Social Media Search Tool | WhosTalkin? Storify · Don't get lost in the noise. Discover the voices worth sharing. Free Advertising on Google. It may surprise some, but many small businesses new to inbound marketing are unaware that you can get some free advertising on Google through Google My Business (formerly known as Google Places) instead of paying for pay-per-click (PPC) ads on Google. And because Google is always looking to increase the value of its local search results -- as well as its Google Maps application -- the search engine giant has a simple way for you to provide them with that valuable information about your business, which it infuses straight into its search engine results.
The benefit? Basically, a way to advertise your business on Google for free. And honestly, who doesn't love some free advertising? (To learn how to advertise on Google for free and take advantage of Google's other marketing tools, download our free guide here.) Google My Business: Free Online Advertising So, are you ready to get some free online advertising in Google? How to Advertise on Google for Free Step 1: Set Up Your Account. 3 Ways You're Not Using Marketing Automation (But Should Be) Everyone talks about the endless possibilities of marketing automation and what it can do for your business. But when it comes to reality, what can you really accomplish with marketing automation? You probably know that it can be used for lead nurturing, but were you also aware there are some other lesser known use cases and examples of how marketing automation can save you time -- and help you move more leads through your pipeline more quickly?
Well ... there are. You learn something new every day, huh? And guess what? You're about to learn even more, because we're going to tell you about those hidden use cases for marketing automation right now. 1) Categorize Leads by Persona and Lifecycle Stage on the Fly It's often said that one of the most valuable uses for marketing automation is that it allows us to "scale the personal attention" we deliver to each prospect. Example: Building 3 Segments (Leads, MQLs, and SQLs) Let's dissect the example above. Image Credit: loufi. Customer Relationships - Humanizing the Web With Personalization 2.0: Three Tips to Get Started. Social networks may seem the ultimate way to humanize the Web. After all, they connect people across time, distance, and interests.
But despite Facebook, Pinterest, LinkedIn, and all the rest, the Web is becoming more dehumanized than ever. Perception and Expectations Perhaps the Web, per se, isn't the issue. Maybe it's a matter of perception and expectations. Remember a decade ago, before YouTube, Twitter, and Facebook, when everyone was still excited about websites? Delivering a great user experience wasn't much harder than avoiding broken links and 404 errors, and presenting options clearly on the navigation bar. But users expect more now. And it's not just the mobility of the experience that has changed. We have quickly evolved from multi-channel to omni-channel. Such an explosion of channels and experiences may sound at first like a good thing both for consumers and for brands.
But there is a downside. More Personalization, Greater Relevancy Three Steps to Greater Personalization 1. Sales - From Content to Lead to Handoff: Inbound Marketing in Six Steps. Technological innovations have had a dramatic impact on how buyers find, evaluate, and purchase goods and services. Today, consumers readily look online, often via their mobile devices, when seeking information and advice. And just as readily they tune out advertising and other interruption-based messaging. As a result, marketers need to be more attuned to where, when, and how people want to receive messages. You can't just blast your message out and hope it reaches someone and sticks. Instead, you need to build a presence online in the places that matter most—including social networks, blogs, and search engines—so that when people come looking, they find you.
But that's not all. A Modern Marketing Campaign in Action So what is possible today, and how does it all fit together? Step 1: Create valuable content Targeted content is great at generating leads and so filling the top of the sales funnel. Step 2: Set up tracking mechanisms Step 3: Launch an integrated distribution strategy. Sales - The B2B Lead Generation Manifesto [Slide Show] Advertising - PEAR, or Why a .3% Click-Through Rate for a Banner Ad Is Perfectly Acceptable.
Back in 2007, Ford ran a banner ad that was a simple yet attractive photograph of the inside of an Explorer. It was a sleek-looking interior, and I could easily envision myself sitting in that vehicle, my young children safely strapped in the back seat. It made me feel good to just imagine that for a moment. However, at the time, I drove a year-old 15-passenger van, so a new vehicle purchase was not on my radar.
Did I click on the ad? No. Three years later, a driver crossed the highway median, hit us head on, and totaled my 15-passenger van. And that is why a .3% click through rate is perfectly acceptable. Because what are the odds that at the very moment people see a banner ad for a product, they are going to have their wallet open, ready to purchase? So, why bother with online ads if consumers aren't going to click on them and purchase? Online ad response looks even more daunting when we look at reality. What is important about online banner advertising?
1. 2. Who is your demographic? 3. Web Sites - Three Steps for Stopping Checkout Abandonment. You've gotten your customer on your site, and even to the checkout page, but (as you well know) your efforts don't end at the "Add To Basket" button. If you want to encourage your website visitors to complete their purchases, you need to double-check your checkout process.
Any e-commerce site owner knows the frustration resulting from the abandonment of a full shopping basket; all online shops suffer from a certain amount of checkout abandonment. But the most likely causes of a high rate of abandonment are few, and they're relatively simple to rectify. Here are three key areas that can generate improved conversions if you pay attention to them. I explain what steps to take in each area and why doing so will improve conversion rates. 1. You don't have to look far to find one of the main reasons for customers' abandoning their purchase at the checkout: your checkout process. Making sure you comply with the following three checkpoints will maximize completion rates: 2. 3. A Super Simple Explanation of Inbound Marketing [INFOGRAPHIC] As extreme inbound marketing advocates, we love when we see businesses drink the inbound marketing Kool-Aid, eat the inbound marketing dog food, sip the inbound marketing champagne, or just, you know -- adopt the inbound marketing methodology.
And we love it even more when they evangelize it, as HubSpot Partner The Whole Brain Group has recently done with its new infographic featured below. So if you're just catching on to the concept of inbound marketing and are looking for a super simple explanation of how it compares to a more traditional marketing strategy -- and how a really effective inbound marketing strategy works -- take a few minutes to check out The Whole Brain Group's rundown. (Click infographic to enlarge.) Do you plan to incorporate inbound marketing tactics into your overall marketing strategy?
The Broken Link Building Bible. Broken link building may perhaps be the most effective, white-hat link building strategy in years. In particular, broken link building is appealing because the success of the campaign is directly proportional to how much good you do for the web. You profit only if you create good content to replace lost or abandoned content that webmasters still want to link to. This is the type of strategy that marries so many of the competing interests our industry: content vs. links, link earning vs link building, inbound vs. outbound, etc.
Below, I attempt to organize as much as I know about broken link building tactics. Throughout the piece I mention tools that will help you make the broken link building process scalable and less monotonous. Table of Contents Overview Broken link building is a link building tactic where a marketer contacts a webmaster who has a broken link on his/her site and recommends one or more alternatives that include his/her target site.
Prospecting Link extraction: Outreach. How to Create Custom Tabs for Facebook Business Pages. Facebook business pages just went through quite a change with the release of the new page design that includes the addition of Timeline. But that also means your old way of customizing page tabs -- the tabs you could use to pull in your own custom content alongside the standard tabs like "Photos" and "Likes" -- has changed. These tabs are important for your social media marketing, because they let you create a much richer user experience on Facebook and control the content that your followers see when they visit your page.
So, with the new layout, how do you create your own custom Facebook tabs? Turns out it's not as difficult as you might think. Just follow these 6 simple steps to creating custom Facebook page tabs. Wait, Where Do Tabs Exist on the New Facebook Page Layout? Before we get started, let's make sure we're all on the same page about where tabs now exist since the layout is still new to many. Alright, now that we've got that out of the way, let's start customizing! Take Twitter campaigns to the next level with SEO data. You drive amazing amounts of traffic to your sites, grow conversions and engage with thousands of users over social media.
Want to take your search and social efforts to the next level? Try forming a Social-SEO super group to exploit synergies, foster collaboration and deliver better results across Social and SEO. Integrating your online marketing efforts is all about breaking down silos and delivering amazing results for brands and agencies. Social and SEO marketers can be a big part of this. As marketers, our ultimate aim is to have one marketing super group with PPC, SEO, Social and Display working together seamlessly.
Today though, let me focus on how you can leverage SEO data and build your own SEO-Social super group. I will use Twitter as an example to show how the SEO-Social super group works together. Aligning Your SEO & Social Teams Now, let us look at the SEO side. How To Create Your SEO & Social Super Group Step 1 – Think Keywords SEOs know keywords. Now start collecting the data: