Lead Generation in Singapore: How Database Integration can Keep you in Profit Photo Credit: Tom Raftery It’s a data-driven world out there and B2B enterprises need to drift with the times. In the face of unpredictable market forces, it is important now for these companies to harness new technologies that can provide wide-ranging benefits to their lead generation and appointment setting campaigns. As a way to effectively reach out to multiple audience touch points, database integration is becoming an important strategic answer to business needs in vibrant economies like Singapore. Despite negative outlooks this year, the country continues to receive international capital.
Catching the Business Fire: Marketing Lessons from ‘The Hunger Games' Behind the frenzy that surrounds Suzanne Collins’s Hunger Games trilogy and its film adaptations, there are valuable annotations about life and its complications, particularly in the world of business marketing. Yes, the context may deal with the exploits of a teenage warrior, budding love triangles and a post-apocalyptic ‘Big Brother’ government but it can also teach us a thing or two about the things that people are attracted to – which is the very essence of lead generation marketing. A powerful, engaging story always prevails. The protagonist, Katniss Everdeen, is submerged within a premise that tests her skill and will to survive, but audiences (both within and outside the story) are captivated by elements that heighten emotions: her battle with a government-mandated contest, her struggles within the confines of social segregation, and the different trials against her unbending faith.
Want More Quality Singapore Business Leads? You Only Need These Two Things Proper lead generation is what keeps a business alive, but it’s not the only thing that’s vital to your company’s success. To have a better chance of acquiring and converting your Singapore business leads, then you have to make sure that you have the right appointment setting team in addition to an amazing lead generation campaign. With both, you can always expect high quality Singapore business leads for your company. A great lead generation strategy Choosing which marketing strategy to use for lead generation should of course be your first concern. How to Develop a Fully-Functioning Content Marketing StrategyB2B Lead Generation Company in Malaysia A marketing team hires a good writer, puts up a blog, produces a constant flow of relevant articles, and proliferates the content throughout a web of subsites and social media networks. Sounds like a good strategy, right? The thing is, a B2B lead generation campaign that relies on content marketing is not as easy as it sounds. You have to have a system that works.
Pay-per-Appointment Telemarketing: 4 things to reflect upon One of the most likely reasons why companies support the pay-per-appointment model of B2B telemarketing is that it’s a financially low-risk option, since they only pay for scheduled appointments set for them. They can clearly see where their money goes to, and so for them it is far more cost-effective compared to traditional packages. The standing question, though, is whether or not this kind of transaction can produce the same quality of appointments, the same approach towards telemarketing, the same follow-up mechanism, and the same impression from prospects. The Callbox Multi-Channel Marketing Approach Our strength does not reside in any single tool we use, but rather, in our multi-channel sales lead generation platform leveraging a unique combination of call center, email, online, mobile, social media and other services. Using these tools separately, the results we got were in the "OK" range. But since we know, and you know, that you can do much better than just OK, we decided do things quite differently from our competitors, and the results were much better. To us, there is no better example of a "whole greater than the sum of its parts".
Software Company Transforms Marketing Activities after Using Callbox The Client The Client is a leading supplier of shipping software and IT solutions. Based in Singapore, it has more than 100 employees serving over 200 clients worldwide. Its IT solutions are being used by well-known customers around the world, mostly shipping companies, liner agents, short sea carriers, NVOCCs, terminals, and depots. The Objective The Client wanted to increase sales from new businesses and open new markets abroad.
What Can ‘Family Guy’ Teach Us about B2B Lead Generation? Popular Today in Business: All Popular Articles Cartoon series fans have had a love-hate relationship with ‘Family Guy’, the brainchild of voice actor, writer and producer Seth MacFarlane. Although the show has built a large fan base, not a lot of people know about its tumultuous past, being resurrected not once, but twice. Recently, the show has been generating buzz again due to the passing of one of its beloved characters, Brian Griffin, the anthropomorphic family dog. Whether it was a marketing plot to boost ratings or simply an inevitable storyline fate, ‘Family Guy’ can give insights to marketers on how to effective connect with an audience: 1.
Do you have a Voicemail Strategy for your B2B Telemarketing? Gatekeepers are not the only ones that impede one’s success at telemarketing. More often than not, telemarketers fail to reach a certain prospect even after several attempts, in which case he may have to make do of just leaving a voicemail. Voicemails are but a part of the entire telemarketing game, but marketers dread having to deal with them.