Telesales and Telemarketing: Essentially Same, Technically DifferentB2B Lead Generation, Appointment Setting, Telemarketing Telesales and telemarketing are both products of marketing innovation that are designed to increase company profit using modern forms of channels – telephone, email, social media, etc. Both schemes are often used interchangeably because they share common marketing contexts, nevertheless to distinguish the difference between the two is important. Though both may have a thin line between each other as they have one general aim, that is lead generation, telemarketing carries a more comprehensive and broader function. The main functions of telemarketing are product awareness and lead generation. Set appointmentsPromote eventsGenerate marketing leadsMarket researchPoll and surveyCollect feedbacksRetain customers These functions compose the survival kit that will aid every company in lead generation for marketing successes. Telesales however, is more focused on a single subject. Telemarketing – lead generationTelesales – lead conversion (into sales)
Qualities To Look For In An Events Telemarketing Partner In AustraliaB2B Lead Generation, Appointment Setting, Telemarketing One of the most indispensable methods of marketing for companies in Australia would be organizing public events. These are special occasions where businesses get to interact with people outside their company, even outside their own industries. For a purely networking perspective, this is a very good way to attract more B2B leads. Of course, since we are talking about public events, like a forum or a business fair, you need to invite other companies, right? You need to make sure that the intended visitors actually get your invite, or are persuaded to attend. This calls for some events telemarketing campaign to be organized. If you choose the right partner, then they can get you the results you sorely want. Take note of the following: 1. 2. 3. 4. 5. To be honest, if you can find a marketing company who possesses these five traits, then you should grab them.
Choosing Constructive KPIs: The Ultimate B2B Marketing Criteria One of the many things modern business owners can be thankful of is accessibility to data. Countless analytics tools – both paid and free – are readily available for marketers who wish to determine the success of their businesses. In the old days, managers and executives needed to scrimmage against piles of papers and charts to organize their business numbers. However, there is a disadvantage with this easy access to software tools. “This is where Key Performance Indicators (KPI) come in,” says Andrew Rogers, President and COO at Business.com. “Data, and its proper use, is the single biggest arbiter between business success and failure. Below is a mini-guideline, proposed by Rogers, in considering which KPIs to be used in your business. From Business.com: 1) What qualifies for KPI status? It must be quantifiable: Often, companies will establish KPIs that they cannot accurately measure. 2) How many KPIs are appropriate? The fewer the better.
Why talking on the phone is better than sending an email The conveniences offered by the internet are boundless. Email has become the main channel for B2B marketing, allowing lead generation campaigns to engage prospects across different locations. We can always vouch on the internet for having the ability to get people closer together in spite of geography. But the question remains: Is direct mail really that effective? For modern marketers, emails may seem like the way to go to expose your product to existing and potential customers. When in doubt, trust that the traditional practice of telemarketing can be effective in getting higher conversion rates. Here are three reasons why picking up the phone is better than sending direct mail: Humanistic. Higher Response Rate. More Direct. It would seem wise to engage your prospects by phone rather than e-mail. Source: Phone vs.
6 Tips for a More Effective Remarketing Strategy When marketers take into account the potential of previous leads that didn’t end up converted, chances become doubled. Since these leads already underwent the initial phases of your sales funnel (first contact, introduction of product or service, exchange of information), they are more easily guided into (re)considering the transaction. After all, it’s always sweeter the second time around, so they say. Rekindling these “relationships” with warm leads also send a message to the industry that your business makes necessary efforts to connect with its target market and beyond. To answer that, here is an excerpt from a post at OnlineMarketingInsitute.org: Set clear objectives.
Online Marketing Lessons from that Famous Ellen DeGeneres Oscars SelfieB2B Lead Generation, Appointment Setting, Telemarketing More than 3 million retweets and counting. Staged or not, marketers can definitely learn from that historical Oscar moment when Ellen DeGeneres, host of the recently concluded Oscars ceremony, took a group Selfie that included Hollywood elites the likes of Meryl Streep, Julia Roberts, Brad Pitt, Angelina Jolie, Kevin Spacey and more. Despite Samsung’s persistent denial that it was a stunt, people couldn’t help but be amazed by the ingenuity. Not only that it has broken the Twitter record previously held by Obama during his last electoral win, and not only that it has made the Oscars event more enjoyable, but it also flamboyantly showcased a big shiny Samsung phone in front of everyone’s eyes – that’s 43 million people watching at home, and that’s just in the US. What made the publicity work like a charm? It was “spontaneously” real Ellen supposedly “came up” with an idea to tweet a selfie out of nowhere. It called for a challenge to achieve something It was star-studded
Pay-Per-Click Marketing for Small Budgets: Will it work? The common thinking is that you need a considerably large budget to run a pay-per-click campaign. This is logical, since PPC campaigns are generally tricky to manage; even seasoned online marketers would sometimes struggle in controlling expenses and brainstorming on productive keywords. But apparently, getting into PPC even with a measly budget is not really a crazy idea, at least according to Brent Frei, co-founder and executive chairman of Bellevue, Wash.-based Smartsheet.com. Consider these 5 insights on how to make this happen 1. 2. 3. 4. 5. Read the full post at The Need For SMART Data Cleansing Services In AustraliaB2B Lead Generation, Appointment Setting, Telemarketing When it comes to B2B telemarketing campaigns in Australia, you should always be sure that the calling list that you are using is credible and accurate. Too often, telemarketers have a hard time in their campaigns due to inaccurate data found in their lists of B2B leads prospects. This calls for proper data cleansing of your customer list. But, more often than not, your marketing team would not be able to do that. They simply have too many things on their plate that needed to be done. For this reason, you need to go for professional data cleansing and verification services. Security – if you are giving a list of sales leads prospects you wanted cleaned, then you should choose a company who can assure you that the data you share would be kept safe and secure in their own operating floor. Being SMART in choosing your data cleansing services in Australia is very important in your B2B lead generation or telemarketing efforts.
Inside Outbound Marketing: Tips to a Successful B2B Marketing Campaign Given that there is a constant need for attention among B2B businesses, the advantages of outbound marketing techniques are still relevant. This is not to say that inbound marketing has lost its appeal, but there is enough reason to believe that traditional marketing is still as vibrant as when it was first practiced. One of these reasons can be attributed to active demographics that still use radio and television, and are particularly used to telemarketing. Especially when you pursue an extensive lead generation campaign, outbound marketing is still effective hand in hand with online marketing. In this case, we are bound to know more about what else outbound marketing has in store. For the meantime, marketers must know about the ways to make outbound marketing succeed where inbound marketing couldn’t. Social research. Personalized deliveries. Creative branding. Manage your resources.
The Basic Telemarketing Equation: Qualified Calling List = Qualified Prospects The ‘profiting’ part of the lead generation and appointment setting scenario only starts when you and a prospect close the deal. But until that point, these ‘prospects’ are mere targets. You basically don’t know 100% what the outcome will be. In essence, that’s what you call a leap of faith. But you need to rely on chance – you can improve your probability of a sale if you start polishing from the beginning of the process. You start with the calling list. The list is the raw ingredient. The point is, plenty of time and effort could be saved if a list is already optimized to include only those which are relevant and qualified. How do you optimize a calling list? It would certainly involve an elaborate and time-consuming process to sanitize a list, especially if it’s a huge one involving several industries. The functionality to categorize prospect information based on history and relevance is very important in any pipeline infrastructure.
This 2014, Master the Art of Link Building with a 5-Step Strategy When it comes right down to it, link building works in the very essence of marketing itself; not only is link building an incredible way to acquire visibility of your website on authoritative, relevant websites, but it also adds cement in the foundation built upon the relationship that exists between businesses online. That makes link building an essential cog in the business marketing machine, and in the coming year, you as a marketer must go back to their roots and master the of going about building great links to your website. Consider this 5-step strategy proposed by Alison Groves of Raven Internet Marketing Tools: Step 1: Research What kind of websites do you want to discover? To make sure they’re high quality, look for sites that are: Highly authoritativeSeen as trustworthySites you want to be associated withPopular with competitors Step 2: Outreach Use your research to cultivate a list of high quality websites with whom to start building relationships. Step 3: Organize Step 4: Follow up
SEO Tip of the Day: 4 Steps to High SERP RanksB2B Lead Generation, Appointment Setting, Telemarketing Every SEO marketer aims for high search engine results page rankings. Let’s face it: people who search on Google everyday don’t really go as far as the 4th or 5th results page – unless they’re desperate. If your content ends up somewhere in that district, it might as well be non-existent. That being said, a lot of people also make money out of “helping” businesses achieve that ultimate objective. What is it that they know about SEO that regular marketers don’t? Well, it all comes down to best practices. Jon Rognerud, a recognized authority on SEO with more than 20 years creating and managing marketing projects from small to large companies, including positions at online giant Yahoo! Here are his recommendations: Step 1: Target Market Business Analysis Website analysis. Step 2: Keyword Research and Development Keyword analysis. Step 3: Content Optimization and Submission Create page titles. Step 4: Continuous Testing and Measuring Test and measure.
2014: The Top 5 SEO and Online Marketing TrendsB2B Lead Generation, Appointment Setting, Telemarketing With everything that has happened in 2013, we can pretty much tell what to expect in the coming new year, especially in the realm of SEO and online marketing. Identifying these trends is important for a business so that it could prepare itself for possible adjustments and be in the know on what will drive success as a new chapter unfolds. In an article contributed to Forbes.com, Cheryl Conner, a business communication author and speaker from Salt lake City, shares her foresight on what 5 things will dictate the online marketing world in 2014: 1. The ever-changing Google Since February 2011, Google has released 25 updates that affect its website content quality algorithm known as Panda. 2. In June 2013, Neilson reported that of mobile phone users in the U.S. 61% of them now use smart phones. 3. 20% of searches on Google are related to location. 4. 5. At 27,223,000 unique U.S. visitors in 2011, Pinterest has experienced exponential growth.
Using Mentoring For Your B2B Telemarketing ServicesB2B Lead Generation, Appointment Setting, Telemarketing It is good to have mentors. You just cannot underestimate the knowledge and experience that mentors can share with you. This is especially true if you are in the B2B telemarketing services. This so happens to be a business that, although many are saying is fast disappearing, is still getting a lot of positive reviews from the companies that use them. In the search of qualified B2B leads, this is said to be the best. First of all, you have to set clear expectations. Second, have mutual respect and understanding of each other. Third, have some sort of reciprocity in place. Lastly, you and your prospects must have shared values. Having a mentor can be a great help for your B2B telemarketing services in Australia.