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Search Engine Marketing (SEM), Paid Search Advertising (PPC) & Search Engine Optimization (SEO) - Search Engine Watch (#SEW) Escape Google With These 12 Search Engine Alternatives. 8 Reasons Your Reconsideration Request Will Fail. Removing a manual unnatural links penalty can be extremely difficult.

8 Reasons Your Reconsideration Request Will Fail

Sitemaps & SEO: An Introductory Guide. Way back in the "good old days" of SEO, many "SEO firms" made a pretty good living "submitting your website to thousands of search engines.

Sitemaps & SEO: An Introductory Guide

" While that has never been a sound tactic/method of achieving SEO nirvana, today's SEO provides us with opportunities to ensure that we get our content – in all shapes, sizes, and forms – indexed in the search engines, to the best of our ability. When it comes to the crawling phase of SEO and bot visibility, we often first check what we hold from search engines via robots.txt and meta robots tag usage.

But equally important is the content/URLs that we feed search engines. Long ago, the best practice was to create an HTML sitemap of at least all your higher-level pages and link this HTML sitemap from the footer of all site pages. This allowed search engines the ability to have a buffet of site URLs from any one page on your site. Then along came XML sitemaps. 10 Quick Time-Saving Excel Shortcuts & Mouse Tricks for Marketers. Guest Posting: A Quick Start Guide. Pure Spam: What Are Google Penalties & What to Do to Recover.

How to Leverage the Social CEO. Have you read the latest survey making the rounds?

How to Leverage the Social CEO

The one from KRC Research and Weber Shandwick that proves what everyone but your CEO already knows? If you haven't seen it, it's worth a read, outlining why your CEO should be on social media and what you're missing if he or she isn't using it. Yelp Optimization: How to Claim & Optimize Your Business Listing. Yelp has remained a leading review site for local businesses for quite some time.

Yelp Optimization: How to Claim & Optimize Your Business Listing

Although the restaurant industry is no doubt the most present on the site, other businesses are beginning to take advantage. Inbound Marketing Community - Hacker News for Marketers. How Ditching Traditional Link Building Got Us More Traffic. Google and the Webspam team are on a frenzy to bash any kind of scalable link building tactics that emerged post-Penguin 2.0.

How Ditching Traditional Link Building Got Us More Traffic

Guest posting has been hit, and MyBlogGuest was publicly penalized. Tons of link networks have been deindexed, and the link building circles are in danger once again. One thing that many folks using “scalable” link tactics don’t realize is that this war is a war they cannot win in the long run. There are certainly plenty of tactics working today. But with time and money, Google will uncover them one by one and patch them out of the system. What’s getting clearer as updates go, is that brands people love always win. How to Promote Your Content Like A Boss.

How to do an SEO site audit like a boss. The No. 1 rule in SEO is to check your site for on-site search engine optimization problems.

How to do an SEO site audit like a boss

The reality is that no matter how amazing your webmaster is, there’s a 99.9% chance your site will still have some problems. Visibility is usually at the top of the list, followed by missing, incomplete or broken copy, links and images. The Low Hanging Fruit of Link Building. Have you just launched a new website that needs to build its online authority?

The Low Hanging Fruit of Link Building

5 Tools to Curate Content like a Pro. Have you noticed more content curation sites popping up in the last few months?

5 Tools to Curate Content like a Pro

Would you like to learn a content curation strategy that can help you share valuable content and generate social media engagement? In this article I will teach you how to use 5 of the most popular content curation platforms and how to integrate these into a daily content curation campaign. Trap.it More than a social platform, Trap.it is a discovery engine. By typing in keywords, trap.it will search for authority articles from the web. 5 Google Analytics Reports that Saved My Ass (and 1 that nearly kic...

SEOMoz Blog. The Most Entertaining Guide to Landing Page Optimization You'll Ever Read. The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

The Most Entertaining Guide to Landing Page Optimization You'll Ever Read

Landing pages rule. Blah. Troubleshooting Local Ranking Failures: A Beginner's Guide. The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

Troubleshooting Local Ranking Failures: A Beginner's Guide

The fallout from lost Google local rankings can be drastic, from silent phones in the office to a loss of pride in a company's standing in the community. Don't panic: Be proactive and take the steps outlined in this guide to begin troubleshooting the cause of your ranking failure. This article is intended for both local business owners and new Local SEOs who will benefit from having a set of procedures to follow should local rankings go south. While I can't cover every possible cause of local ranking issues, the steps outlined below will help you surface major, common problems and take steps to correct them.

This graphic provides an overview, and the details of each step follow. Check for mass issues The first thing to discover is whether the issue being experienced is part of a major change or bug in Google's system. Rule out obvious violations. How Unique Does Content Need to Be to Perform Well in Search Engines? - Whiteboard Friday. The Best 100 Free SEO Tools & Resources Online. At Moz, we love using premium SEO Tools (especially our own). Paid tools are essential when you need advanced features, increased limits, historical features, or online support. For other tasks, a free tool does the trick. Below you'll find an interactive list of 100 best completely free tools, tools with both free and paid options, and free trials. Simply select the checkbox for the area you're working in, and view the tools forr that category.

Free Tools 1. Link Research, Technical SEO. Five Steps to Finding (the Right) Guest-Blogging Opportunities. The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Guest blogging isn't just a link building tactic (that has been spammed and abused). It's an excellent way to build your credibility, your community, and your customer base. But you have to be strategic about it and put some quality effort into it. When you guest blog, you've been provided the opportunity to leverage someone else's audience, someone else's brand, and someone else's established forum. Search Engine Land.