What to do when recession strikes in Singapore Singapore has one of the most stable economy, is recession ruining it? Should businesses and lead generation companies worry about it? I found an article by David Kho discussing this. The word on the street is that Singapore could be heading for a recession. However, not all economists agree.
Three Signs Your Customers In Singapore Are Leaving You Doing business in Singapore is never that easy, especially now that information about different companies is more available through the internet. While most of us would assume that B2B lead generation is all about getting new clients into your business (a task usually done in appointment setting), these also have the important task of keeping your current ones interested in your new offerings. And if your business deals with search engine optimization (SEO), this becomes even more challenging. It is tough enough looking for new SEO leads, so it will be wise to keep the ones you already have. Lead Generation in Singapore: How Database Integration can Keep you in Profit Photo Credit: Tom Raftery It’s a data-driven world out there and B2B enterprises need to drift with the times. In the face of unpredictable market forces, it is important now for these companies to harness new technologies that can provide wide-ranging benefits to their lead generation and appointment setting campaigns. As a way to effectively reach out to multiple audience touch points, database integration is becoming an important strategic answer to business needs in vibrant economies like Singapore.
Singapore B2B Appointment Setting: 6 Content Marketing Misconceptions You Should Know Before You Start Writing Stuff You know you can always consult Wikipedia or good ‘ole Britannica if you want to look up a term, but its official definition may still lose its meaning if the context shifts. A concept may rapidly evolve to include a broader scope or transform into an entirely different thing, so if you think you know Content Marketing by the book (literally), you should do a quick spot-check. Put into account the fact that a lot of people are currently engaged into content marketing, collating all these different approaches and strategies to eventually form a widely-accepted standard. General acceptance doesn’t mean it’s always correct, though. So how do we define content marketing? Perhaps a more rational way to know something is by knowing first what it’s NOT.
Can You Share Your Brand’s Content in 6 or 15 Seconds? Marketers have more than enough ways to convey their message to their audience; they can choose from print, blogging, online streaming, TV ads, or social media presence. Whatever suits their taste, they can easily customize they approach using any of those platforms. But if you only had 15 seconds to market your brand to the world, how would you do it? Short videos are becoming wildly popular in cyberspace these days, mostly driven by apps available for iOS and Android mobile devices, and then shared afterwards in social networking sites. Underperforming Lead Generation? Here are the Suspects Ensuring consistent gains in your B2B lead generation also means identifying certain scenarios that raise a red flag on your marketing efforts. For Louis Foong, CEO of the ALTEA Group Incorporated, the main reasons for a failing lead generation strategy are as follows: WEAK DEMAND GENERATION STRATEGY: If your demand generation strategy is on a shaky foundation, you have a host of problems on hand.
GUIDE Coaching – Bringing the best out of a B2B Telemarketer Telemarketers possess both the pride and pressure of the company they’re representing, that is why they need to be continually developed and coached. This is most notable in outsourced telemarketing and lead generation services companies wherein their agent workforce is the product itself. These firms usually have a dedicate team leader, quality assurance analyst, and sales coach to make sure the standards of the company – as well as that of the clients – are met.
How to Develop a Fully-Functioning Content Marketing StrategyB2B Lead Generation Company in Malaysia A marketing team hires a good writer, puts up a blog, produces a constant flow of relevant articles, and proliferates the content throughout a web of subsites and social media networks. Sounds like a good strategy, right? The thing is, a B2B lead generation campaign that relies on content marketing is not as easy as it sounds. Telemarketing and Internet Marketing: A One-Two Punch Combo? Marketing over the phone has for a number of years earned a bad reputation amongst those who consider the tactic as a source of annoyance. On the other hand, internet marketing is just in its blooming phase, and no one knows how much bigger it would blow up in the next decades. What if telemarketing and internet marketing were molded into one? Using web presence to generate lists for telemarketing can breathe fresh air into outdated call lists and help businesses regain a relevant target. Together, they make a powerful team.
I.T. Solutions for Shipping Business: Top 4 Signs It’s About Time You Switched to a Different Shipping Software Company When considering options to streamline your supply chain operations, first thing you must do is check out whether your existing IT structure is doing its job. Ask yourself: Is your current software system worth keeping? Or, is time to look into other options in the market? In the maritime supply chain business, choosing the right shipping solutions software directly affects efficiency across the entire logistics network.
5 Key Steps towards Engaging Sales Appointments for Singaporean Companies Singapore indeed deserves to be called for what it is – a loud and proud commercial lion, its eyes set on expanding the growth of its financial and IT sectors this 2015. This is a good thing since the influx of investments brings with it huge opportunities to realize growth for your company. B2B appointment setting in Singapore is no doubt a serious endeavor, one that requires you to know the best approaches in engaging B2B prospects through a telemarketing call. To better prepare for sales engagements in Singapore, try these tips for a constantly productive appointment setting campaign. 1. Profile your leads.There are probably thousands of business prospects up for grabs out there in the Lion City.
Important B2B Telemarketing Metrics to Take Note Call it an ineffective observation, but many of us will point to mathematics as our least favorite subject. There is something in the world of constants and variables that intimidates us. Then again, we cannot scoff at the fact that nearly everything is subject to statistical inquiry.
Software Company Transforms Marketing Activities after Using Callbox The Client The Client is a leading supplier of shipping software and IT solutions. Based in Singapore, it has more than 100 employees serving over 200 clients worldwide. Its IT solutions are being used by well-known customers around the world, mostly shipping companies, liner agents, short sea carriers, NVOCCs, terminals, and depots. The Objective