Liner Shipping Business Solutions – Softship AG 4 Key Points in Increasing B2B Sales Conversions | Sometimes marketers would get to thinking that a prospect’s decision to perform an action – say, make a purchase or subscribe to a newsletter – solely depends on that person. The notion is that marketers could only go as far as presenting options and information to prospects, and the rest is up to them. On the contrary, there are things B2B marketers could do to help increase their chances in converting ordinary prospects into sales leads. The very core of lead generation is in the ability to persuade people to commit to something, and this mission entails deep understanding and methodical approaches. Vann Morris, Director of Buying Behavior Studies with MLT Creative, shares a post at mltcreative.com on what 4 controlled steps marketers need to take in order to boost B2B sales conversions. Step 1: B2B Buyer Persona Sure we all want a free iPad, but that may not be the thing that will persuade your prospects to convert to a lead on your website. Step 2: Use That Info Immediately
Newsflash! The Word “Marketing” Is In “Content Marketing” When content marketing campaigns fail, the culprit always seems to be the same thing every time: “It’s because the content wasn’t great.” While that may be true, in most cases there’s actually a different reason, one that’s usually just under our noses, but significantly more impactful. The fact to the matter is: your content needs to be promoted; hence, the word “marketing” in content marketing. If you think about it, promoting your content is actually more important than the content itself. You need to devise ways for your blog to gain publicity, otherwise there’s no point in creating content. Join a community. B2B Lead Generation: This Year, Content Curation Will Get A Boost | Is content curation becoming more effective the creation? Well it must have done something right, because according to a recent survey, content marketers are leaning towards more curation and less creation this year. According to eMarketer.com: “Research by content curation software firm Curata found 59% of US marketing professionals would be spending more on content marketing in 2014 than they had in the past. In addition, 39% wanted to increase investments on curated marketing.” Curation is gaining momentum Right now, online marketers are still creating more content than curating, but as far as lead generation goes, readers are more seemingly attracted with content from other ‘credible’ sources. This is a graph representing the findings of the Curata study: We can see that marketers desire for slightly more curated content generation in 2014, while at the same time taking down a notch for creation of original content. Is it a major change of framework?
IT Products and Services Lead Generation Appointment Setting When it comes to building relationships with major players in Singapore’s flourishing IT industry, it’s important to stay abreast of current CRM tactics. At Callbox, we take marketing a step further using top-of-the-line business applications and the required expertise to boot. We are proud to have, in our roster of clients, manufacturers, resellers, and licensed specialists of some of the biggest names in IT including SAGE, Microsoft, SAP and Oracle. Our industry-specific expertise allows us to provide solid IT telemarketing and lead generation solutions for providers of information technology products and services through our IT lead generation and appointment setting services. We target prominent decision makers from top IT solutions providers including:
Increase your Google Search Rankings: 5 Expert SEO Tips | Online visibility is a powerful asset that a business could possess. It opens up endless possibilities for prospects to stumble upon a company that could solve their problems and provide their needs. Unfortunately, Google exists to make sure that every business would have a fair share of searchability and advertising reach. Lead generation through search engine optimization may sound like a techie’s dream job, but even small businesses with just enough resources can tap this channel to increase their sales opportunities. All they need to do is to listen to experts. On that note, featured below is an excerpt from an article by Brandon Gaille, CEO of the internet marketing company ByReputation.com, which specializes in SEO, social media, reputation management, video production, and web design. From BrandonGaille.com: 5 SEO Tips 1. 2. 3. It is also good if SEO will always use keyword variations, but be careful, overused keywords are not attractive to use in a website. 4. 5.
I.T. Solutions for Shipping Business: How Liner Agency Software Helps in Reducing Greenhouse Gas Emission About 5% of the world’s greenhouse gas (GHG) emissions come from merchant vessels. As the volume of maritime trade continues to grow rapidly each year, this figure is expected to rise in the following years. It is not surprising therefore that the shipping industry is under a lot of pressure from governments and environmental groups to take steps to reduce carbon dioxide emission from their ports and vessels. Efficiency in shipping can be achieved in many ways. So, what is the role of shipping company software in carbon dioxide emission reduction? As it appears, the above-mentioned measures are mainly technical and operational in nature – not directly related to shipping software. For example, in managing vessel speed, vessel operators must take into account several factors including load, voyage distance, arrival schedule, and external factors such as weather and sea conditions.
Basic B2B Telemarketing Tip of the Day: Make Your Offer Irresistible | In this time of unlimited digital resources, a budding telemarketer would not have any problems with gathering information and advice on how to become proficient in his or her field. Experts here and there provide what things there are to know to be successful. But there are also things that even books cannot teach. They’re more like significant tidbits of wisdom that only experience and credibility can bring about. Some say that B2B telemarketing is all about the sales pitch. That’s only half true. 1. 2. 3. 4. I.T. Solutions for Shipping Business: A Caveat on Implementing Shipping Software Solutions As marine shipping requirement change, shipping companies are always on the lookout for best possible maritime logistics solutions. When marine software solutions were introduced to the maritime supply chain industry, shipping became a lot different for ship owners, operators, and logistics service providers. Since then, most processes involved in liner shipping have been automated, leaving only a few areas of business untouched, particularly those which required manual operation. Yet, it is no surprise that nowadays many logistics programs are powered entirely by integrated shipping software. As it appears, full automation of the shipping process seems to be the ultimate goal of every shipping company. Or it may not be. Additionally, there have been significant efforts by these companies to create something resembling an end-to-end or all-in-one solutions capable of managing all aspects of shipping process which includes: · Data Encoding · Documentation / Inventory · Load Management
Think Big: 5 Marketing Strategies for Small Businesses | Every successful company out there started out as a skimpy little business startup. Small businesses need not be insecure about being small – in fact, a marketing team composed of a few people is inclined to become more aggressive, skilled and creative because of the mentality that says “we need to work harder because we’re small.” And everybody knows hard work pays off quite well in the end. Be that as it may, small marketing teams need a strategy for them to work their way into the big leagues. This 5-point strategy proposed by Veronica Holmes, Senior Business Consultant for Marketo Australia, is worth a serious consideration. From Marketo.com: 1. If you can’t afford to hire new people, you need to maximize the talent you have. 2. Used correctly and by skilled staff, marketing automation platforms can be a great leveler. How can you do this? 3. As a small team, it’s all too easy to stumble from one project to the next, never taking the time to evaluate success or failure. 4. 5.
Let Your Instincts Help In Generating Sales Leads In Singapore When it comes to generating sales leads in Singapore, we are often interested in the numbers, the statistics, of your business prospects. You want to be successful in your B2B lead generation campaign, so you need the facts clear, no doubts or misgivings. However, even the smartest or the most accurate data may not be a good measure for profits. Sometimes, the best business solutions come from what your instincts are telling you. In that case, you must nurture your instincts well. Heed your interests – your instincts are hard-wired to what interests you. As marketers in Singapore, you should also count on your instincts to tell you what to do.
Software Products Lead Generation - Callbox The software buying process has a minimum of six stages. Generating leads for software products requires a profound understanding of the software buying process. When the goal is to generate software leads, sales professionals know to choose Callbox to speed up lead generation. We set appointments with top corporate decision makers including Chief Executive Officers, IT Managers, Chief Financial Officers, and Controllers. We generate software sales leads and set appointments for companies providing mid-level and enterprise level software solutions including: Accounting and Financial SoftwareERP SoftwareBusiness Intelligence SoftwareCRM SoftwareWorkforce Management SoftwareHR and Payroll SoftwareContent and Document Management SoftwareIndustry-specific Applications Dial 888.810.7464 to speak with a Callbox representative.
Handle Price Objections The Telemarketing Way When doing a B2B lead generation campaign, it is always part of your job to deal with the objections. Still, this is just part of the norm. You cannot just sell your products to potential sales leads that easily. Most will probably object to the price. When that happens, it is your job to silence the opposition (figuratively). Now, if this is your first time to start such a campaign, it is always good sense to study the ways on handling price objections. Being PreemptiveAnticipating what your prospect might say as an objection to your price will allow you to state the benefits of your offer. There are so many ways to deal with price objections in your B2B lead generation campaigns.