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Waging the battle: Marketing Lessons from Sun Tzu’s The Art of War

Waging the battle: Marketing Lessons from Sun Tzu’s The Art of War
It’s no longer a novelty to compare warfare to the business world. Both undertakings deal with strategic planning, predicting behavior, self-improvement and engaging with competition. And when you talk about warfare, it is almost impossible not to mention The Art of War. Written by a high-ranking Chinese military officer named Sun-Tzu more than 2,500 years ago, the book is devoted on military tactics and ideologies, and has been one of the most respected doctrines that have influenced both Eastern and Western warfare culture. It has been translated into multiple languages and considered a “universal” source of wisdom. Marketing, just like warfare, is an art bound by principles: “Ponder and deliberate before you make a move.” “If ignorant both of your enemy and yourself, you are certain to be in peril.” “Opportunities multiply as they are seized.” “In war, numbers alone confer no advantage.” “In the midst of chaos, there is also an opportunity.” “Never venture, never win!”

Related:  B2B Marketing | Telemarketing

Pay-per-Appointment Telemarketing: 4 things to reflect upon One of the most likely reasons why companies support the pay-per-appointment model of B2B telemarketing is that it’s a financially low-risk option, since they only pay for scheduled appointments set for them. They can clearly see where their money goes to, and so for them it is far more cost-effective compared to traditional packages. The standing question, though, is whether or not this kind of transaction can produce the same quality of appointments, the same approach towards telemarketing, the same follow-up mechanism, and the same impression from prospects. You see, pay-per-appointment contracts aren’t exactly what B2B telemarketing agencies shoot for, as they would rather a conventional-type model.

Finding Qualified Leads and Appointments Options Frustrated with the leads you’re getting? A lot of companies are faced with the challenge of finding qualified prospects for their businesses. Perhaps, looking for additional business lists, extracting, calling and nurturing leads can take up a lot of your time. This is a very draining task and at the end of the day, you may never have enough strength to close another deal. Believe me you are not the only sales person who has experienced this kind of scenario.

What Is The Best Way To Get The Attention Of Your Malaysian Prospects? Getting anyone to buy anything requires a single important factor: “desire”. But before you get to desire, you have to overcome the greatest hurdle of this age: getting the attention of your prospects. Why is this a hurdle? Handle Price Objections The Telemarketing Way When doing a B2B lead generation campaign, it is always part of your job to deal with the objections. Still, this is just part of the norm. You cannot just sell your products to potential sales leads that easily. Most will probably object to the price. When that happens, it is your job to silence the opposition (figuratively). In the world of Software Marketing, Value is key On the surface level, you would think that in selling software solutions to a company, the most important aspects would be the features of the product – and you’d be wrong. What goes into a software solution are just details of how things work and how awesomely they were made. The most important aspect is the value of what you’re selling.

Catching the Business Fire: Marketing Lessons from ‘The Hunger Games' Behind the frenzy that surrounds Suzanne Collins’s Hunger Games trilogy and its film adaptations, there are valuable annotations about life and its complications, particularly in the world of business marketing. Yes, the context may deal with the exploits of a teenage warrior, budding love triangles and a post-apocalyptic ‘Big Brother’ government but it can also teach us a thing or two about the things that people are attracted to – which is the very essence of lead generation marketing. A powerful, engaging story always prevails. The protagonist, Katniss Everdeen, is submerged within a premise that tests her skill and will to survive, but audiences (both within and outside the story) are captivated by elements that heighten emotions: her battle with a government-mandated contest, her struggles within the confines of social segregation, and the different trials against her unbending faith. Identify, focus on, and maximize your strengths.

Be An Authority For Your B2B Lead Generation Campaign When it comes to marketing, to whom do a majority of business prospects go to the most for their burning industry questions? To an authority figure, of course. And what if this authority figure is selling something that these prospects? Advertising Services While parameters for qualified advertising sales leads are not always the same with every advertising company, we are always able to find a fitting solution for each of our clients. We promote your advertising services to high profile decision makers such as Sales Managers, Chief Marketing Officers, Sales and Marketing Directors and VPs, CEOs, and Presidents of various corporations, non-profit organizations, and government agencies. Our solutions are designed to reach the following target clients: Fortune 100, 500 and 1000 companiesRetail businesses with multiple locationsService businessesAutomotive businessesAdvertising agenciesSign makersHealthcare companiesCompanies that frequently advertise in catalogs or magazines Our telemarketing lead generation services provide leverage to online/offline advertising campaigns including: Display AdvertisingDirect Mail AdvertisingPrint AdvertisingSales PromotionMedia Planning and BuyingInteractive AdvertisingEvent Creation / Event Marketing

Callbox is No. 1 at 2012 Sales Lead Generation Service Comparisons at TopTen REVIEWS™ Take a closer look at the review here. Callbox Sales and Marketing Solutions took the top spot in the 2012 Sales Lead Generation Service Comparisons conducted by TopTen REVIEWS (TTR). Callbox ranked 1st, with an overall lead generation quality score of 9.98 out of 10. The companies were reviewed and ranked using a 10-point scoring system based on four categories/service features: Lead Generation, Tracking, Reporting, and Help & Support. Callbox scored 10/10 on the first three categories and 9.8/10 on Help and Support due to absence of a FAQ page at the time the review was conducted. The reviewers however praised the company’s online chat support and its excellent response times to email questions.

The 4-Step Approach to Effective B2B Lead Generation Too many stuff are going on in the realm of B2B lead generation that at times marketers have got to stop for a while and look at the basics. Letting yourself get caught up with emerging and short-term activities could make you lose sight of what you’re really aiming for. It’s not a sin to develop extraneous goals here and there, especially if they contribute to your overall mission, but working in a cluttered setup without a straight-arrowed path to an objective is unhealthy – both to you as a marketer and your campaign in general. What you need is a guide; an outline of the essentials for you to achieve exactly what you need to achieve. In B2B lead generation, it’s all about raking in quality prospects that have the highest potential to buy. And here are the 4 things you really only need to do:

What Can ‘Family Guy’ Teach Us about B2B Lead Generation? Popular Today in Business: All Popular Articles Cartoon series fans have had a love-hate relationship with ‘Family Guy’, the brainchild of voice actor, writer and producer Seth MacFarlane. Although the show has built a large fan base, not a lot of people know about its tumultuous past, being resurrected not once, but twice. Stop Selling If You Want To Generate More Sales Leads When you meet up with potential sales leads, especially those who have expressed interest in what you offer, do you immediately go for the qualifying (or selling) part of your lead generation process? You assume that you already know what the client wants in the initial telemarketing call, which is a big mistake on your part. Until you have a really in-depth discussion with them about their business and what they need, then you are not yet in the position to sell.

What Will SMBs Focus on in 2014? Greater Online Presence We’ve all heard about the brouhaha about how mobile usage will take over desktop particularly starting in 2014. That’s why businesses have started giving more focus on making their strategies compatible to mobile devices. But that’s only for huge businesses. Small and medium-sized businesses apparently are rather behind their larger counterparts when it comes to going mobile.