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Drive for Sales: B2B Telemarketing Tips That Help Close the Deal |
The usual pieces of advice such as “make your call more personal” and “listen actively” sometimes don’t count. No matter how telemarketers do it, circumstance often demand for a higher level of strategy to be able to convert prospect into a lead and eventually close the deal over the phone. One of the obstacles of B2B telemarketing is how to effectively convince people that there’s an opportunity and that the prospect needs what you’re offering for them to eventually commit to a scheduled phone call, a face-to-face appointment or even a newsletter subscription. To achieve this, telemarketers need the right skills and the ability to do the following: Confidence over the phoneGood communication skills and minimal fillers such as “uhm” and “ah”Become more conversational and not rehearsedHandle objections properlyProbe and know what questions to ask to identify if there’s a needEmpathize with the prospectBe optimistic Related: Teach Sales Reps to Sound More Natural Over the Phone
Los 10 mejores blogs de Marketing Digital 2014
Mar Pardo Nuestros alumnos siempre nos están preguntando qué blogs o influencers deben seguir para estar actualizados en los diferentes campos del marketing digital. Pues bien, hoy en el Instituto Internacional de Marketing hemos hecho una selección de los mejores blogs Marketing digital 2014 que aquí os dejamos: 1. Blog de Natzir Turrado Natzir nos da píldoras que no tienen precio sobre las tendencias más punteras en CRO, Análitica web y SEO. 2. Blog socialancer Un blog de referencia para aquellos que quieran estar al día de técnicas de Inbound Marketing, comenzando por Social Media, técnicas de análisis de redes sociales y análisis estrategias de contenidos. 3. Blog de Victor Martín Víctor Martín además de un gran comunicador nos presenta siempre nuevos puntos de vista interesantes con entrevistas en formato audio a expertos de diferentes áreas. 4. Blog marketing de guerrilla Todo un clásico en lo que a blogs de marketing digital se refiere. 5. 6. 7. 8. 9. 10.
Giant Software Solutions Provider Improves Lead Capture and Conversion with Callbox |
The Client The Client is a world-leading provider of 3D and Product Lifecycle Management (PLM) software solutions with more than 130,000 customers in 80 countries. It offers a wide range of 3D virtual solutions enabling businesses of every size to digitize innovative ideas and enjoy lifelike experiences with future products and environments. The global company has offices in the USA, Europe, the Middle East, Africa, and Asia-Pacific, with partners from leading industries and sectors including Aerospace and Defense, Automotive and Transportation, Construction, Agriculture, Education, Healthcare, and others. The Challenge Prior to engaging Callbox, the Client hired a prominent direct marketing solutions provider to handle its lead generation program. The Client’s main objectives were: The client judged Callbox’s strategies to be more cost-effective and efficient and signed up for a three-month pilot project. The Callbox Solution The Results Warm Leads: 1, 404 (87%)Cold Leads: 219 (13%)
Las marcas ahorran más dinero con el marketing online
El presupuesto destinado a marketing online va ganando tajada respecto a los medios tradicionales. Recientemente Econsultancy pronosticaba en su estudio que el 39% de las empresas que tomaron parte tenía previsto aumentar su partida destinada al marketing digital, a costa del resto de canales; ahora los datos de Gartner consolidan esta tendencia. Una tendencia que confirma el nuevo informe de Gartner, donde afirma que las empresas incluso están reduciendo gastos gracias a sus campañas online, lo que les permite destinar más recursos al resto de plataformas. El estudio refleja que el 41% de las empresas están ahorrando dinero con sus acciones de marketing online, lo que les anima a seguir invirtiendo en este medio. Además, un 28% indica que ha reducido su inversión en marketing convencional para dedicar más al medio online. El marketing de contenidos destaca por ser el área de marketing online con mayor número de adeptos.
Email Marketing Campaign
For a good reason, Singaporeans always maintain a frank attitude towards business. Rather than beating around the bush, they prefer knowing to what family of shrubs it belongs and whether it’s suited for a stew. It’s not that being straightforward is a common trait among the Lion City’s people. Email marketing is exactly what you need right now, and we’re here to help you out. Integrate email campaign with other lead generation tools such as b2b telemarketing, online, and social media.Add links, videos, or social media buttons to make your campaign more interactive.Check emails for spam elements.Build and segment your email list for highly targeted lead generation and appointment setting.Provide advanced options to help you customize, organize, and optimize your email marketing campaigns. Our competency in using marketing automation delivers the results needed to improve client relations. You’re just a phone call away from quality email marketing services backed by 10 years of experience.
Nuevas tendencias de Marketing digital para 2015 - Pyme Up
Con 2015 casi a las puertas del comienzo, los expertos hacen un estudio de las nuevas tendencias que auguran el marketing digital para el año que viene. Las previsiones del estudio AdTrend 2007-2015 apuestan por un crecimiento del mercado online de un 16,2% anual entre el año pasado y 2015. Para ello, hay que planificar una serie de acciones de Marketing digital para cuando lleguen las nuevas tendencias, acorde a las necesidades del mercado. No se tiene previsto nuevas técnicas de marketing digital, pero siempre hay que dar un paso más allá averiguar nuevos usos y recursos que la hagan novedosa. Una de las tendencias es que se seguirá apostando por el Marketing de contenido las empresas destinan mucho presupuesto a esta acción, pero es una de las más productivas y rentables porque supone la base para que las social media tengan éxito. Los dispositivos móviles ganarán terreno a los ordenadores, unidas a las app se estima que el año que viene ya superará al pc.
Software Company Transforms Marketing Activities after Using Callbox |
The Client The Client is a leading supplier of shipping software and IT solutions. Based in Singapore, it has more than 100 employees serving over 200 clients worldwide. Its IT solutions are being used by well-known customers around the world, mostly shipping companies, liner agents, short sea carriers, NVOCCs, terminals, and depots. The Objective The Client wanted to increase sales from new businesses and open new markets abroad. The Challenge Upon learning about Callbox in 2007, the Client was hesitant because outsourced telemarketing service was embryonic and unproven in Singapore at the time. The Callbox Solution The first campaign took off in February 2007 with one dedicated telemarketing agent. The Client expressed why it continued to use Callbox’s services after the first campaign:: The ResultsThe Client was one of Callbox’s first accounts in the Asia-Pacific region, and it has continued to use its services since the first campaign in 2007.
