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Newsflash! The Word “Marketing” Is In “Content Marketing”

Newsflash! The Word “Marketing” Is In “Content Marketing”
When content marketing campaigns fail, the culprit always seems to be the same thing every time: “It’s because the content wasn’t great.” While that may be true, in most cases there’s actually a different reason, one that’s usually just under our noses, but significantly more impactful. The fact to the matter is: your content needs to be promoted; hence, the word “marketing” in content marketing. If you think about it, promoting your content is actually more important than the content itself. It’s like having strong affections towards someone; you can spend the rest of your life nurturing your feelings but if you don’t tell that person, nothing will ever happen. You need to devise ways for your blog to gain publicity, otherwise there’s no point in creating content. Join a community.

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