Newsflash! The Word “Marketing” Is In “Content Marketing” When content marketing campaigns fail, the culprit always seems to be the same thing every time: “It’s because the content wasn’t great.” While that may be true, in most cases there’s actually a different reason, one that’s usually just under our noses, but significantly more impactful. The fact to the matter is: your content needs to be promoted; hence, the word “marketing” in content marketing. If you think about it, promoting your content is actually more important than the content itself. You need to devise ways for your blog to gain publicity, otherwise there’s no point in creating content. Join a community. Sell To Your B2B Leads In Singapore So That They Will Notice The days of simply bombarding your business sales leads with hundreds of emails is long gone. Now, when you send marketing emails, your b2b leads don’t even have to move it to the spam folder, their email service provider does this automatically for them. So how do you reach out to your target market and actually get qualified business sales leads? Here is what you do: Use social media marketing to get noticed. If you want to start selling, you have to get your b2b leads to notice you first. Send those emails. Alright, you can now send those marketing emails you’ve so meticulously crafted for your b2b sales leads. Hire a reliable b2b telemarketer to follow-up. A telemarketing call center is a great way for you to follow up on those emails you’ve sent. Get an experienced b2b appointment setter. Now that you’ve identified their issues, your appointment setter should come in to set those appointments so that your sales people can do their job and solve those issues.
Handle Price Objections The Telemarketing Way When doing a B2B lead generation campaign, it is always part of your job to deal with the objections. Still, this is just part of the norm. You cannot just sell your products to potential sales leads that easily. Most will probably object to the price. When that happens, it is your job to silence the opposition (figuratively). Now, if this is your first time to start such a campaign, it is always good sense to study the ways on handling price objections. Being PreemptiveAnticipating what your prospect might say as an objection to your price will allow you to state the benefits of your offer. There are so many ways to deal with price objections in your B2B lead generation campaigns.
Callbox Provides Maximum Marketing Support for Talent Management Solutions Leader The Client The Client is a worldwide talent management leader with experience serving organizations of all sizes. The Client configures talent solutions for specific business needs to dramatically improve business performance. They provide on demand talent management solutions to assess, acquire, develop, and align workforce. The Client delivers a comprehensive suite of solutions for businesses of all sizes, matching all sources of talent – be they professional and hourly candidates, agency referrals, campus recruits, contingent workers, or existing employees to all positions, whether it is centralized, decentralized, or multinational. The Challenge The Client needed to invite prospects to its 2007 World conference. This global company needed a reliable partner to update and manage its lists and gather pertinent information such as names of decision makers, email addresses and phone numbers, company names, addresses and zip codes. The Callbox Solution The Results
IT Products and Services Lead Generation Appointment SettingB2B Lead Generation, Appointment Setting, Telemarketing It takes an exceptional set of skills and unparalleled experience to stand alongside and represent major players in the information technology industry. Callbox has both. We are proud to have, in our roster of clients, manufacturers, resellers, and licensed specialists of some of the biggest names in IT including SAGE, Microsoft, SAP and Oracle. Our industry-specific expertise allows us to provide solid IT telemarketing and lead generation solutions for providers of information technology products and services through our IT lead generation and appointment setting services. We target prominent prospects from top IT solutions providers including IT Managers, Chief Information Officers, IT Directors, Chief Technology Officers, Senior VPs for Information Systems, and other top executives. We generate IT leads and set appointments for the following solutions Dial +61 2 9037 2248 to speak with a Callbox representative.
Singapore’s Derek Low On Freedom And Creativity Most of you must have already seen it on YouTube. The Berkeley college dorm which was completely automated by its owner, then college freshman Singaporean Derek Low. Aside from his amazing dorm room, he also constructed an improvised Spark gap tesla coil (“the thrill of making your very own Lightning!”) What does this have to do with sales and marketing? Your marketing people need space to be creative so that they can come up with effective business lead generation campaigns. Just like Mr. Integrating Mobile with B2B Lead Generation: A Kick-start Mobile devices are being used increasingly at workplaces for research and information gathering, which includes purchases or hiring of services for business-related functions. Research shows that at least 78% of businesses allow their employees to bring their own devices and 68% of executives are comfortable enough to make purchases on their smartphones. This is the evolution of mobile. It means that mobile usage is starting to be an integral part of the business-buying system; hence it should also be one of the priorities in B2B lead generation. SMS still works – SMS campaigns are extremely cost-effective and low- maintenance so they can be used for a variety of mobile marketing approaches.
I.T. Solutions for Shipping Business: Top 4 Signs It’s About Time You Switched to a Different Shipping Software Company When considering options to streamline your supply chain operations, first thing you must do is check out whether your existing IT structure is doing its job. Ask yourself: Is your current software system worth keeping? Or, is time to look into other options in the market? In the maritime supply chain business, choosing the right shipping solutions software directly affects efficiency across the entire logistics network. Generally, it is easier to stick with an incumbent system or service provider than to bring in a fresh one. There are good reasons for this, namely, systems compatibility, user knowledge, and cost of implementation among others. In theory, marine software solutions simplify complex supply chain procedures, reduce operating costs, and increase revenue. Here are four signs it is time to call it “quits” with your current provider and take a look at alternate shipping software companies.
Rock Solid Leads for AU and NZ’s Top Technology Consulting Firm The Client The Client is the largest independent Oracle, PeopleSoft and JD Edwards consulting organization in Australia and New Zealand as well as the largest Oracle, PeopleSoft, JD Edwards and Microsoft SQL Server support organization in Australia and New Zealand. The Client is a specialized technology consulting organization focused on building and supporting long-term relationships with enterprise and government customers. The Client is an Oracle Certified Advantage Partner, the highest level of partnership with Oracle, only achieved by a few companies globally. They provide a complete service continuum of Oracle, PeopleSoft, JD Edwards and SQL Server including: sales, planning, design, implementation, project management and support. Their offices are based in Australia and New Zealand and their support centre services a large diverse client-base located across five countries. The Challenges The Callbox Solution The Results
5 Likely Reasons Why your Social Media Campaigns are Failing | Business Marketing Singapore The best asset of social networks used for B2B lead generation is that added ability to interact with the target audience in a way that’s not too transactional. It’s like seeing businesses step down from their supposed pedestal and reaching out to the people. But that nature of interaction also has its downsides. Most marketers agree that there are really no definite measure of social media ROI, and that it is only a special channel through which prospects are easily contacted. Whichever approach your lead generation campaigns may take, it doesn’t take away the fact that the power social media offers is something that shouldn’t be wasted on poorly executed strategies. As per SocialMediaToday.com, these are some of the common reasons why social media campaigns backslide: 1. 2. 3. 4. 5. Source: 7 Reasons You’re Not Generating Leads From Social Media
Understand your Singapore Market by Dissecting It We in the B2B marketing industry are fond of throwing around metaphors to describe how ferocious and contested it is to engage our target markets. But as executives in the IT services sector see their market as a battlefield of technical jargon and healthcare marketers see their arena as a merciless valley of risks, these metaphors are actually far from what their markets really are: as organisms. Back in high school, our biology classes involved capturing an animal and dissecting it for the purpose of having a better look at its anatomical structure and its importance to the animal’s survival. Moral considerations aside (after all, we’re dealing with metaphors here), dissecting a frog enables us to understand not just the mechanisms that allow it to jump very long distances, but also its biological make up in relation to its surroundings. But where does marketing fit in all this? Size. By understanding this, we can create a lead generation strategy that will work.
Make Email Work Right In Your Appointment Setting You may have a really good product or service to offer, but if there is anything marketing can teach you, it is that none of these matter if you fail to reach your business prospects. Reaching out to your sales leads prospects is an important, if not obvious, prerequisite of business. That is why we conduct appointment setting campaigns in the first place. The main reason for this could be traced to fear of spam mails. Trust is essential here. Another thing you have to cover is setting expectations. Related: Recognizing the Assets and Disservices of Email Marketing Lastly, try not to be to varied in your email schedule and content. Related: Not getting new Prospects? Yes, you can still send business emails.