background preloader

SEO/Marketing

Facebook Twitter

Build Your User Base with These Human Behavior Hacks. People are unpredictable.

Build Your User Base with These Human Behavior Hacks

And they are animals. 50+ And Counting Websites To Post Your Product Or Your Startup — Life Learning. How to Find Popular Hashtags on Twitter. 5 Google Analytics Features You Probably Don’t Use Enough. There’s no question that Google Analytics is an essential tool to understanding your digital audience.

5 Google Analytics Features You Probably Don’t Use Enough

It allows you to dig deeper into the types of content they interact with, the platforms they engage on, and the path that leads to a conversion. Businesses large and small can take advantage of these benefits, giving them the data to adjust their marketing plan as needed and make the best use of their budget. In 2014 over two-thirds of Fortune 500 companies utilized Google Analytics as part of their data collection and marketing strategies, a 6% increase from 2013.

Across companies of all sizes, over half of businesses utilizing web analytics software rely solely on Google Analytics. Despite competition from Adobe, Webtrends, and many others, it’s hard for these data providers to stack up to all that Google Analytics offers (let alone for free at the basic level). Be Inspired: The Best B2B Content Of 2015. Ok, we are calling it early but here are our views on some of the best B2B content of 2015.

Be Inspired: The Best B2B Content Of 2015

We collaborated with our frends at Uberflip to review and highlight the top B2B content that has inspired us this year. We have included 20 examples from eBooks and research reports through to “how to” posts and product launches. Hopefully these examples will be an inspiration for your content strategy in 2016. Is Your Content Marketing Profitable? Here Are 22 Metrics That Will Tell You. Lead Nurturing. On average, 50% of the leads in any system are not yet ready to buy (Marketo).Almost 80% of new leads never become sales (MarketingSherpa).

Lead Nurturing

Lead nurturing is the process of developing relationships with buyers at every stage of the sales funnel, and through every step of the buyer’s journey. It focuses marketing and communication efforts on listening to the needs of prospects, and providing the information and answers they need. Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost (Marketo).Nurtured leads makes 47% larger purchases than non-nurtured leads (The Annuitas Group). The Ultimate Marketing Stack for Startups.

This is how most early-stage startups pursue marketing: start an account on Twitter/Facebook/Snapchat, write some articles, cold-blast a bunch of journalists with a press release, and hope for the best.

The Ultimate Marketing Stack for Startups

There’s nothing wrong with doing the above—they are decent, if not necessary, starting points. But, your startup marketing efforts can be much more effective with useful analytics, conversion optimization, and workflow organization. Why You Need to Start Creating Visual Content. Back in the day, infographics were used to visualize data.

Why You Need to Start Creating Visual Content

Presenting data visually was a super-handy technique if you had a lot of complex data and needed a way to translate it. Today, infographics are used to visualize content. In some cases, you’ll find the infographic that visualizes basic data. How We Increased Our Traffic by 12,024% with Zero Advertising. How We Got 1,000+ Subscribers from a Single Blog Post in 24 Hours. 5 Reasons Why Your Team Gets Stuck With Inbound Marketing — Point Nine Land. The most questions I received were about the reasons why you get stuck in some stages and how to solve that.

5 Reasons Why Your Team Gets Stuck With Inbound Marketing — Point Nine Land

So I’m answering them now and here is the list of the 5 most common problems I’ve seen among teams and some hints on how to solve them. [I’m sharing these but in any case I pretend that it’s easy to get unstuck and I myself continue to fall in these traps. It’s not because you’ve managed to stop smoking that you won’t ever smoke again :-)] 1 — You didn’t find your marketing “North Star” yet Stage. The Expanding Role of Marketing in SaaS Companies. The role of the marketing team within SaaS has stretched from simply engendering awareness and creating interest, to guiding customers much deeper into the funnel.

The Expanding Role of Marketing in SaaS Companies

Steve Patrizi created the schematic above that illustrates the idea beautifully. In traditional go-to-market models, marketing teams fill the very top part of the funnel. When a potential customer enters the consideration phase of the buyer journey, the marketing team transitions the lead to his sales account executive, who educates the customer from the consideration stage through purchase. In the new model, marketing shepherds the customer from awareness through some portion of product evaluation. In freemium products, marketing cares for the customer through most of the product evaluation stage, at which point either customer success or sales closes the deal. Fast User Testing ⋅ Five Second Test, Click Test and Nav Flow ⋅ UsabilityHub. Email Marketing Services - Email Marketing Software - Email Marketing. Website report for www.outreach.io. Add Your Entry To Google Maps Please fill in the fields below ensuring that all information provided is valid.

Website report for www.outreach.io

This information will be sent to Google to add this site into the Google Maps data. Warning! Business Information Business/Site Name Number Category Website Address Information Property Name/Number Address Line 1 Address Line 2 Postcode/ZIP Country Report for www.outreach.io Summary Overall5.9 The overall score for this website. Accessibility7.9 How accessible the website is to mobile and disabled users. StampReady - Create & Send campaigns simplified. SERPWoo - Niche Tracker.