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Waging the battle: Marketing Lessons from Sun Tzu’s The Art of War

Waging the battle: Marketing Lessons from Sun Tzu’s The Art of War
It’s no longer a novelty to compare warfare to the business world. Both undertakings deal with strategic planning, predicting behavior, self-improvement and engaging with competition. And when you talk about warfare, it is almost impossible not to mention The Art of War. Written by a high-ranking Chinese military officer named Sun-Tzu more than 2,500 years ago, the book is devoted on military tactics and ideologies, and has been one of the most respected doctrines that have influenced both Eastern and Western warfare culture. It has been translated into multiple languages and considered a “universal” source of wisdom. Marketing, just like warfare, is an art bound by principles: “Ponder and deliberate before you make a move.” “If ignorant both of your enemy and yourself, you are certain to be in peril.” “Opportunities multiply as they are seized.” “In war, numbers alone confer no advantage.” “In the midst of chaos, there is also an opportunity.” “Never venture, never win!”

http://www.callbox.com.sg/marketing-2/waging-the-battle-marketing-lessons-from-sun-tzus-the-art-of-war/

Related:  B2B Marketing | Telemarketing

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