background preloader

Web Marketing 101: Using Design to Connect With Your Audience

Web Marketing 101: Using Design to Connect With Your Audience
Marketers may not directly correlate excellent web design with conversion rates, but it doesn’t take a business analyst to conclude that when people find a website pleasant to use, the chances of acquiring a lead becomes greater. But more often than not, our definition of “good” web design is limited to aesthetics. We think that as long as a website is nice to look at, all is well. However, it is also essential to take into account the quality of how a web site functions. A fully-functioning website is a marketer’s avenue in connecting with its audience, because when their process of exchanging information is made pleasant, they would feel that your business cares for them. In a post at, there are 3 ways in which web design can be used to connect with audiences: 1. Your website’s design creates a first impression with your users, and you want to make their interaction with your site as human-friendly as possible. 2. Emotions have a big influence on most of our decisions. Related:  B2B Marketing | Telemarketing

The Callbox Multi-Channel Marketing Approach Our strength does not reside in any single tool we use, but rather, in our multi-channel sales lead generation platform leveraging a unique combination of call center, email, online, mobile, social media and other services. Using these tools separately, the results we got were in the "OK" range. But since we know, and you know, that you can do much better than just OK, we decided do things quite differently from our competitors, and the results were much better. To us, there is no better example of a "whole greater than the sum of its parts". Here's what you can do using Callbox's integrated marketing strategy: Reach out to prospects with the right message at the right time. Proof of the strength of our approach is our growth over the years and that of our clients who keep coming back for our services.

Drive for Sales: B2B Telemarketing Tips That Help Close the Deal | The usual pieces of advice such as “make your call more personal” and “listen actively” sometimes don’t count. No matter how telemarketers do it, circumstance often demand for a higher level of strategy to be able to convert prospect into a lead and eventually close the deal over the phone. One of the obstacles of B2B telemarketing is how to effectively convince people that there’s an opportunity and that the prospect needs what you’re offering for them to eventually commit to a scheduled phone call, a face-to-face appointment or even a newsletter subscription. To achieve this, telemarketers need the right skills and the ability to do the following: Confidence over the phoneGood communication skills and minimal fillers such as “uhm” and “ah”Become more conversational and not rehearsedHandle objections properlyProbe and know what questions to ask to identify if there’s a needEmpathize with the prospectBe optimistic Related: Teach Sales Reps to Sound More Natural Over the Phone

IT Lead Generation for Data Back-up Providers ITSalesLeads.Com (ITSL)assists IT companies offering data back-up to their clients through comprehensive telemarketing solutions. As a marketing resource for your business, we seek out companies and decision makers with specific needs for data back-up and recovery solutions and systematically convert them into buying customers. We generate sales leads for online or remote data storage services, disaster recovery, and disk back-up solutions. We identify decision makers from prominent companies that invest in largely on back-up storage to eliminate catastrophic and incidental loss of data. We contact targeted prospects, qualify them, and deliver them to your sales team who will work their magic to turn them into sales. Cold leads are carefully nurtured and prepared until they are ready to buy. Call or email us today to learn more. Lead GenerationAppointment Setting Read More >> Lead Nurturing Read More >> Market Lists forMarketing

Email Marketing Campaign For a good reason, Singaporeans always maintain a frank attitude towards business. Rather than beating around the bush, they prefer knowing to what family of shrubs it belongs and whether it’s suited for a stew. It’s not that being straightforward is a common trait among the Lion City’s people. Email marketing is exactly what you need right now, and we’re here to help you out. Integrate email campaign with other lead generation tools such as b2b telemarketing, online, and social media.Add links, videos, or social media buttons to make your campaign more interactive.Check emails for spam elements.Build and segment your email list for highly targeted lead generation and appointment setting.Provide advanced options to help you customize, organize, and optimize your email marketing campaigns. Our competency in using marketing automation delivers the results needed to improve client relations. You’re just a phone call away from quality email marketing services backed by 10 years of experience.

Trouble With Singapore B2B Leads? Use Telemarketing One of the reasons why foreign investors fail in gathering B2B leads in Singapore is because they lack the tools necessary for an effective lead generation campaign in the country. While it is true that Singapore presents a lot of business potentials, the problem here deals with how to best contact them. Considering that the best modern marketing tools available, like social media and email, can take a long time to produce the desired results, you know that a better solution is needed. It may be necessary to employ a rather old-fashioned, but still effective, marketing tool – telemarketing. It can get you the desired results faster. Yes, you may be howling in protest over this suggestion. For one, it can speed up the response rate of your campaign. As long as you choose the right set of telemarketers to do your work, things will be all right in the end.

Giant Software Solutions Provider Improves Lead Capture and Conversion with Callbox | The Client The Client is a world-leading provider of 3D and Product Lifecycle Management (PLM) software solutions with more than 130,000 customers in 80 countries. It offers a wide range of 3D virtual solutions enabling businesses of every size to digitize innovative ideas and enjoy lifelike experiences with future products and environments. The global company has offices in the USA, Europe, the Middle East, Africa, and Asia-Pacific, with partners from leading industries and sectors including Aerospace and Defense, Automotive and Transportation, Construction, Agriculture, Education, Healthcare, and others. The Challenge Prior to engaging Callbox, the Client hired a prominent direct marketing solutions provider to handle its lead generation program. The Client’s main objectives were: The client judged Callbox’s strategies to be more cost-effective and efficient and signed up for a three-month pilot project. The Callbox Solution The Results Warm Leads: 1, 404 (87%)Cold Leads: 219 (13%)

Analysis: The Information Gathering Process of B2B Buyers For lead generation marketers, the ability to determine and figure out the manner by which B2B buyers seek information is a vital skill. This not only prepares them to respond to a prospect’s every move in this crucial phase, but it also creates a template by which they can consistently predict their behavior. So it’s important to know the what, where,and how when it comes to information gathering. Erica Bell of offers a breakdown of the type of information prospects seek, what they expect the information to look like, and where they typically go to get them: What Type of Information Are Buyers After? While every buyer and industry may be different, there are trends that emerge when you take a look at why types of information most buyers are interested in. What This Means for Your Business: When you create content, especially more robust pieces such as whitepapers and e-books, focus on these top 3 types of information. What Do Buyers Want the Information to Look Like?

Expanding your B2B Email Marketing List? Try these 3 Creative WaysB2B Appointment Setting The most important component of any sustainable email-based B2B lead generation campaign is email list expansion. That’s because no matter how superb your content is or irresistible your subject line sounds, none of it would matter if your list is not optimal in quality and quantity. And since most email lists shrink by an average of 30% every year, expanding your email should not be a one-time effort, but an ongoing one. Here are 3 creative ways to grow your email list: 1. As a business you can also leverage mobile apps to cater to the needs of people. 2. Online, QR codes of course facilitate the lead generation process by doing prospects away with filling out lengthy forms. 3. When people are interested in getting the prize or the concept of the contest itself, it should be easy for you to have them disclose their email addresses to join.