Getting on the Map: The Intro to Local SEO for SABs. Local SEO can be confusing for those businesses that don’t have a physical store for customers to walk into.
Unlike businesses with a brick-and-mortar storefront, service-area businesses (or SABs) go out to meet with their customers, as opposed to their customers coming to see them. This often results in them servicing multiple cities, which can be problematic—the #1 ranking factor in local SEO is the physical address of the business. In addition, business owners are also usually concerned about privacy, as many of them use their home address and can’t utilize some of the features that Google offers small businesses (like Indoor Street View). Google's Local Snack Pack Shake-Up: What You Need to Know. Local SEO has seen the biggest shake-up since Google launched their first local algorithm, Pigeon, just over a year ago.
On Thursday, August 6th, people began to notice that the usual 7-packs that frequently showed up in the search results for local businesses were suddenly replaced with 3-packs in the desktop search results. It initially wasn't too alarming, but as the hours passed it was obvious Google had changed the face of local search in their search results. By the end of that day, 3-packs had completely replaced all the 7-packs across all verticals and across all countries. This was an unusual move for Google, since they commonly tested out local changes that only rolled out to specific countries. But this change was for everyone everywhere. By the next morning, less than 24 hours after the first changes were noticed, Mozcast confirmed what everyone suspected: 7-packs were history and 3-packs were all the rage. Mobile-centric Here is how the local pack appears on mobile.
Addresses. Someone else verified my business - Google My Business Help. Some businesses have already been verified by an owner or manager and have a Google My Business listing.
The listing is owned by the person who verified the business. Someone else verified my business - Google My Business Help. How to Craft the Perfect Local SEO Strategy - Ignite Visibility. In today’s world, phone books are basically extinct.
Now, if your business has a physical location, you must be found on local search results to attract customers. With 140 billion local searches conducted on desktops and mobile devices in 2014 and 91 percent of customers searching the internet to find a local business, a local strategy with unique and specific elements will impact your local ranking to improve sales.
How to Craft the PerfectLocal SEO Strategy Google found that four out of five people use search engines to conduct local searches, with 88 percent originating from Smartphone’s and 84 percent from a computer or tablet. According to the study, 18 percent of local searches lead to sales; whereas, it’s only 7 percent for non-local searches. So, whether you’re a retail store, restaurant, or a dentist, local SEO will drive customers through your door to produce higher sales. Local Search Ranking Factors 2013 - Local SEO and How to Rank in Google. Introduction From year to year, the only thing you can count on in local search results is change. Last year's survey corresponded almost simultaneously with the Pigeon algorithm update. We're now one year in, and although no significant algorithmic changes have been reported since Pigeon, the Local Stack / Snack Pack results were fully rolled-out worldwide just prior to this year's edition.
Given that context, I asked respondents this year not only to rate ranking factors across pack and localized organic results, as in previous years, but also the specfic factors to which they were paying more (and less) attention to since the release of this interface. As with last year's survey, the individual factors listed in the results are consolidated to just the top 50 in each category.
The Survey As in recent years, the 2015 edition of this survey was divided into four parts. How to Boost Your Local SEO Rankings with Google+ It should go without saying that a company’s Google+ Page signals (ie. any Google property’s signals) have a significant impact on its organic — and more specifically, local pack — results.
And while many discredit the “influence” of Google+, the simple fact is that studies of SERP ranking factors continue to highlight the influence Google My Business signals (and therefore Google+) have on your company’s organic rankings. Google+ My Business Page Finder. This tool uses the Google Places API to return all Google My Business pages that Google thinks might possibly match the business name and zip code you entered (non US postal codes will work as well).
It's useful for figuring out what local business pages are out there in Google that might be duplicates. Tip: you can put the phone number in there in place of the business name and find any other business listings with that phone number. Be warned: this tool is using the Places API's "text search" call, which in my experience returns some listings where I have no clue how Google might have thought there was a match! But you can visually wade through the results to see the ones you really need to care about. Note that if you specify a postal code, I now use the Geocode API to get the lat/long for that postal code, and restrict the results returned by the Place Search to just locations within 10km (about 7 miles) radius. Every Local SEO Diagnostic You’ll Ever Need to Know (Plus Some) You may be stumped as to why you’re not ranking well (or at all)…but don’t say it’s because you tried everything and just couldn’t figure it out.
You probably didn’t try everything. I can think of 56 diagnostics you should try if you want to troubleshoot local SEO problems or find missed opportunities. I’ll tell you all 56 in a minute. First, a few points about what this post is not: It’s not a list of every tool. It’s not a technical audit (although a few of my suggestions fall into that category). It’s not a tutorial on exactly what to do about what each diagnostic may show you.
By the way, this is an evergreen post, so I’ll keep adding diagnostics. Let’s get into it, shall we? General. How to Perform the Ultimate Local SEO Audit. The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
Every business that competes in a local market and who competes for the display of localized results in SERPs will likely find the need to conduct a local SEO audit at some point. Whether you've hired an SEO in the past or not, the best way to beat the competition is to know where you stand and what you need to fix, and then develop a plan to win based on the competitive landscape.
While this may seem like a daunting task, the good news is that you can do this for your business or your client using this Ultimate Local SEO audit guide.