Choosing Constructive KPIs: The Ultimate B2B Marketing Criteria
One of the many things modern business owners can be thankful of is accessibility to data. Countless analytics tools – both paid and free – are readily available for marketers who wish to determine the success of their businesses. In the old days, managers and executives needed to scrimmage against piles of papers and charts to organize their business numbers. So we should be thankful we don’t need to do that anymore. However, there is a disadvantage with this easy access to software tools. “This is where Key Performance Indicators (KPI) come in,” says Andrew Rogers, President and COO at Business.com. “Data, and its proper use, is the single biggest arbiter between business success and failure. Below is a mini-guideline, proposed by Rogers, in considering which KPIs to be used in your business. From Business.com: 1) What qualifies for KPI status? It must be quantifiable: Often, companies will establish KPIs that they cannot accurately measure. 2) How many KPIs are appropriate?
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