Leads and Appointments | B2B Sales Leads , B2B Appointments, Business Sales Leads The Winning Sales Pitch: 5 Pillars of Telemarketing Calls They say that the best sales people are born, not made. That may be true, but that doesn’t mean telemarketers cannot go from regular conversationalists to expert merchants. With the right knowledge and tools, there’s always room for skill improvement and growth. All the content preparations, lead generation activities and hopeful interactions boil down to the sales pitch. In short, it’s the make-or-break moment for telemarketers. Ray Carroll, Director of Sales at Marketo, shares his 5 pillars of a successful sales pitch and how telemarketers can better themselves in terms of closing in on a sale. From Marketo.com: 1) Win Your Deal on the Discovery Call Ask questions that put your company ahead of your competition. On the flip side, listen to your prospects. 2) Research Thanks to what we call “information abundance”, today’s sales teams face new challenges in selling products. Level the playing field by doing your own research. 3) The Presentation is the Performance 5) Be like-able
SEO for Beginners: How to Drive Traffic Right Off the Bat Momentum is very important in marketing online. Once you get that much-needed “spark” that could springboard your online activities, it’s pretty much about maintenance and analysis from then on. But how will marketers create that spark? Digital marketing expert Prashant Puri offers tips on how to generate traffic early on in the SEO game. From OnlineMarketingInsitute.com: #1: Build SEO accessible sites – from the beginning This is a common pitfall for a number of start-ups because the site wasn’t developed with SEO in mind. Source: SEOMoz #2: Deciding with data to drive ROI Getting an analytics platform and Google Webmaster in place and keeping a close eye on key performance indicators is critical to growing your startup efficiently. 1. Branded: Keywords that contain your brand name.Non-Branded: Everything else.Not Provided: The notoriously cryptic segment of keywords created to confuse marketers! 2. 3. #3: Hire an Agency vs.
The 7-step beginner’s guide to Software Solutions Marketing Selling IT products, services and solutions to companies is a different field of its own. Although the target market is broad, the specific needs of each of the prospective companies differ and may sometimes be limited – so limited that only a particular set of products of service can be marketed to a certain area or industry. It’s not as easy as selling hotdogs in buns to grade school kids. a) you can only sell to those who eat Chinese foodb) you can only sell particular kinds of Chinese food (not all people eat everything that’s Chinese) andc) you have to sell a unique version (New York has several variations of Chinese food) Okay, the analogy was kind of complicated, but that’s because software marketing is an in-depth undertaking. Step 1: Research the market. Step 2: Research your own company. Step 3: Understand potential struggles. Step 4: Plan your “package”. Step 5: Execute and measure. This Content originally Appeared at Callbox Singapore Blogs
IT Lead Generation for Virtualization Service Providers Most enterprise IT organizations consider virtualization for a number of benefits it provides particularly on reducing IT costs and complexities and optimizing production and delivery of services. When it comes to generating virtualization sales leads, ITSalesLeads.Com's lead generation services provide substantial and renewable returns for your virtualization business. We help you generate new sales opportunities by putting our industry-focused experience, expertise, and resources to work. We take time to understand your business and identify highly-targeted sales leads in the market that align with your strengths, capabilities, and the solutions you offer. Server Virtualization ITSalesLeads.Com (ITSL) helps IT companies find more viable markets for their server virtualization services by contacting potential buyers including educational and financial institutions wanting to reduce overall cost of managing in-house servers and increase business efficiency and scalability. Read More >>
An Easy Formula in Writing A B2B Lead Generation Blog Post Blogs remain as a strong weapon in B2B lead generation, and its popularity is not showing any sign of weakness Blogs remain as a strong weapon in B2B lead generation, and its popularity is not showing any sign of weakness. IgniteSpot.com says 77% of netizens are blog-readers, where 6.7 million people blog on blogging sites, and 12 million people blog via social networks. By now you would think bloggers have already mastered the art of writing a blog post, and perhaps they already have. B2B bloggers are more concerned with engagement, shareability and SEO optimization. Identifying with your audience – Imagine yourself as an American blogger tasked to write in behalf of the Eskimos in Alaska and their sentiments regarding the lack of cable TV shows. Starting with a bang – Your blog title and intro are the first two elements people notice. Organizing your content – An overwhelming amount of information is not helpful.
Singapore B2B Lead Generation Company The State of Digital B2B Marketing: Stats You Should Know If you have a marketing team that depends on all things digital – email, social media, paid/organic search – then you would want to know the current status of your chosen marketing channels. More and more marketers are gradually leaning towards ditching their traditional channels and betting more of their resources on digital marketing. But is that move really worth it? Based on the data from various surveys assembled by Conductor.com, these are the summarized findings in all the major digital marketing channels: SEO: 54% discover new sites this way; just behind email for qualified leads, 36%Email: 51% discover new sites this way; tops for qualified leads, 40%Social: 32% discover new sites this way; tied with paid search for qualified leads, 18%Paid Search/SEM: 18% discover new sites this way; tied with social for qualified leads, 18% On top of that, these are the other notable findings – from the same Conductor.com study – as presented in an infographic posted on MarketingLand.com:
Leads Generation Marketing Analysis: The Information Gathering Process of B2B Buyers For lead generation marketers, the ability to determine and figure out the manner by which B2B buyers seek information is a vital skill. This not only prepares them to respond to a prospect’s every move in this crucial phase, but it also creates a template by which they can consistently predict their behavior. So it’s important to know the what, where,and how when it comes to information gathering. Erica Bell of Business.com offers a breakdown of the type of information prospects seek, what they expect the information to look like, and where they typically go to get them: What Type of Information Are Buyers After? While every buyer and industry may be different, there are trends that emerge when you take a look at why types of information most buyers are interested in. What This Means for Your Business: When you create content, especially more robust pieces such as whitepapers and e-books, focus on these top 3 types of information. What Do Buyers Want the Information to Look Like?
Oliver Scott Create A Powerful Lead Generation Brand In Eight Steps - Sales and Marketing Solutions It can be hard to sell anything, you know, especially if you have to do all the promotions on a tight budget. That is why, for some entrepreneurs or sales managers, they cultivate a personal brand that resonates with their business, as well as attract the attention of potential sales leads. A strong personal brand acts as a powerful medium that facilitates the lead generation process. Think of Steve Jobs of Apple, Inc. or Richard Branson of Virgin Group. Know your best personal assets – are you an entertainer by nature, an adventurer, a charismatic speaker? Of course, it never hurts to use other marketing tools to help your business, like email or telemarketing. Belinda Summers works as a Business Development Consultant for CallboxInc.
Why We Should See Marketing As A PuzzleB2B Lead Generation Company in Malaysia Marketing is hard, that is what we all hear from marketers. This is kind of depressing, knowing that this area is where the most excitement actually is. Imagine getting in touch with your sales leads prospects, using communication tools like email, social media, or telemarketing, to connect. You talk to them, interact, and eventually make the sale. So what makes lead generation such a difficult task? The answer here lies with perception of marketing. Sure, we need big data. Nothing can be farther from the truth. Data is merely data.