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SEO - Mobile & Apps

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All About App Search: Indexing, Ranking Factors, Universal Links, and More. The Apple App Store SEO Keyword Selection Process In A Nutshell. App Store SEO: The Inbound Marketer's Guide to Mobile. The Ultimate Guide To App Store Optimization In 2015 - AppFreak. This article about App Store Optimization (also known as ASO or App Store SEO) will teach you everything you need to know about rules, tools and techniques that will help you succeed in 2015’s mobile app industry.

The Ultimate Guide To App Store Optimization In 2015 - AppFreak

I’ve been asked the same question by many indie developers over and over again:How do I master ASO? Many of you noticed that there are various articles on Apple’s Search Engine Optimization but most of them are just some vague pieces of content with general advices and no real value whatsoever. So… let’s change that.

Why You Should Be Doing App Store Optimization? First, an average Cost per Install (CPI) for apps on iOS platform at the end of 2014 was between $1-$2, depending on country, traffic source or targeting and is still rising in 2015. Below you can see a Fiksu CPI Index chart – an average price for acquired mobile user in October 2014 was $1,50. Extensive Guide to App Store Optimization (ASO) in 2015. Extensive Guide to App Store Optimization (ASO) in 2015. It goes without saying that the importance of organic and non-incentivized downloads should be recognized.

Extensive Guide to App Store Optimization (ASO) in 2015

General app store browsing is the most common way apps are discovered, up to 53% actually. With that said, you are up against over 1.5 million apps in both the Apple App Store and the Google Play Store. Source: Trademob As shown above, 100,000 downloads are needed to break into the top 10 overall apps in the US, and with average CPI of $3.30 USD in the region, this campaign will set you back around $330,000 (USD). How can I compete with brands and developers that have hundreds of thousands in advertising budget? 5 Myths About App Store Optimization (ASO) Hang on to your brain.

5 Myths About App Store Optimization (ASO)

I’m going to throw some numbers at you. Apps are a big business. Really big. App sales are a $25 billion industry, as reported by WSJ. This doesn’t account for the broader revenue generated by other industries that are part of the app economy. Plus, it’s growing. Graph from Moz. With a billion smartphones in the world, people are buying apps. App Store Optimization – A Crucial Piece of the Mobile App Marketing Puzzle. The App Store Optimization Checklist: Top 10 Tips. How to Get Your App Content Indexed by Google. As mobile technology becomes an increasingly common way for users to access the internet, you need to ensure that your mobile content (whether on a mobile website or in a mobile app) is as accessible to users as possible.

How to Get Your App Content Indexed by Google

In the past this process has been relatively siloed, with separate URLs for desktop and mobile content and apps tucked away in app stores. But as app and mobile web usage continues to rise, the ways in which people access this content is beginning to converge, which means it's becoming more important to keep all of these different content locations linked up. This means that the way we think about managing our web and mobile content is evolving: So how do we improve the interaction between these different types of content and different platforms, getting to the point of being able to have a single URL which takes the user to the most appropriate version of the content based on their personal context? 9 Things You Need to Know About Google's Mobile-Friendly Update.

The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

9 Things You Need to Know About Google's Mobile-Friendly Update

Rumors are flying about Google's upcoming mobile-friendly update, and bits of reliable information have come from several sources. My colleague Emily Grossman and I wanted to cut through the noise and bring online marketers a clearer picture of what's in store later this month. In this post, you'll find our answers to nine key questions about the update. 1. What changes is Google making to its algorithm on April 21st? Answer: Recently, Google has been rolling out lots of changes to apps, Google Play, the presentation of mobile SERPS, and some of the more advanced development guidelines that impact mobile; we believe that many of these are in preparation for the 4/21 update. Infographic: Mobile SEO Tips To Help You Survive The Coming Google Mopocalypse.

Mobile SEO — Webmaster's Mobile Guide. Let's make sure your site shows up in search results.

Mobile SEO — Webmaster's Mobile Guide

Here you can learn how to configure your site for multiple devices and help search engines understand your site. 3 ways to implement your mobile website There are three main techniques for implementing a website that can handle view screens of all types and sizes. Here’s a chart comparing the three methods: Responsive web design: Serves the same HTML code on the same URL regardless of the users’ device (desktop, tablet, mobile, non-visual browser), but can render the display differently (i.e., “respond”) based on the screen size. Google does not favor any particular URL format as long as the page(s) and all page assets are accessible to all Googlebot user-agents. For more information on selecting a mobile site configuration (and weighing the pros and cons of each option), please see “Building Websites for the Multi-Screen Consumer”. The key points for going mobile Understand the difference between devices.