and reclaiming the lost value of the backlink. Here’s how. Top 25 Inbound Marketing Articles of the Week: October 4, 2013. Posted October 4, 2013 by John Anyasor | Each week, we scour the web to uncover valuable articles and blog posts for our readers on the topics of inbound marketing, local optimization, social media, and much more.

Top 25 Inbound Marketing Articles of the Week: October 4, 2013

Welcome to the first week of October! The weather is changing and the inbound marketing news is even better than ever! Google Hummingbird changes the game with semantic search, Twitter’s Analytics platform is free to use, and hashtags are now in search results. 20 Years Of Web Design: From Space Jam To Kit Kat. The last 20 years has seen the internet evolve from a little understood technological breakthrough to a vital part of society and our everyday lives.

20 Years Of Web Design: From Space Jam To Kit Kat

In that time, the quality and design of the websites we visit has also transformed as user expectations increased. In this post I’ve looked at the evolution of web design over the last 20 years, including a look at some at the clever features and sleek designs of some of my favourite websites. A Digital Relic Preserved There was a time when raw HTML code was the only language understood on the internet. Google Penguin SEO tips for 2013. How To Recover From A Google Ranking Penalty. This guide is intended as a first point of reference for site owners who have suffered a Google ranking penalty or suspect they may be victims of algorithm updates.

How To Recover From A Google Ranking Penalty

By working through the three steps below, you will be taking the first tentative steps in restoring your site’s lost value and getting your site back to its previous ranking glory. Step 1 – Diagnose. Will Google Zebra Hit Social? A Possible New Google Algorithm Update. Google Panda and Google Penguin are two of the biggest and hardest hitting algorithm updates Google has ever released.

Will Google Zebra Hit Social? A Possible New Google Algorithm Update

With rankings slashed literally overnight after each update, it is clear that the search engine giant will stop at nothing in its efforts to provide the highest quality search experience for its users, in keeping with its mission statement; “to organize the world’s information and make it universally accessible and useful.” Google’s stern stance on quality now means that link building and content strategies have been completely turned on their head, with once acceptable methods of building rank becoming obsolete in an instant.

To recap, Google’s mission statement, clearly accessible on the Google Company page, reads: More Creative Link Building Techniques for a Natural Backlink Profile. Six months ago I wrote a post featuring eight Creative Link Building Techniques for a Sustainable Link Building Strategy, with the promise to write a follow-up later in 2013. With new announcements from Google in the last six months intensifying the spotlight on unnatural links, now seemed like a good time to tackle Part 2. Ahrefs Site Explorer. Clicks But No Conversions – Where You’re Going Wrong. Google AdWords is a tried and tested method of getting qualified leads to a website. So when you invest heavily into the advertising platform and fail to achieve conversions, it can be incredibly disappointing and frustrating.

It’s easy to blame the set-up or structure of your ad campaigns, and sometimes rightly so. However in actuality the issues could be a lot closer to home, with your website and landing pages. If you’re getting clicks but no conversions, or not enough sales to break even, it’s time for campaign and site analysis. Rubbish Campaign or Rubbish Website? Top Ten Tips for SEO Beginners. Entering the world of SEO as a beginner can be very daunting, making it difficult to know where to start.

With so much information available about learning SEO, it can feel as though there just aren’t enough hours in the day to read and absorb it all. Here is my manageable list of top ten tips for SEO beginners to help you find your feet in the fast-paced world of Search Engine Optimisation. 1 – Read, read and read some more Anywhere you look you will see that reading up on the wide world of SEO is an essential starting point for any SEO beginner.

There are countless resources to dive into but I’ve collated some of the best in my new SEO Resources section. 2 – Learn Google Analytics & Webmaster Tools In SEO there are hundreds of really useful tools available, but some are more essential than others. Why Backlink Analysis Is Not Just For Penguin Survival. The majority of us in the industry are very familiar with the concept of backlink analysis and recognise that it is an essential part of a site audit or SEO health check. With Google Penguin updates, unnatural link warnings and manual link penalties, backlink analysis is one of the hottest topics in the SEO industry today and is a practice most of us carry out frequently. However, the process of backlink analysis is often considered a one-time procedure, often as a response to a Google update or unnatural link warning, or simply to clean and future-proof a site’s link profile.

Rarely do I hear about the necessity of carrying out backlink analysis and checks on a regular, frequent basis or the reasons for doing so. Checking For Unnatural Links Is Just The Beginning. How To Recover From A Manual Google Penalty - Step By Step Guide. SEO. Why Landing Page Analysis Is The New Rank Tracking. For as long as the industry has existed, SEOs have been hung up on search engine rankings, with keyword tracking and position monitoring being regular website health checks. Using Social Media To Develop Your Link Building. Utilising your social media presence effectively can go hand in hand with your link building efforts. SEO Books. The Road to Manual Penalty Recovery: An Anonymous Case Study. Google’s manual spam penalties have become a real problem for webmasters in the last two years, with thousands of websites seeing their pages or entire site drop out of the search engine rankings altogether.

Using Google Analytics to Help Improve Your SEO Rankings. 3 Simple Tips For Improving Your User Experience. With competition online rapidly increasing, it is becoming more important than ever to provide your users with a high quality experience. The overall experience you provide to your users will vary dependant on your target audience and the industry you operate in, but there are a few universal elements you can address.

Tips For Creating Hummingbird Friendly Content. In August 2013, Google introduced its new algorithm to the world. Labeled Hummingbird, this new algorithm placed new emphasis on the concept of semantic search. Although there has been much talk about the update in the online marketing industry it seems that neither the update nor its benefits to digital marketing are still not widely understood. How To Use The Google Data Highlighter. Five Social Profiles Your Business Must Have. The adoption of social media has grown exponentially over the last few years and continues to do so into 2014.