background preloader

Think Big: 5 Marketing Strategies for Small Businesses

Think Big: 5 Marketing Strategies for Small Businesses
Every successful company out there started out as a skimpy little business startup. Small businesses need not be insecure about being small – in fact, a marketing team composed of a few people is inclined to become more aggressive, skilled and creative because of the mentality that says “we need to work harder because we’re small.” And everybody knows hard work pays off quite well in the end. Be that as it may, small marketing teams need a strategy for them to work their way into the big leagues. From Marketo.com: 1. If you can’t afford to hire new people, you need to maximize the talent you have. 2. Used correctly and by skilled staff, marketing automation platforms can be a great leveler. How can you do this? 3. As a small team, it’s all too easy to stumble from one project to the next, never taking the time to evaluate success or failure. 4. Don’t just talk about alignment between sales and marketing – make it happen! 5. Related:  B2B Marketing | Telemarketing

Basic B2B Telemarketing Tip of the Day: Make Your Offer Irresistible | In this time of unlimited digital resources, a budding telemarketer would not have any problems with gathering information and advice on how to become proficient in his or her field. Experts here and there provide what things there are to know to be successful. But there are also things that even books cannot teach. Some say that B2B telemarketing is all about the sales pitch. 1. 2. 3. 4. SEO and Social Media Marketing: A Winning Combo for SMBs? | From a logical standpoint, it’s difficult to see SEO and social media marketing in the same boat. Search marketing is more inclined towards keywords and algorithm, while social is, well, social. But apparently, these two can be integrated to make the most out of content creation, distribution and discovery, particularly for small to midsized businesses (SMBs) that aspire to increase their online presence. According to an Ascend2 report: The most effective SEO tactics for top performers are creating original content (55% vs. 33%), updating website content (43% vs. 42%) and keyword management (42% vs. 29%).The most difficult SEO tactics for those with inferior strategies are external link building (40%), creating original content (40%), keyword management (35%) and social media integration (34%).The most useful metrics for tracking and analyzing SEO performance, across the board, are conversion rate, website visitor traffic and trends, engagement, and search rankings by keyword.

The Basic Telemarketing Equation: Qualified Calling List = Qualified Prospects | The ‘profiting’ part of the lead generation and appointment setting scenario only starts when you and a prospect close the deal. But until that point, these ‘prospects’ are mere targets. You basically don’t know 100% what the outcome will be. In essence, that’s what you call a leap of faith. You start with the calling list. The list is the raw ingredient. The point is, plenty of time and effort could be saved if a list is already optimized to include only those which are relevant and qualified. How do you optimize a calling list? It would certainly involve an elaborate and time-consuming process to sanitize a list, especially if it’s a huge one involving several industries. The functionality to categorize prospect information based on history and relevance is very important in any pipeline infrastructure. Compared with Business-to-Consumer (B2C) lists, Business-to-Business (B2B) lists need to be more encompassing and specific.

6 Tips for a More Effective Remarketing Strategy When marketers take into account the potential of previous leads that didn’t end up converted, chances become doubled. Since these leads already underwent the initial phases of your sales funnel (first contact, introduction of product or service, exchange of information), they are more easily guided into (re)considering the transaction. After all, it’s always sweeter the second time around, so they say. Rekindling these “relationships” with warm leads also send a message to the industry that your business makes necessary efforts to connect with its target market and beyond. But how do you carry out an effective remarketing move? To answer that, here is an excerpt from a post at OnlineMarketingInsitute.org: Set clear objectives.

Drive for Sales: B2B Telemarketing Tips That Help Close the Deal | The usual pieces of advice such as “make your call more personal” and “listen actively” sometimes don’t count. No matter how telemarketers do it, circumstance often demand for a higher level of strategy to be able to convert prospect into a lead and eventually close the deal over the phone. One of the obstacles of B2B telemarketing is how to effectively convince people that there’s an opportunity and that the prospect needs what you’re offering for them to eventually commit to a scheduled phone call, a face-to-face appointment or even a newsletter subscription. Confidence over the phoneGood communication skills and minimal fillers such as “uhm” and “ah”Become more conversational and not rehearsedHandle objections properlyProbe and know what questions to ask to identify if there’s a needEmpathize with the prospectBe optimistic Related: Teach Sales Reps to Sound More Natural Over the Phone Research and Refine your Proposition Who they are? Understand their buying motivations and challenges.

Extending the Life Span of Generated Leads in B2B Outbound Telemarketing | Lead Generation, as a process, is as basic as it gets: A prospect is engaged in a conversation, then asked for vital information, then ultimately qualified as a sales lead. But in Business-to-Business (B2B) Outbound Telemarketing, the responsibilities are not limited to “searching” for leads. Considering that the prospective clients are also businesses, the dynamics of the demand for business partnerships may rapidly change before anyone’s eyes. Hence, leads must also be followed-up until the very closure of the transaction. This is also to say, to “extend” the life of a sales lead. The rationale behind this need lies on every Telemarketing company’s desire to generate quality leads as opposed to quantity. Another reason is, again, business operations and needs rapidly change. Most of the time in B2B, the process of “extending” the life of sales leads goes even further – especially when the prospect manifests a “soft NO”.

Pay-per-Appointment Telemarketing: 4 things to reflect upon | One of the most likely reasons why companies support the pay-per-appointment model of B2B telemarketing is that it’s a financially low-risk option, since they only pay for scheduled appointments set for them. They can clearly see where their money goes to, and so for them it is far more cost-effective compared to traditional packages. The standing question, though, is whether or not this kind of transaction can produce the same quality of appointments, the same approach towards telemarketing, the same follow-up mechanism, and the same impression from prospects. You see, pay-per-appointment contracts aren’t exactly what B2B telemarketing agencies shoot for, as they would rather a conventional-type model. That, itself, can be a factor to consider. If you’re planning to employ this method into your marketing mix, here are some points to ponder on: Is it okay for you that your callers are going to be aggressive? How would you know if appointments are unique to you?

The Advantage Of Telemarketing Services | Looking for the right marketing tool can be a tough exercise in lead generation. You have to consider the market that you wish to penetrate, not to mention the people who you will be talking to. For some, social media seemed to be doing the trick. For others, sending email blasts works well in generating B2B leads. And there are also those who see telemarketing as their communication medium of choice. It might sound weird for some marketers, especially for the tech-savvy ones, but there is a reason for this. First of all, there is the direct connection part of marketing and appointment setting. In case calling business prospects on the phone is not your strongest card, you can always try outsourcing to a professional lead generation agency. Anyway, the use of telemarketing services can bring in lots of benefits for your business.

Shaken, Not Stirred: The World of Telemarketing According to James Bond | Laser beams, high-tech cars, bad guys with accents, and strange women. These are the things that James Bond lives for. What else has he not done? He’s battled terrorism and injustice, pledged services to the British monarchy and to his government agency (which always seems to depend on just one of their employees, perhaps due to staff shortage) while implanting a culture of fusing martial arts with good looks. But there is more to this “international man of mystery” than meets the eye. Here are some telemarketing tips in retrospect to Bond style: Know exactly what you want. Singapore Telemarketing Services: Find More Customers Through Business Lists Regardless of what your business is all about, you need to have a lot of customers in order for you to make any money at all. But this is where the problem lies. Now, there are several kinds of lists that you might encounter, so you should take some time to learn them all. You can never tell when a business list will come in handy. Compiled lists These are the kind of lists that pretty much show you the initial layers of the prospect.You get to learn some details about them, so you should take full advantage of it. A compiled list is usually sold by business database providers. Response lists This is the list of people who have responded to sales calls and have a made a purchase in the past.This is similar to a compiled list, but the main difference is the amount of information available. Response lists are definitely more expensive than simple compiled lists. Now, I suggest that you think about your business well.

Singapore Telemarketing Services: Why Do We Need Rapport In Telemarketing? Telemarketing – a marketing tool that never fails to leave a bad taste in the mouth of business prospects. Well, that is to be expected. After all, when it comes to being the most annoying or most troublesome communication tool, most people would rank telemarketing right at the top. But you also cannot deny that this is the one best medium to use when trying to get in touch with potential B2B leads . What makes all the difference here is how you establish rapport. Yes, rapport. This is something that you can do by following these simple tips: Show genuine interest – you have heard of the saying ‘fake it till you make it’, right? See, it is not that hard to create a positive rapport with your audience.

Bored Email Subscribers- Breathe life into your email marketing campaign | Business Marketing Singapore It only takes one uninteresting message for your subscribers to mentally tag your emails as boring. That’s why every email is important – it should be able to maintain a high level of relevance and interest for them to keep opening your future emails. But yes, a decline in open rates is almost inevitable, especially when you’ve been catering to the same people for a long time. Here are some of the things you can do to lift the boredom curse from your email subscribers: Let them tell you what’s wrong Something is definitely amiss. What exactly do they want to receive from you? Make minor tweaks on appearance and presentation It wouldn’t hurt to test a few new templates – actually, a decline in interest is the best reason why you should do it. Make it extra-personalized for the chosen few Select about 10% of your email list based on who you think are more ‘precious’ in terms of buying capacity, requirements met and maybe a transactional history. Don’t forget to go mobile

Related: