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Newsflash! The Word “Marketing” Is In “Content Marketing”

Newsflash! The Word “Marketing” Is In “Content Marketing”
When content marketing campaigns fail, the culprit always seems to be the same thing every time: “It’s because the content wasn’t great.” While that may be true, in most cases there’s actually a different reason, one that’s usually just under our noses, but significantly more impactful. The fact to the matter is: your content needs to be promoted; hence, the word “marketing” in content marketing. If you think about it, promoting your content is actually more important than the content itself. It’s like having strong affections towards someone; you can spend the rest of your life nurturing your feelings but if you don’t tell that person, nothing will ever happen. You need to devise ways for your blog to gain publicity, otherwise there’s no point in creating content. Join a community.

IT Products and Services Lead Generation Appointment Setting When it comes to building relationships with major players in Singapore’s flourishing IT industry, it’s important to stay abreast of current CRM tactics. At Callbox, we take marketing a step further using top-of-the-line business applications and the required expertise to boot. We are proud to have, in our roster of clients, manufacturers, resellers, and licensed specialists of some of the biggest names in IT including SAGE, Microsoft, SAP and Oracle. Our industry-specific expertise allows us to provide solid IT telemarketing and lead generation solutions for providers of information technology products and services through our IT lead generation and appointment setting services. We target prominent decision makers from top IT solutions providers including:

How to get your money’s worth from your Content Marketing Campaigns B2B marketing involves a lot skill, expertise and consistent analytical endeavors in order to reach businesses goals. Various processes are involved, and indeed, the most important of them all is content marketing. It is crucial that your demand generation campaigns should have the characteristics of efficiency, both in application and in cost. And here is the real challenge: how can you conceptualize an effective marketing strategy without burning through your campaign budget? Especially for startup businesses, the matter can be very difficult to resolve. Analyze your Market. Expertise. Be Clear. Monitor your Campaign. A content marketing campaign is indeed expensive but very crucial. Source : 5 Factors Breaking Your B2B Content Marketing Budget

Singapore B2B Lead Generation Company Extending the Life Span of Generated Leads in B2B Outbound Telemarketing Lead Generation, as a process, is as basic as it gets: A prospect is engaged in a conversation, then asked for vital information, then ultimately qualified as a sales lead. But in Business-to-Business (B2B) Outbound Telemarketing, the responsibilities are not limited to “searching” for leads. Considering that the prospective clients are also businesses, the dynamics of the demand for business partnerships may rapidly change before anyone’s eyes. Hence, leads must also be followed-up until the very closure of the transaction. This is also to say, to “extend” the life of a sales lead. The rationale behind this need lies on every Telemarketing company’s desire to generate quality leads as opposed to quantity. Another reason is, again, business operations and needs rapidly change. Most of the time in B2B, the process of “extending” the life of sales leads goes even further – especially when the prospect manifests a “soft NO”.

Integrate Traditional Methods To Your Singapore Lead Generation Strategies Having trouble standing out from your Singapore competition to generate enough business leads? Here’s a radical idea for you to consider: send your business leads in Singapore direct mail. Yes, that’s right, snail mail. It might sound ridiculous to do so, considering the fact that everything and everyone only ever interacts through digital nowadays. Obviously, you are wondering how this report could even be plausible. It’s true that direct mail costs a bit more than sending out mass emails, but the effort required to send a direct letter to your business list easily projects how serious you are in getting their business.

Email Marketing Campaign For a good reason, Singaporeans always maintain a frank attitude towards business. Rather than beating around the bush, they prefer knowing to what family of shrubs it belongs and whether it’s suited for a stew. It’s not that being straightforward is a common trait among the Lion City’s people. But as things go today, business communications must cut to the chase. Email marketing is exactly what you need right now, and we’re here to help you out. We’re able to: Integrate email campaign with other lead generation tools such as b2b telemarketing, online, and social media.Add links, videos, or social media buttons to make your campaign more interactive.Check emails for spam elements.Build and segment your email list for highly targeted lead generation and appointment setting.Provide advanced options to help you customize, organize, and optimize your email marketing campaigns. Our competency in using marketing automation delivers the results needed to improve client relations.

Liner Shipping Business Solutions – Softship AG Three Signs Your Customers In Singapore Are Leaving You Doing business in Singapore is never that easy, especially now that information about different companies is more available through the internet. While most of us would assume that B2B lead generation is all about getting new clients into your business (a task usually done in appointment setting), these also have the important task of keeping your current ones interested in your new offerings. And if your business deals with search engine optimization (SEO), this becomes even more challenging. It is tough enough looking for new SEO leads, so it will be wise to keep the ones you already have. There are at least three signs to watch for. One, the client requests a copy of the contract. Two, the client suddenly becomes nonresponsive. Third, you or the client has changes in organization. Generating sales leads is hard work, so you have to work hard to keep the ones you already have.

Quantifying Lead Generation Success for World-Class Data Solutions Provider The Client The Client is a global leader in data backup, data recovery, and archiving solutions. Based in Singapore, it provides expert advice and integrated solutions for reliable and cost-effective data storage management to customers worldwide. The Challenge The Client hired a lead generation provider but needed additional support for other marketing initiatives. Cold call to invite participants to its open house events in AustraliaProfile its database and generate market feedback to improve its sales lead generation campaign After searching and comparing several service providers found on the internet, the Client was impressed by Callbox’s track record in B2B lead generation and immediately penned a deal. The Callbox Solution Callbox set up an outbound telemarketing team to initiate a call-to-invite campaign to be followed by a lead generation/client profiling campaign. The campaign kicked off in October 2011 after email invitations were sent. The Results

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