Vince Vaughn ingeniously promotes new film with stock photos. If Vince Vaughn's acting career goes south, at least he's got stock-photo modeling to fall back on.
As a genius promotion for his upcoming film Unfinished Business, Vaughn and his co-stars, including Dave Franco, released a series of their own clichéd, ridiculous stock photos that plague business pamphlets and PowerPoint presentations worldwide. The images were a collaboration between Getty and Twentieth Century Fox and were created by Photoshopping the actors faces onto pre-existing photos from the "Essentials" collection. "We’re all familiar with classic stock photos of the corporate world - the smiley-faced boardroom presentation, the friendly handshake, the high achiever climbing up the corporate ladder, briefcase in hand," a Getty representative tells Mashable.
They’re all timeless classics. Joining forces with New Regency Twentieth Century Fox presented a brilliant opportunity to have some fun with these stereotypes that play directly into the business storyline of the film. " Aliphalen : Love that @GuinnessUS ad! ... Retargeting Ads - Tips for the Highest ROI. InShare24 Running retargeting ads is one of the most effective ways to target potential customers in online marketing.
Retargeting, a service that displays ads to individuals who have visited your website but not purchased any products or services, allows you to advertise to those that have already displayed an interest in your company. In this article, I’m going to showcase a few pointers to help you fully take advantage of retargeting. Stalking your visitors is a bad idea – Retargeting functions on the principle that a person who has visited your website is more likely to buy your product.
Often, a shopper is called away from web browsing by work or a phone call or is distracted by things happening around him. Don’t use more than two ad networks– I suggest the use of ad networks that have substantial resources to multiply your success. The Evolution of Advertising: How Consumers Won the War for Their A... ‘Mad Men’ Ads VS Real Ads From the ‘60s. What a $4 Mil. Super Bowl Ad Could Buy in Digital.
TV ads during the Super Bowl are expensive: $4 million for 30 seconds of media, to be precise, and that’s before paying for things like production costs, agency fees and celebrity endorsements.
They do, however, allow advertisers to reach over 100 million viewers at a single time — and be part of the cultural zeitgeist. The digital industry regularly complains it doesn’t see the level of big-brand ad investment TV does, so we thought it’d be interesting to figure out how far $4 million would go in the world of digital advertising. Here’s what it’d buy, in theory at least:- Coca-Cola's 'Share A Coke' to spread outside Australia. Following the success of the 'Share A Coke' campaign in Australia, Coca-Cola's global marketing boss Joseph Tripodi has revealed plans to take the initiative to foreign markets.
The ‘Share A Coke’ campaign has been praised by the industry within Australia, and has already walking away with a number of Cannes Lions, including a Gold in Outdoor. Speaking at Cannes yesterday, Tripodi, who is executive vice president and chief marketing and commercial officer of The Coca-Cola Company, said: “We are actively looking at that and in fact we are very convinced it will be picked up by a number of markets next year. “We are very positive about that. The social network vs the advertising network (infographic) Lego: Red Brick, Blue Brick, Green Brick, Yellow Brick - Print (image) YouTube's Most-Shared Ads of 2011. If we've learned anything about viral advertising in 2011, it's this — you can't touch The Force.
Also, people will always love crazy stunts and action-packed destruction — especially if there are Angry Birds thrown into the mix. Pop culture references, especially when Internet-related, also seemed to do really well this year. From the Royal Wedding to LMFAO, using someone or something that has a strong following always helps in achieving viral reach. And if that doesn't work, consider a male stripper or a monkey with an AK-47. We also learned that people like to be tricked. If nothing else, there are a few touching videos that will leave you affected. Special thanks to our friends at Unruly for compiling this list. Note: The list below does not include music videos, user-generated content or movie trailers. Jobs.
Find a Job in Social Media, Communications or Design. If you're seeking a job in social media, we'd like to help.
For starters, Mashable's Job Lists gather all our resource lists, how-tos and expert guides to help you get hired. In particular, you might want to see our articles, How to Leverage Social Media for Career Success and How to Find a Job on Twitter. What Would Don Draper Do? Speech made out of 30 advertising slogans – seducing young creative people to join advertising via @OGILVY. 'Mad Women' Tell-All Reveals Where Mad Men Gets it Right. Advertising Agency & Marketing Industry News.