background preloader

Advertising

Facebook Twitter

Advertising Agency & Marketing Industry News - Advertising Age. The Masters of Innovation - Steve Blank. I AM THE CLIENT! News International claims 526,556 total sales for The Times. On Friday (9 March) ABC reported average sales of 397,549 for The Times in February, its lowest on record since Rupert Murdoch began an aggressive price war in 1993.

News International claims 526,556 total sales for The Times

Beyond the Click. Microsites – Big Brand Impact, Smaller Reach Since the early days of the Internet, websites have been one of the most important communication touch points for advertisers.

Beyond the Click

While websites have clearly demonstrated their power to influence behavior and enable customer transactions, they are sometimes overlooked as one of the most visible means to create and enhance brand perceptions. In addition to corporate Websites, marketers often leverage branded microsites to supplement their marketing campaigns and provide people with a platform to further engage with the brand through videos, games, sweepstakes, and other content. Microsites are commonly used in the marketing mix, but are they having an impact? Do visitors leave these sites with more positive perceptions of the brand and, as a result, a greater likelihood to purchase or take an action? Dynamic Logic helps clients across many industry sectors evaluate the effectiveness of branded microsites.

Test Your Creativity: 5 Classic Creative Challenges. Fascinated by how brains and creativity work, we frequently share new research on the 99U twitter feed, showing how everything from drinking alcohol, to taking vacations, to moving your eyes from side to side can make you more creative.

Test Your Creativity: 5 Classic Creative Challenges

What’s particularly interesting, however, is that most of these studies rely on just a small group of core creativity tests – and you don’t need any special lab equipment to take them. Below, we’ve collected five of the most commonly used creativity challenges for your self-testing pleasure. While creativity “testing” is far from an exact science, trying your mettle at these challenges could yield insight into when, where, and how you’re most creative. Or maybe it’ll just be fun. 1. Developed by J.P. The Webby Awards Gallery + Archive.  Digital Campaigns, Online Marketing, Social & More. New business ideas, trends and innovation.

Visit Campaign's website for brands, ad agencies & to watch ads. Advertising, media, marketing and PR news & jobs - Brand Republic. Welcome to ISBA - the voice of British advertisers. Creativity.

Creative

Advertising. Don-O-Mite MAD MEN meets Blaxploitation Sign Spinners of the World Unite.

Advertising

Meme. A meme (/ˈmiːm/ meem)[1] is "an idea, behavior, or style that spreads from person to person within a culture.

Meme

"[2] A meme acts as a unit for carrying cultural ideas, symbols, or practices that can be transmitted from one mind to another through writing, speech, gestures, rituals, or other imitable phenomena with a mimicked theme. Supporters of the concept regard memes as cultural analogues to genes in that they self-replicate, mutate, and respond to selective pressures.[3] The word meme is a shortening (modeled on gene) of mimeme (from Ancient Greek μίμημα Greek pronunciation: [míːmɛːma] mīmēma, "imitated thing", from μιμεῖσθαι mimeisthai, "to imitate", from μῖμος mimos "mime")[4] and it was coined by the British evolutionary biologist Richard Dawkins in The Selfish Gene (1976)[1][5] as a concept for discussion of evolutionary principles in explaining the spread of ideas and cultural phenomena.

Dawkins' own position is somewhat ambiguous: he obviously welcomed N. History[edit] Little Black Book. Technology PR blog Tech public relations blog. Facebook ads going strong in mobile Social media experts have been saying for a while now that one of the keys to long term success for Facebook is whether it can successfully translate its business model to the mobile arena.

Technology PR blog Tech public relations blog

Which is why it's interesting to see some of the stats in the latest study by CloudNine PR client Kenshoo Social which reveals that over 20% of ad revenue for Facebook comes from ads delivered to mobile devices (phones + tablets). This is despite the fact that ads targeted to mobile devices are sold at a 70% price premium by the social networking giant. more... Why SEOs are winning the PR war. Breaking the Rules. Pop quiz: Which of the following two paintings was made by Leonardo Da Vinci (a Renaissance painter from the early 1500s), and which was made by Pablo Picasso (a surrealist from the early 1900s)?

Breaking the Rules

Trick question! Both are Picasso’s. Picasso didn’t start out doing crazy, inventive things; he first learned the rules of standard, classical painting and proved himself a master of that genre. Who is the future of the ad industry? « The Dictionary of Specific Generalities. I’ve always been frustrated with the way the British ad industry recruits new people.

Who is the future of the ad industry? « The Dictionary of Specific Generalities

Grad schemes, jobs for the client’s son and lengthy internship programmes have resulted in the industry becoming a white, middle-class bubble with little understanding of the real world they’re communicating with. Walk into many agencies and the majority of accents wouldn’t sound out of place at a home counties polo match. The home of Starcom MediaVest Group London’s insight, news and opinions.