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Can You Share Your Brand’s Content in 6 or 15 Seconds?

Can You Share Your Brand’s Content in 6 or 15 Seconds?
Marketers have more than enough ways to convey their message to their audience; they can choose from print, blogging, online streaming, TV ads, or social media presence. Whatever suits their taste, they can easily customize they approach using any of those platforms. But if you only had 15 seconds to market your brand to the world, how would you do it? Short videos are becoming wildly popular in cyberspace these days, mostly driven by apps available for iOS and Android mobile devices, and then shared afterwards in social networking sites. Twitter’s Vine introduced the 6-second video posting concept to the mainstream, and was then followed by Instagram’s 15-second version. Then there’s MixBit, launched just two months ago, which also provides editing of multiple clips into longer one- and two-minute videos. So what is up with these short videos? There are numerous reasons why it has become an overnight sensation. Related: The Generation Y: Who They Are and What Tickles Their Marketing Bones

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