Web Marketing 101: Using Design to Connect With Your Audience Marketers may not directly correlate excellent web design with conversion rates, but it doesn’t take a business analyst to conclude that when people find a website pleasant to use, the chances of acquiring a lead becomes greater. But more often than not, our definition of “good” web design is limited to aesthetics. We think that as long as a website is nice to look at, all is well. In Case You Missed It: Google Chairman Says “Mobile Has Won” Google Executive Chairman Eric Schmidt was recently asked for his predictions for 2014 in an interview with Bloomberg. As the leader of most influential web giant, he surely has the credible foresight, and one of those declarations is that “Mobile has won”. What does that mean? Well, it only adds to the validity of the claim that mobile purchase and usage has already surpassed that of consumer personal computers.
Newsflash! The Word “Marketing” Is In “Content Marketing” When content marketing campaigns fail, the culprit always seems to be the same thing every time: “It’s because the content wasn’t great.” While that may be true, in most cases there’s actually a different reason, one that’s usually just under our noses, but significantly more impactful. The fact to the matter is: your content needs to be promoted; hence, the word “marketing” in content marketing. If you think about it, promoting your content is actually more important than the content itself. The Basic Telemarketing Equation: Qualified Calling List = Qualified Prospects The ‘profiting’ part of the lead generation and appointment setting scenario only starts when you and a prospect close the deal. But until that point, these ‘prospects’ are mere targets. You basically don’t know 100% what the outcome will be.
Drive for Sales: B2B Telemarketing Tips That Help Close the Deal The usual pieces of advice such as “make your call more personal” and “listen actively” sometimes don’t count. No matter how telemarketers do it, circumstance often demand for a higher level of strategy to be able to convert prospect into a lead and eventually close the deal over the phone. One of the obstacles of B2B telemarketing is how to effectively convince people that there’s an opportunity and that the prospect needs what you’re offering for them to eventually commit to a scheduled phone call, a face-to-face appointment or even a newsletter subscription. To achieve this, telemarketers need the right skills and the ability to do the following: Confidence over the phoneGood communication skills and minimal fillers such as “uhm” and “ah”Become more conversational and not rehearsedHandle objections properlyProbe and know what questions to ask to identify if there’s a needEmpathize with the prospectBe optimistic Related: Teach Sales Reps to Sound More Natural Over the Phone
Client Profiling Services Selling to people you don’t know is like shooting in the dark. While a few pitches actually hit the target, most are not even near-misses. Client profiling can quickly solve this problem. IT Products and Services Lead Generation Appointment Setting When it comes to building relationships with major players in Singapore’s flourishing IT industry, it’s important to stay abreast of current CRM tactics. At Callbox, we take marketing a step further using top-of-the-line business applications and the required expertise to boot. We are proud to have, in our roster of clients, manufacturers, resellers, and licensed specialists of some of the biggest names in IT including SAGE, Microsoft, SAP and Oracle. This 2014, Master the Art of Link Building with a 5-Step Strategy When it comes right down to it, link building works in the very essence of marketing itself; not only is link building an incredible way to acquire visibility of your website on authoritative, relevant websites, but it also adds cement in the foundation built upon the relationship that exists between businesses online. That makes link building an essential cog in the business marketing machine, and in the coming year, you as a marketer must go back to their roots and master the of going about building great links to your website. Consider this 5-step strategy proposed by Alison Groves of Raven Internet Marketing Tools:
B2B Lead Generation Singapore: Is Your Company’s Facebook Page Dying of Loneliness? Maybe These Can Help There can only be two possible explanations why your Facebook page is not on the social media map: one, the last time you updated it was before Obama became President; or two, you DO update it regularly, but only with pointless, sometimes ridiculous posts that couldn’t attract even the most bored soul on Earth. You might have noticed that in both cases, it’s your fault.
IT Products and Services Lead Generation Appointment SettingB2B Lead Generation Company in Malaysia It takes an exceptional set of skills and unparalleled experience to stand alongside and represent major players in the information technology industry. Callbox has both. We are proud to have, in our roster of clients, manufacturers, resellers, and licensed specialists of some of the biggest names in IT including SAGE, Microsoft, SAP and Oracle. Our industry-specific expertise allows us to provide solid IT telemarketing and lead generation solutions for providers of information technology products and services through our IT lead generation and appointment setting services. We target prominent decision makers from top IT solutions providers including IT Managers, Chief Information Officers, IT Directors, Chief Technology Officers, Senior VPs for Information Systems, and other top executives.
I.T. Solutions for Shipping Business: How Liner Agency Software Helps in Reducing Greenhouse Gas Emission About 5% of the world’s greenhouse gas (GHG) emissions come from merchant vessels. As the volume of maritime trade continues to grow rapidly each year, this figure is expected to rise in the following years. It is not surprising therefore that the shipping industry is under a lot of pressure from governments and environmental groups to take steps to reduce carbon dioxide emission from their ports and vessels.
Promoting your SEO Content? Here are 4 Things to Consider If you’re an SEO marketer, you’re more than likely inclined to give your content an extra push. You probably don’t want to settle with using great content that can be used for natural link-building. If B2B lead generation is in your blood, you would want to broaden your horizons a bit more. To do that, you need to promote your content more effectively. Is it time for your Marketing strategy to “check-in” on Foursquare? Here’s a great story: On October 22, 2010, when astronaut Douglas Wheelock arrived at the International Space Station 230 miles outside of Earth, he made history. No, he didn’t take pictures of aliens, nor did he stop an asteroid from hitting our planet. So what did he do?