3 Email Tips for the Struggling B2B Lead Generation Marketer
Not all marketers are successful at using email for lead generation. While many books, articles, and blog posts have been written on how to effectively use this strategy to achieve marketing goals, little attention has been paid to the importance of being better at receiving and processing email. Here are some tips to help you process email more competently, save precious marketing time, and lower the office hassle: 1. Don’t let email be in command of you The inherent instant gratification of clearing your inbox provides a brief feeling of accomplishment, but it’s really not productive. When you first open your inbox in the morning, star/flag emails that must be dealt with today, but make sure to focus on your top priorities first before diving into your inbox. Dedicate 30-minute blocks every two hours to staying on top of email. 2. When you do make it to your Inbox, it’s key to remember that not all emails are created equal. In reality, not all emails are created equal. 3.
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