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The 7-step beginner’s guide to Software Solutions Marketing

The 7-step beginner’s guide to Software Solutions Marketing
Selling IT products, services and solutions to companies is a different field of its own. Although the target market is broad, the specific needs of each of the prospective companies differ and may sometimes be limited – so limited that only a particular set of products of service can be marketed to a certain area or industry. It’s not as easy as selling hotdogs in buns to grade school kids. a) you can only sell to those who eat Chinese foodb) you can only sell particular kinds of Chinese food (not all people eat everything that’s Chinese) andc) you have to sell a unique version (New York has several variations of Chinese food) Okay, the analogy was kind of complicated, but that’s because software marketing is an in-depth undertaking. Step 1: Research the market. Step 2: Research your own company. Step 3: Understand potential struggles. Step 4: Plan your “package”. Step 5: Execute and measure. This Content originally Appeared at Callbox Singapore Blogs

IT Lead Generation for Virtualization Service Providers Most enterprise IT organizations consider virtualization for a number of benefits it provides particularly on reducing IT costs and complexities and optimizing production and delivery of services. When it comes to generating virtualization sales leads, ITSalesLeads.Com's lead generation services provide substantial and renewable returns for your virtualization business. We help you generate new sales opportunities by putting our industry-focused experience, expertise, and resources to work. We take time to understand your business and identify highly-targeted sales leads in the market that align with your strengths, capabilities, and the solutions you offer. Server Virtualization ITSalesLeads.Com (ITSL) helps IT companies find more viable markets for their server virtualization services by contacting potential buyers including educational and financial institutions wanting to reduce overall cost of managing in-house servers and increase business efficiency and scalability. Read More >>

Bad Assumptions Can Destroy Your B2B Lead Generation Potential | IT Sales Leads Marketing Everyday people make assumptions on just about anything they encounter, and while it can help them gauge possibilities, it can also deter them from taking risks and jumping into opportunities that can make things better. It’s the fear of failure and disappointment that usually triggers this tendency to assume without even considering the pros and cons of a given circumstance. The thing is, with these ‘unsubstantiated’ assumptions you are likely to be more wrong than right. For business, this can be a fatally destructive thing. Making conclusions without proof Take for example the plight of social media marketing. Now at some point they could be right – but to totally ignore the power of social media is definitely counter-productive to their business goals. (Mis)understanding the target market Even seasoned businesses make the mistake of making bad assumptions. Research is the cure against false assumptions If you’re not sure, why not employ the power of good old scientific method?

About Joanna Penn and The Creative Penn Who is Joanna Penn? Making videos at the British Museum, London – just part of the job! I’m a New York Times and USA Today bestselling author of thrillers on the edge, as well as non-fiction for authors. I’m also a professional speaker and entrepreneur, voted as one of The Guardian UK Top 100 creative professionals 2013. I’m based in London, England although I lived in Australia and New Zealand for 11 years. I spent 13 years as a business IT consultant in large corporates across the globe before becoming a full-time author-entrepreneur in September 2011. I always dreamed of writing my own books, and spent many years thinking about it before I actually took the plunge. One of The Guardian Top 100 Creative Professionals in the UK 2013 I self-published my first non-fiction book in 2008 and made a lot of mistakes along the way. As I become more confident in my writing, I decided to revisit my dream of writing fiction. I’m married and live with my husband in South London, England. Pinterest/JFPenn

SEO for Beginners: How to Drive Traffic Right Off the Bat Momentum is very important in marketing online. Once you get that much-needed “spark” that could springboard your online activities, it’s pretty much about maintenance and analysis from then on. But how will marketers create that spark? Digital marketing expert Prashant Puri offers tips on how to generate traffic early on in the SEO game. From OnlineMarketingInsitute.com: #1: Build SEO accessible sites – from the beginning This is a common pitfall for a number of start-ups because the site wasn’t developed with SEO in mind. Source: SEOMoz #2: Deciding with data to drive ROI Getting an analytics platform and Google Webmaster in place and keeping a close eye on key performance indicators is critical to growing your startup efficiently. 1. Branded: Keywords that contain your brand name.Non-Branded: Everything else.Not Provided: The notoriously cryptic segment of keywords created to confuse marketers! 2. 3. #3: Hire an Agency vs.

Investing on good web design = More business opportunities?B2B Lead Generation, Appointment Setting, Telemarketing If you’re the type of marketer that frequently hops from one business site to another just to stay in the competition, then you’ve probably noticed how these sites are evolving these days in terms of web design. Basically, this “evolution” has two major, extreme opposite categories: simplicity and radicalism. The move for simplicity is driven by those who got tired of flashy, over-animated sites and preferred to employ a plain, straightforward design, with basic functions and fewer variations in color. Whether you want your design to lean towards the far left (simplicity) or the far right (radicalism), it is important to know exactly why this choice even matters. Neil Patil, a top entrepreneur and web influencer (www.quicksprout.com) said in an article titled How Saving On Design Could Cost You More In The Long Term that web designs are actually investments over time. Related:How Saving On Design Could Cost You More In The Long Term Related:The Importance of Good Web Design

Book Trailers for Readers - home Leads and Appointments | B2B Sales Leads , B2B Appointments, Business Sales Leads B2B Social Media Marketing: Piece of Cake or an Art to be Mastered? | IT Leads Generation The enigmatic power of social media as a lead generation channel is still one of the most pondered upon concepts in modern day marketing. On the surface, it looks downright easy: you just set up accounts on multiple social networking sites, maintain a solid stream of content posts, and voila, you’re good to go. But why are there “social media experts”? The straightforward façade of social media Social media marketing is a basic B2B lead generation process: online marketers produce content that they can distribute on Facebook, Twitter, LinkedIn and other social networking sites. First of all, there is a sizable layer that divides business-to-business (B2B) and business-to-consumer (B2C) marketing. Consequently, marketers cannot just post average articles on their social media profiles unless it meets the technical requirements that make it a business type of content. Timing, relevance and professionalism Remember, not all businessmen find “viral” and “perky” content as amusing.

Edgar Morin : « Nous avançons comme des somnambules vers la catastrophe » Pourquoi la vitesse est-elle à ce point ancrée dans le fonctionnement de notre société ? La vitesse fait partie du grand mythe du progrès, qui anime la civilisation occidentale depuis le XVIIIe et le XIXe siècle. L’idée sous-jacente, c’est que nous allons grâce à lui vers un avenir toujours meilleur. Plus vite nous allons vers cet avenir meilleur, et mieux c’est, naturellement. C’est dans cette optique que se sont multipliées les communications, aussi bien économiques que sociales, et toutes sortes de techniques qui ont permis de créer des transports rapides. Cela est-il donc si nouveau ? Dans les temps anciens, vous vous donniez rendez-vous quand le soleil se trouvait au zénith. Cette quête de vitesse n’est-elle pas une illusion ? En quelque sorte si. Le progrès et le rythme auquel nous le construisons nous détruit-il nécessairement ? Pourquoi cherchons-nous systématiquement une utilité au temps qui passe ? Prenez l’exemple du déjeuner. Pourquoi ? A qui la faute ? Oui ! Voilà. Non, non.

Generating Sales Leads: Why Questions need to be Open-Ended One of the most basic tasks of professional telemarketers is to uncover information from prospective clients that may lead into business opportunities- in short, sales leads. But along with that task of lead generation is to also maintain an atmosphere of openness and trust, which deviates from the usual, transactional and heartless survey-esque style of telemarketing. Leading them into a cyclone of inquiries and not letting them talk much may have them lose attention and eventually lose interest with the call. The opening spiels and introductions are usually harmless. So the goal is clear: Earn their trust. And how do surveys usually sound? Business-to-business (B2B) Outbound Telemarketing and Lead Generation require skills in questioning and extracting information. That is why these days, Outsourced Telemarketing service providers now focus on “humanizing” the telemarketing experience.

Want to Expand your Email Database for Lead Generation? Here’s how A good piece of content or email copy is useless without a list of recipients to throw them at. Your email database is a crucial aspect of your B2B lead generation campaign. The thing is, it does not only need to be a big list; it also has to be a relevant list. There’s no point gathering hundreds or thousands of email addresses if only a handful of them would even consider taking a bite of your marketing offer. One needs to employ a strategy to effectively grow the email database. Consider these tips from Business.com: 1. Your customers and prospects spend a ton of time on your website. 2. Another simple, yet effective, way to build your list is to add a pop-up or lightbox for email sign-ups upon entrance to the website. 3. For small businesses, this is a very important tactic. 4. There should be an easy link on all your social profiles encouraging followers, fans, like-ers, and connections to keep in touch via your marketing emails. 5. 6.

The Winning Sales Pitch: 5 Pillars of Telemarketing Calls They say that the best sales people are born, not made. That may be true, but that doesn’t mean telemarketers cannot go from regular conversationalists to expert merchants. With the right knowledge and tools, there’s always room for skill improvement and growth. All the content preparations, lead generation activities and hopeful interactions boil down to the sales pitch. In short, it’s the make-or-break moment for telemarketers. Ray Carroll, Director of Sales at Marketo, shares his 5 pillars of a successful sales pitch and how telemarketers can better themselves in terms of closing in on a sale. From Marketo.com: 1) Win Your Deal on the Discovery Call Ask questions that put your company ahead of your competition. On the flip side, listen to your prospects. 2) Research Thanks to what we call “information abundance”, today’s sales teams face new challenges in selling products. Level the playing field by doing your own research. 3) The Presentation is the Performance 5) Be like-able

What Is Retargeting and Why It Is Vital for Telecom Lead Generation | IT Leads Generation People are not always ready to buy. That is especially true when you’re talking about IT products and services. For example, when a person visits a website offering IT solutions for the first time, it’s not like someone walks into a grocery store, picks up a few items, and checks out at the counter. Perhaps, similar results can be drawn from other marketing campaigns. So how can you effectively reach out to those 98% who might just be waiting for the right time to make a huge purchase? What is retargeting and why is it relevant in generating telecom leads? Retargeting, also known as remarketing, is a cookie-based lead generation and appointment setting strategy commonly used by e-commerce sites to re-attract web visitors who abandoned the site for some reasons. Telecom lead generation is usually a lengthy process since decision makers often take time to compare options before they decide to buy.

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