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SEO - Mobile & Apps

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All About App Search: Indexing, Ranking Factors, Universal Links, and More. The Apple App Store SEO Keyword Selection Process In A Nutshell. App Store SEO: The Inbound Marketer's Guide to Mobile. The Ultimate Guide To App Store Optimization In 2015 - AppFreak. This article about App Store Optimization (also known as ASO or App Store SEO) will teach you everything you need to know about rules, tools and techniques that will help you succeed in 2015’s mobile app industry. I’ve been asked the same question by many indie developers over and over again:How do I master ASO? Many of you noticed that there are various articles on Apple’s Search Engine Optimization but most of them are just some vague pieces of content with general advices and no real value whatsoever.

So… let’s change that. Why You Should Be Doing App Store Optimization? First, an average Cost per Install (CPI) for apps on iOS platform at the end of 2014 was between $1-$2, depending on country, traffic source or targeting and is still rising in 2015. Below you can see a Fiksu CPI Index chart – an average price for acquired mobile user in October 2014 was $1,50. For games it’s even higher – according to Chartboost Insights current CPIs are up to $3.0 in tier1 countries. [sc:insubscribe ] Extensive Guide to App Store Optimization (ASO) in 2015. Do you have an Android app?

Then you’ve come to the right place to learn more about app store optimization (ASO). After talking about the requirements, tricks and tipps for the Apple Store yesterday, today’s guidelines refer to the Google Play Store. According to Fiksu, Google Play Store search represents 80% of quality organic downloads. Optimizing for Google Play Store is quite different from Apple Store and the differences will be highlighted below. Source: Apptamin Here are some of the most well-known ranking factors: Volume of ratingsValue of ratingsVolume of installsDownload growth: last 30 daysNumber of uninstallsApp usage frequencyBacklinks: webpages linking to your app page We will have a closer look at the following factors again: keywords, visuals, and off-site factors.

A little less important: keywords Unlike the Apple App Store, there is no specified “keywords” field to list all your keywords. A little more challenging: find a nice app name with only 30 characters. Extensive Guide to App Store Optimization (ASO) in 2015. It goes without saying that the importance of organic and non-incentivized downloads should be recognized.

General app store browsing is the most common way apps are discovered, up to 53% actually. With that said, you are up against over 1.5 million apps in both the Apple App Store and the Google Play Store. Source: Trademob As shown above, 100,000 downloads are needed to break into the top 10 overall apps in the US, and with average CPI of $3.30 USD in the region, this campaign will set you back around $330,000 (USD). How can I compete with brands and developers that have hundreds of thousands in advertising budget? App store optimization (ASO) is your best bet to gain low-cost app exposure, resulting in boosted app downloads, a higher number of quality users, and increased revenue. Let’s start by highlighting some of the core components of App Store Optimization in general: Keywords NameDescriptionLocalization Visuals IconsScreenshots Off-Site Factors KeywordsVisualsOff-site factors.

5 Myths About App Store Optimization (ASO) Hang on to your brain. I’m going to throw some numbers at you. Apps are a big business. Really big. App sales are a $25 billion industry, as reported by WSJ. Plus, it’s growing. Graph from Moz. With a billion smartphones in the world, people are buying apps. That’s why app store optimization (ASO) is red hot for marketers and search optimization experts. In this article, I’m going to set a fuse to five inane myths about app store optimization, light the fuse, and blow them sky high. How Important is App Store Optimization? First, let me drive one important point home: ASO is really important. Why? There are a variety of different ways that customers find new apps — media, websites, friends, etc. Graph from Parisoma. According to the head of search and discovery for Google Play, Ankin Jain, a full 12% of all daily active users are looking for apps on a daily basis.

We need to respond to ASO by getting better at it, and by getting rid of the following myths: Once you pick a title, that’s it. App Store Optimization – A Crucial Piece of the Mobile App Marketing Puzzle. With over 2 million mobile apps in the major app stores, getting your app discovered is one of the biggest issues facing mobile app publishers today. If you’re in the mobile app space, it’s important to understand the various methods for marketing your app.

We’d like to share with you one very important technique that continues to be overlooked by most – app store optimization (or ASO for short). More apps are discovered through search than any other method So, what is ASO? ASO is the process of optimizing mobile apps to rank higher in an app store’s search results. The goal of ASO is to drive more traffic to your app’s page in the app store, so searchers can take a specific action: downloading your app. Also, the ASO process requires a crucial understanding of your target customer base, including the keywords your potential customers are using to find apps similar to yours. Why is ASO important? According to Forrester, 63% of apps are discovered through app store searches. Main Factors: The App Store Optimization Checklist: Top 10 Tips. App Store Optimization, or ASO, is a way of ensuring your app meets app store ranking criteria and rises to the top of a search results page.

But how does a marketer optimize for better discoverability in an app store? To help you boost your app marketing strategy (along with your app store ranking!) , I’ve put together a list of 10 favorite ASO tips, many of which have their roots in well-known SEO strategies marketers know and love. Let’s dive in! 1. Understand your customer and your competition How well do you know your customers and your competition? What language do my customers naturally use? It’s equally important to survey your competition to identify which keywords are being targeted by apps similar to yours. 2.

Coming up with a unique name for your app isn’t just a matter of branding. Titles in the App Store can be up to 255 characters, allowing for plenty of keywords or keyword phrases. To ensure that your app can be clearly identified, keep the actual name short and sweet. 3. How to Get Your App Content Indexed by Google. As mobile technology becomes an increasingly common way for users to access the internet, you need to ensure that your mobile content (whether on a mobile website or in a mobile app) is as accessible to users as possible. In the past this process has been relatively siloed, with separate URLs for desktop and mobile content and apps tucked away in app stores.

But as app and mobile web usage continues to rise, the ways in which people access this content is beginning to converge, which means it's becoming more important to keep all of these different content locations linked up. This means that the way we think about managing our web and mobile content is evolving: So how do we improve the interaction between these different types of content and different platforms, getting to the point of being able to have a single URL which takes the user to the most appropriate version of the content based on their personal context?

Image credit: Google Developers Image credit: Google Developers <? 9 Things You Need to Know About Google's Mobile-Friendly Update. Infographic: Mobile SEO Tips To Help You Survive The Coming Google Mopocalypse. Mobile SEO — Webmaster's Mobile Guide. Let's make sure your site shows up in search results. Here you can learn how to configure your site for multiple devices and help search engines understand your site. 3 ways to implement your mobile website There are three main techniques for implementing a website that can handle view screens of all types and sizes.

Here’s a chart comparing the three methods: Responsive web design: Serves the same HTML code on the same URL regardless of the users’ device (desktop, tablet, mobile, non-visual browser), but can render the display differently (i.e., “respond”) based on the screen size. Responsive design is Google’s recommended design pattern.Dynamic serving: Uses the same URL regardless of device, but generates a different version of HTML for different device types based on what the server knows about the user’s browser.Separate URLs: Serves different code to each device, and on separate URLs.

The key points for going mobile Understand the difference between devices.