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The 7-step beginner’s guide to Software Solutions Marketing

The 7-step beginner’s guide to Software Solutions Marketing
Selling IT products, services and solutions to companies is a different field of its own. Although the target market is broad, the specific needs of each of the prospective companies differ and may sometimes be limited – so limited that only a particular set of products of service can be marketed to a certain area or industry. It’s not as easy as selling hotdogs in buns to grade school kids. a) you can only sell to those who eat Chinese foodb) you can only sell particular kinds of Chinese food (not all people eat everything that’s Chinese) andc) you have to sell a unique version (New York has several variations of Chinese food) Okay, the analogy was kind of complicated, but that’s because software marketing is an in-depth undertaking. Step 1: Research the market. Step 2: Research your own company. Step 3: Understand potential struggles. Step 4: Plan your “package”. Step 5: Execute and measure. This Content originally Appeared at Callbox Singapore Blogs Related:  B2B Marketing | Telemarketing

GUIDE Coaching – Bringing the best out of a B2B Telemarketer Telemarketers possess both the pride and pressure of the company they’re representing, that is why they need to be continually developed and coached. This is most notable in outsourced telemarketing and lead generation services companies wherein their agent workforce is the product itself. These firms usually have a dedicate team leader, quality assurance analyst, and sales coach to make sure the standards of the company – as well as that of the clients – are met. But how does one really coach a telemarketer, knowing that each one is as unique as the other? Monique Honaman, a partner at ISHR Group, shares in an article about how they created a coaching model called G.U.I.D.E. which stands for: Ground – This step embodies the essence of engagement. Understand – In this step, you and your coachee gain mutual clarity on her intentions and vision, either for the short-term or long-term.

A Reflection of Outbound Telemarketing through Classic Love Songs of the 70’s and 80’s There are reasons why people never forget songs from the past. First of all, they were written back when songwriters really wrote from the heart, when they used faithful words and metaphors of how they felt at that time. It is also because old songs are universal – although they may tell particular love stories, they may also be applied to almost anything in life. Say, Outbound Telemarketing and Lead Generation? Like a typical cycle of human emotions, Outbound Telemarketing and Lead Generation also follow a path where every action matters and could either be helpful or detrimental to the goal. Hello (Lionel Richie, 1984) – Of course, everything starts with a greeting. Getting to Know Each Other (Gerard Kenny, 1980) – Also a make or break stage, this is when the telemarketer tells something about his company and at the same time asks the prospect about certain details relevant to Lead Generation. Words (Bee Gees, 1977) – Words are all telemarketers have to take a prospect’s heart away.

Pay-Per-Click Marketing for Small Budgets: Will it work? The common thinking is that you need a considerably large budget to run a pay-per-click campaign. This is logical, since PPC campaigns are generally tricky to manage; even seasoned online marketers would sometimes struggle in controlling expenses and brainstorming on productive keywords. But apparently, getting into PPC even with a measly budget is not really a crazy idea, at least according to Brent Frei, co-founder and executive chairman of Bellevue, Wash.-based Smartsheet.com. Consider these 5 insights on how to make this happen 1. 2. 3. 4. 5. Read the full post at Marketing Activities you should Outsource to Professionals Some things are better left to experts, especially when the fate of a business is on the line. This is certainly true in the world of marketing. No one is really an expert of everything; each person can only specialize in a handful of fields. When we desperately try to be a “Jack of all trades”, we end up not reaching the maximum potential of our efforts. That’s why we need to understand that there are marketing channels that need external help for them to be truly effective. 1. Effective copy goes far beyond attractive wording. Your copy isn’t something to assign to the team member with an English degree. 2. The quality of the media you produce is directly correlated to the status of your company in the eyes of viewers.Average infographics and videos don’t automatically propel a business into prominence. It’s better to hire out quality pieces, even simple ones, than to create your own lacking pieces of media. 3. Long-form content has the capacity to serve as a flagship of your company.

How to deal with Indecisive B2B Prospects There are times when sales pitches and charm just won’t cut it. When prospects are not in that phase when they are actually ready to commit to a sale or a contract, it’s very hard (and sometimes inappropriate) to bring them where they don’t want to be – yet. Telemarketers would have to resort to more strategic ways to “ripen” the fruit of their labor and ultimately secure a business-favorable conclusion to each call. Find out what best practices are needed to deal with indecisive prospects in this insightful post from Enrepreneur.com: 1. 2. 3. 4. Most importantly, don’t give up. 5. Read more at

B2B Lead Generation Singapore: The Value Of Telemarketing For IT Consulting If there is anything that can be said about businesses in Singapore, it is the fact that there are so many of you in business (in comparison to the clients that need them). This creates a competitive climate, making it more important that your B2B lead generation and appointment setting campaign is a success. But how can do that? Surprisingly, it is through a medium that, although old-fashioned, has nevertheless been very effective in generating SEO leads. Yes, we are talking about telemarketing. This vehicle of communication has never failed to bring the needed qualified B2B leads that your business will need. Of course, there will be those who beg to differ. In the end, when it comes to generating SEO leads in Singapore, you ought to know that telemarketing is the best medium to use.

After 5 Years, Email and Search still Beat Social Media, and You Better Believe It Here’s a piece of information that social media worshipers may not like: boosting emails and improving SEO can lead to better customers compared to “likes” and “tweets”. It’s been a relatively known fact – it’s just that people subjected it to speculation and dismissed by theories. But when credible numbers enter a conversation, all doubts might as well be put to rest once and for all. Custora recently released a report coming off a study among US companies across 14 various industries. Their data is based on a total of 72 million clients who interacted with 86 companies from 2009 to 2013. A central tool that they used in the study was a standard measure called Customer Lifetime Value or CLV, which pertains to the “dollar value” of a company’s relationship with a customer. Here are some of the notable findings of their study:

Basic B2B Telemarketing Tip of the Day: Make Your Offer Irresistible In this time of unlimited digital resources, a budding telemarketer would not have any problems with gathering information and advice on how to become proficient in his or her field. Experts here and there provide what things there are to know to be successful. But there are also things that even books cannot teach. They’re more like significant tidbits of wisdom that only experience and credibility can bring about. Some say that B2B telemarketing is all about the sales pitch. That’s only half true. 1. 2. 3. 4.

Newsflash! The Word “Marketing” Is In “Content Marketing” When content marketing campaigns fail, the culprit always seems to be the same thing every time: “It’s because the content wasn’t great.” While that may be true, in most cases there’s actually a different reason, one that’s usually just under our noses, but significantly more impactful. The fact to the matter is: your content needs to be promoted; hence, the word “marketing” in content marketing. If you think about it, promoting your content is actually more important than the content itself. You need to devise ways for your blog to gain publicity, otherwise there’s no point in creating content. Join a community. Singapore Telemarketing Services: Why It Is Also Important For Commercial Cleaning Providers To Outsource Telemarketing Services “A house is not a home without a beautiful garden. But, a house is not even anything if it is dirty.” It doesn't really matter how progressive a company is. It doesn't really matter if it has earned bigger and higher sales profits every year. It doesn't even matter if that company is housed in a very beautiful building and it doesn't even matter if it has all the best facilities and the best software and IT solutions. With the help of a telemarketing company, they can contact and arrange face-to-face appointments that can be successfully done by highly trained telemarketers. What these telemarketing companies will do is to provide first-rate telemarketing and lead generation services for commercial cleaning firms. It would really be nice to know that a successful company in any industry has not only attained their financial goals but they have also taken the time to clean their surroundings which make dealing with them more convenient, easier and, of course, healthier.

3 Email Tips for the Struggling B2B Lead Generation Marketer Not all marketers are successful at using email for lead generation. While many books, articles, and blog posts have been written on how to effectively use this strategy to achieve marketing goals, little attention has been paid to the importance of being better at receiving and processing email. Here are some tips to help you process email more competently, save precious marketing time, and lower the office hassle: 1. Don’t let email be in command of you The inherent instant gratification of clearing your inbox provides a brief feeling of accomplishment, but it’s really not productive. When you first open your inbox in the morning, star/flag emails that must be dealt with today, but make sure to focus on your top priorities first before diving into your inbox. Dedicate 30-minute blocks every two hours to staying on top of email. 2. When you do make it to your Inbox, it’s key to remember that not all emails are created equal. In reality, not all emails are created equal. 3.

A Lesson From Warren Buffett For Telemarketing In Singapore Lead generation is serious business in Singapore. After all, how are you supposed to continue selling if you do not have any customers, right? For this to be successful, you need to hire the right people for the job of generating B2B leads. While there are a lot of qualities that you need to look for, perhaps the words of billionaire Warren Buffett can help you: “Somebody once said that in looking for people to hire, you look for three qualities: integrity, intelligence, and energy. Yes, integrity means a lot. Buffett understood the value of integrity.

What Will Social Media Marketing Be Like in 2014? Looking back in 2013, you would notice that most of the success stories in small or large scale businesses have a little bit of the ‘social media element’ in it. Although its marketing and sales capabilities have really never been officially stamped with approval or accuracy, nobody questions the power of social media in the business world. Viral videos on YouTube, stories on Facebook, contests on Instagram and polls on Twitter – these are the pillars of social media marketing in the past 3-5 years. But what’s in store for the coming 2014? Rick Mulready, an LA-based social media blogger, consultant, speaker and host of the Inside Social Media podcast, shared his bold predictions in his post in Entrepreneur.com. Here is how he foresees the coming year in social media: 1. 2. 3. 4. 5.

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