Exploring Google Trends' Explore Function: Finding Keywords & Queries - Quietly Blog. Google is the search engine king of the internet (sorry, Bing), and as many content marketers know, Google likes to keep track of these searches with Google Trends.
A godsend of hidden gems for marketers and SEOs, Google Trends’ Explore function allows people to compare search queries to see which query is more popular. While it was created for the general public to take a look at what’s popular and what’s not (take a look at their years in search—super cool!) , it’s also the perfect tool for researching queries and keywords that are otherwise difficult to find. It’s a powerful tool for anyone looking to find the right queries and keywords and can give their site a highly-coveted SEO boost.
But as great as the tool may be, it can’t do everything (I’d like to emphasize that before we get too deep into the topic). It doesn’t give you any ‘hard’ numbers on volume or search frequency. If you want to master the tool, keep reading. Getting Started: The Top Bar. Six essential steps to present data persuasively. “The graphic method has considerable superiority for the exposition of statistical facts over the tabular.
A heavy bank of figures is grievously wearisome to the eye, and the popular mind is as incapable of drawing any useful lessons from it as of extracting sunbeams from cucumbers.” -Arthur Briggs Farquhar and Henry Farquhar from Economic and Industrial Delusions In a previous column, I shared that data visualization is your secret weapon for storytelling and persuasion. I wanted to follow that up with actionable tips for how you can be more successful with your own efforts sharing data with your team. I’ve been in countless meetings over my career where clients or colleagues presented data to me …painfully. Presenting data persuasively is a ‘last mile effort’, because you’ve already done the work, mentally feel ‘finished’, and are now just sharing learnings and next steps.
I’ve thrown in a few examples to illustrate my points. 1. So you’ve started a presentation. 2. Via Ian Lurie 3. 4. Enabling Rich Snippets for Products If you're a merchant, you can give Google detailed product information that we can use to display rich snippets (for example, price, availability, and review ratings) right on our search results pages.
Using markup to enable rich snippets lets you: Attract potential buyers while they are searching for items to buy on Google.Control your product information. You can maintain the accuracy and freshness of your product information, so your customers find the relevant, current items they're looking for. How to Optimize your YouTube Video Embeds. In today’s Customer Spotlight we are excited to introduce you to Matt Ballek over at VIDISEO.
Aside from having a killer X-powered site, Matt is an incredible educator on two very popular topics – Video and SEO. In a Themeco Spotlight first, Matt put together a great video tutorial on optimizing your YouTube embeds plus he’s giving away three of his most used Cornerstone blocks for free! Introduction Embedding videos on your website can increase visitor engagement, time on site, and conversions. Plus any embedded views you receive are added to your total YouTube view count. Verifying your site with Google Search Console – Help.
SEO: The Free Beginner’s Guide From Moz. Designing with Analytics. By Pamela Pavliscak Published: June 22, 2015 “The best thing about analytics is that they can show us what people do on their own.
The worst thing is that analytics don’t tell us much about context, motivations, and intent.” When we think of analytics, we think of marketing campaigns and funnel optimization. Analytics can seem a little overwhelming, with so many charts and lots of new features. How to Write an Effective Meta Description (Yes, They Still Matter) I can't tell you the number of search results for companies I've come across that lack the one thing that might bring me to their websites: an effective meta description.
The meta description is one of your last hopes on search engine results pages (SERPs) to attract a searcher to come to your site. This is something that digital marketers constantly neglect to focus on -- perhaps because they think it just doesn't matter anymore. But if you're not putting effort into your meta descriptions, you could be missing out on good website traffic that can bring in lots of new leads and customers. So, how can you produce meta descriptions that'll entice searchers to click? Write like a true salesperson. Google-correlations-13big.gif (GIF Image, 904 × 1036 pixels) - Scaled (96%) Meta Description Tag - Learn SEO. Meta descriptions are HTML attributes that provide concise explanations of the contents of web pages.
WordPress SEO Best Practices for 2015 and Beyond. The SEO landscape of the future is a volatile place.
And do you know why? The powers that be aka Google are doing their best to build a better, faster and secure web for all of us. Of course, they stand to benefit ten times more, but what the heck, who gives a rat’s arse? You should. At least if you own a WordPress site and still want to rank highly (or well) for your terms. In the recent past, I could easily score top positions on Google (SERPs – Search Engine Result Pages) by literally “pumping” keywords into my content. Then Google cracked the frigging whip, and keyword stuffing was shown the door.
Still, Google kept the algorithm updates coming, and denied SEOs and web masters all the juicy info that would definitely help your SEO campaign. A 15 Minute SEO Audit. SEO For A New Site - 7 Steps. Google Algorithm Will Soon Reward Mobile-Friendly Sites: Here's What You Need to Know. As of Tuesday, April 21, 2015, Google has made a massive change to the way it ranks websites.
How massive? This change outranks both Panda and Penguin in terms of its scale of impact on search results, according to Google's Webmaster Trends analyst Zineb Ait Bahajji. The change comes down to one very important criterion: whether your website, landing pages, and blog are fully optimized for mobile. Are you prepared? Let's find out. Google announced the change on its Webmaster Central Blog back in February and has done a thorough job ever since explaining to marketers and website owners how the change will affect their site and search traffic. Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. 10 Hidden Gems In Google Analytics: Smart Web Data Analysis. Why you're not No.1 on Google. Whether you're getting a professional to handle it or doing your own search engine optimisation, you need to beware of what can be achieved and what can't.
Knowing how search engine optimisation (SEO) works is vital for your business but you also need to be vigilant about what suppliers promise you. Having a great SEO strategy means more customers will find your website in search engines results pages (SERPs) and with more traffic to your site, you will win more sales. Google, and other search engines, deliver the most relevant results by analysing a number of factors such as the page title and header tags as well as off-page factors such as links from other websites back to yours.
Being found is critical for small businesses and given that Search Engine Journal reports 75% of internet users never scroll past the first page of search results, the necessity of SEO marketing has never been more apparent. However, what they should not do is guarantee you a page one ranking. SEO Tactics to Love vs. Leave. SEO in 2015: How Search Has Changed & How Marketers' Tactics Must Shi…