Integrating Mobile with B2B Lead Generation: A Kick-start
Mobile devices are being used increasingly at workplaces for research and information gathering, which includes purchases or hiring of services for business-related functions. Research shows that at least 78% of businesses allow their employees to bring their own devices and 68% of executives are comfortable enough to make purchases on their smartphones. This is the evolution of mobile. It means that mobile usage is starting to be an integral part of the business-buying system; hence it should also be one of the priorities in B2B lead generation. Here are some tips that can help you get started. SMS still works – SMS campaigns are extremely cost-effective and low- maintenance so they can be used for a variety of mobile marketing approaches.
Related: B2B Marketing | Telemarketing
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• Lead Generation and Appointment Setting