Build Your User Base with These Human Behavior Hacks | First Round Review. People are unpredictable. And they are animals. These two tenets are often overlooked by startups trying to appeal to customers based on rational assumptions. Remember, people buy expensive wine they know nothing about. They place value on what their peers value whether they want it or not. They won’t shell out $2 for a useful app, but will take a $30 cab ride to get to work. In this environment, companies can’t rely on customers to make straightforward decisions based on clear triggers. “So back in the day, a bunch of economists were trying to predict how people and markets would behave assuming they’d use rational criteria. Most of them tie back to cognitive psychology. Customer development is the science of establishing a market that is willing to buy the thing you’re building.
Cognitive psychology influences both sides of the customer development equation. Customer development is unnerving for a lot of people because you can never really predict what you're going to learn. 50+ And Counting Websites To Post Your Product Or Your Startup — Life Learning. How to Find Popular Hashtags on Twitter. 5 Google Analytics Features You Probably Don’t Use Enough. There’s no question that Google Analytics is an essential tool to understanding your digital audience. It allows you to dig deeper into the types of content they interact with, the platforms they engage on, and the path that leads to a conversion. Businesses large and small can take advantage of these benefits, giving them the data to adjust their marketing plan as needed and make the best use of their budget.
In 2014 over two-thirds of Fortune 500 companies utilized Google Analytics as part of their data collection and marketing strategies, a 6% increase from 2013. Across companies of all sizes, over half of businesses utilizing web analytics software rely solely on Google Analytics. Despite competition from Adobe, Webtrends, and many others, it’s hard for these data providers to stack up to all that Google Analytics offers (let alone for free at the basic level). It’s hard to believe, but Google Analytics has already been around for 10 years! 1. 2. 3. 4. 5. Keep Up With What’s New. Be Inspired: The Best B2B Content Of 2015. Ok, we are calling it early but here are our views on some of the best B2B content of 2015.
We collaborated with our frends at Uberflip to review and highlight the top B2B content that has inspired us this year. We have included 20 examples from eBooks and research reports through to “how to” posts and product launches. Hopefully these examples will be an inspiration for your content strategy in 2016. What did we miss? Share the B2B content that inspired you this year and which should be included in our hall of fame. Identifying the top or best content is clearly a subjective task. Also what is meant by “best content”? We have looked across the sales funnel and identified examples of inspiring highly shared content from some of the leading B2B companies. Research ContenteBooks and GuidesUpdated Reference ContentTrending & Hashtag/News Jacking Content‘How to’ and Practical ContentProvocative ContentCurated and list contentQuizzesProduct Launch ContentToolsInfographicsCase Studies Quizzes. Is Your Content Marketing Profitable? Here Are 22 Metrics That Will Tell You.
Lead Nurturing. On average, 50% of the leads in any system are not yet ready to buy (Marketo).Almost 80% of new leads never become sales (MarketingSherpa). Lead nurturing is the process of developing relationships with buyers at every stage of the sales funnel, and through every step of the buyer’s journey. It focuses marketing and communication efforts on listening to the needs of prospects, and providing the information and answers they need. Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost (Marketo).Nurtured leads makes 47% larger purchases than non-nurtured leads (The Annuitas Group). Effectively developing leads in today’s buyer-driven marketplace means establishing and nurturing buyer relationships with a strategic lead scoring system, and then filling out that framework with a thorough content marketing plan. How to Score Leads for Nurturing 1 - Lead Fit: Is She Your Type? 2 - Lead Interest: Does She Like You?
Nurturing Leads with Content Marketing. The Ultimate Marketing Stack for Startups. This is how most early-stage startups pursue marketing: start an account on Twitter/Facebook/Snapchat, write some articles, cold-blast a bunch of journalists with a press release, and hope for the best. There’s nothing wrong with doing the above—they are decent, if not necessary, starting points. But, your startup marketing efforts can be much more effective with useful analytics, conversion optimization, and workflow organization. Below are seven must-have marketing tools to help you get the most out of your startup marketing strategy. And if you’re looking for more, here’s a full collection of startup marketing tools: 1. Learn how your visitors are really using your site This tool is kind of exactly what every marketer is looking for. 2. Get notified in Slack when your startup is mentioned online There are so many things you can do with this Slack integration, and setting it up is super easy. 3.
A free database to help you find the right journalists for your startup 4. 5. 6. 7. Why You Need to Start Creating Visual Content. Back in the day, infographics were used to visualize data. Presenting data visually was a super-handy technique if you had a lot of complex data and needed a way to translate it. Today, infographics are used to visualize content. In some cases, you’ll find the infographic that visualizes basic data. It’s more rare to find an infographic that displays a large amount of complex data. But more often than not, you’ll find infographics displaying simple data or visualizing content. And the practice of presenting content in images goes beyond infographics. Funders and Founders produces graphs that visualize content. Snapguide writes visual-based guides. The Washington Post uses photography to tell stories. None of this means written content is dead. What visualization does is solve problems for people.
Today’s post shows you the best ways to visualize content. How We Increased Our Traffic by 12,024% with Zero Advertising. How We Got 1,000+ Subscribers from a Single Blog Post in 24 Hours. 5 Reasons Why Your Team Gets Stuck With Inbound Marketing — Point Nine Land. The most questions I received were about the reasons why you get stuck in some stages and how to solve that. So I’m answering them now and here is the list of the 5 most common problems I’ve seen among teams and some hints on how to solve them. [I’m sharing these but in any case I pretend that it’s easy to get unstuck and I myself continue to fall in these traps.
It’s not because you’ve managed to stop smoking that you won’t ever smoke again :-)] 1 — You didn’t find your marketing “North Star” yet Stage Very common during the “stagnation” stage. Symptoms Your are mostly copying (or following the footsteps of) what the competition or other “thought leaders” already doYou quickly run out of ideas / topics on which to write. Problem and solutions The problem here is that you didn’t find your “North Star” yet. The major takeaway is that it’s the responsibility of the whole company to find and agree on a narrative and not solely the marketing team. Can be at any stage. The solutions: The Expanding Role of Marketing in SaaS Companies. The role of the marketing team within SaaS has stretched from simply engendering awareness and creating interest, to guiding customers much deeper into the funnel. Steve Patrizi created the schematic above that illustrates the idea beautifully.
In traditional go-to-market models, marketing teams fill the very top part of the funnel. When a potential customer enters the consideration phase of the buyer journey, the marketing team transitions the lead to his sales account executive, who educates the customer from the consideration stage through purchase. In the new model, marketing shepherds the customer from awareness through some portion of product evaluation. In freemium products, marketing cares for the customer through most of the product evaluation stage, at which point either customer success or sales closes the deal.
In higher price point sales, sales picks up the customer after the customer indicates an intent to purchase. Fast User Testing ⋅ Five Second Test, Click Test and Nav Flow ⋅ UsabilityHub. Email Marketing Services - Email Marketing Software - Email Marketing | Emma, Inc. Website report for www.outreach.io. Add Your Entry To Google Maps Please fill in the fields below ensuring that all information provided is valid.
This information will be sent to Google to add this site into the Google Maps data. Warning! Business Information Business/Site Name Number Category Website Address Information Property Name/Number Address Line 1 Address Line 2 Postcode/ZIP Country Report for www.outreach.io Summary Overall5.9 The overall score for this website. Accessibility7.9 How accessible the website is to mobile and disabled users. Experience6.0 How satisfying the website is likely to be for users. Marketing2.2 How well marketed and popular the website is. Technology6.3 How well designed and built the website is. Nibbler tested a sample of 5 pages from this website at 6:36 PM on Nov 14, 2014 (GMT).
Retest Top priorities for website improvement Resolve the validation errors that are listed in the table below. Facebook page0.0 Help This website does not appear to be associated with a Facebook page. Source: Facebook Google+ page0.0 404 page. StampReady - Create & Send campaigns simplified. SERPWoo - Niche Tracker.