B2B Lead Generation Singapore: The Value Of Telemarketing For IT Consulting If there is anything that can be said about businesses in Singapore, it is the fact that there are so many of you in business (in comparison to the clients that need them). This creates a competitive climate, making it more important that your B2B lead generation and appointment setting campaign is a success. But how can do that? Surprisingly, it is through a medium that, although old-fashioned, has nevertheless been very effective in generating SEO leads. Yes, we are talking about telemarketing. This vehicle of communication has never failed to bring the needed qualified B2B leads that your business will need. Of course, there will be those who beg to differ. In the end, when it comes to generating SEO leads in Singapore, you ought to know that telemarketing is the best medium to use.
Marketing Experts Predict: 2014 Is the Year of Personalized Marketing Marketing Experts Predict: 2014 Is the Year of Personalized Marketing Everyone saw it: 2013 was the year of big data. This year, executives in marketing, technology, and research have spoken: 2014 will be a year of personalized marketing. It’s easy to see why this prediction makes a lot of sense. In IT lead generation, personalization is seen as vital for the success of any campaign, whether it is email, telemarketing, online, or social media marketing. The reason for this is simple: customers respond more likely to lead generation campaigns that speak directly to them. While nearly all marketers are aware of the benefits of personalization, most of them find it extremely challenging to apply it onto their existing marketing platforms. 1. The main object of personalization is to enable marketers to make the most out of their lead generation and appointment setting efforts by putting customers and their needs right at the center of their sales and marketing strategies.
No Email Love? Revive your B2B Email Marketing Campaign Every day, billions of emails swim across the vast information highway right above our heads and inside the fiber-optic cables below the ground. For marketers, it’s a battlefield, and sometimes we tend to forget about the competition and become contented with mediocre emails. And then we wonder why we never get good responses from prospects. In order to gain attention, emails need to stand out from a barrage of other marketing mails. Consider these things as starting points in breathing life back into your terminally ill email marketing campaign: Be concise and crunchy.
Newsflash! The Word “Marketing” Is In “Content Marketing” | Business Marketing Singapore When content marketing campaigns fail, the culprit always seems to be the same thing every time: “It’s because the content wasn’t great.” While that may be true, in most cases there’s actually a different reason, one that’s usually just under our noses, but significantly more impactful. The fact to the matter is: your content needs to be promoted; hence, the word “marketing” in content marketing. If you think about it, promoting your content is actually more important than the content itself. You need to devise ways for your blog to gain publicity, otherwise there’s no point in creating content. Join a community.
Choosing Constructive KPIs: The Ultimate B2B Marketing Criteria One of the many things modern business owners can be thankful of is accessibility to data. Countless analytics tools – both paid and free – are readily available for marketers who wish to determine the success of their businesses. In the old days, managers and executives needed to scrimmage against piles of papers and charts to organize their business numbers. So we should be thankful we don’t need to do that anymore. However, there is a disadvantage with this easy access to software tools. “This is where Key Performance Indicators (KPI) come in,” says Andrew Rogers, President and COO at Business.com. “Data, and its proper use, is the single biggest arbiter between business success and failure. Below is a mini-guideline, proposed by Rogers, in considering which KPIs to be used in your business. From Business.com: 1) What qualifies for KPI status? It must be quantifiable: Often, companies will establish KPIs that they cannot accurately measure. 2) How many KPIs are appropriate?
Leads Generation Marketing Top Reasons Why B2B Telemarketing Strategies Fail As long as there are phone lines across giant buildings and stretching underground beneath our feet, and as long as there are cell towers, satellites and fiber optic cables connecting us to the web, people will always be making and taking calls. Even in the near future, when all of the business people in the world are those who grew up in the digital age, they would still need to talk to people from remote distances. In short, telemarketing will never die. It’s a traditional yet highly effective B2B lead generation channel. Telemarketing and appointment setting bridge marketers and potential clients in a way that no other medium can. Nothing beats phone calls. But why do some telemarketing campaigns fail? Lack of segmentation Savvy online marketers know how important segmentation can be, but it’s just as important — if not more important — to outbound telemarketing campaigns. Failing to collect data Staffing Poorly-defined goals and expectations Timing
Marketing Survey | Telemarketing is considered by many as the most effective market research tool for gathering feedback and market information. Unlike other market survey methods, telephone survey allows you to speak directly with your clients and prospects and find out how they feel about your brand. For example, if you are losing sales, you may conduct a phone survey to find out why people might not be buying your products or take a step further by listening to your competitorsâ€™ clients. With such flexibility and efficiency, the effectiveness of telemarketing as a method of gathering market information is beyond question. The issue, however, isâ€¦ Do you have the time and other resources to do phone interviews? Callbox offers market research survey services to help sales and marketing organizations gather customer feedback and other useful market information through outboundÂ telemarketing. How easy is that? Call us today and find out how different we are from other telephone survey companies.