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Outbound Marketing: Reaching out to your Target Market

Outbound Marketing: Reaching out to your Target Market
Even with the advent of inbound marketing which aims to ‘attract’ audiences instead of chasing them, there’s still a significant need for outbound activities. After all, deliberately reaching out to prospects isn’t just about hard selling; sometimes, outbound efforts help maintain the fluidity of other marketing campaigns. Well, we can’t just wait for leads to come in. That’s a lot of opportunities to waste. We all know that the product or services we are offering is not for everyone. How to target an audience is the main question before launching our product or service. According to a very insightful post at DuctTapeMarketing.com, outbound marketing can be used in different ways to spell success for a business #1: Find a Guest Blogging Partner To Assist You Finding a guest blogger to get instant PR and advertisement for your company is profitable. Aside from branding, this will also send traffic back to your site and grow your search engine rank. #3: Use Social Media To Attract Customers

http://www.callbox.com.sg/marketing-2/outbound-marketing-reaching-out-to-your-target-market/

What to do when recession strikes in Singapore Singapore has one of the most stable economy, is recession ruining it? Should businesses and lead generation companies worry about it? I found an article by David Kho discussing this. The word on the street is that Singapore could be heading for a recession.

Sales Qualification: Identify Prospects that are Worth Pursuing Too many sales reps waste their time following up on dead-end proposals. And we all know that not all leads are a good fit for a product or service, regardless how aggressive a salesperson is. Money isn’t everything, but it can be a way to determine whether or not a company is worth pursuing. Companies don’t just buy because they have money left in their budget.

Email Lead Generation: How to Fashion Messages with High Response Rates According to statistics by Forrester Research, at least 89% of marketers use email as their primary lead generation channel. This goes to show that direct mail marketing is still a relevant tool, both for B2C and B2B purposes. And with the introduction of new conveniences in digital marketing, we can all say it would take long before email marketing fades away. Underperforming Lead Generation? Here are the Suspects Ensuring consistent gains in your B2B lead generation also means identifying certain scenarios that raise a red flag on your marketing efforts. For Louis Foong, CEO of the ALTEA Group Incorporated, the main reasons for a failing lead generation strategy are as follows: WEAK DEMAND GENERATION STRATEGY: If your demand generation strategy is on a shaky foundation, you have a host of problems on hand. Common issues include not following a regular list hygiene process, missing solid account mapping and lead scoring metrics, not being in touch with the dynamics of your market and not fully comprehending the issues your customers find most challenging. What can you do to ensure your strategy is well-defined and strategically aligned to deliver on your lead generation goals? YOU HAVE NOT MAPPED THE B2B BUYING PROCESS: B2B procurement is not a simple process.

Make Your Lead Generation Efforts Work This Year of the Monkey In ancient times, major decisions in commerce were always made with the advice of seers, oracles, and horoscopes. Possibly, because of the world economic situation in the past decade, this practice has gained even more popularity. It is a tendency that comes from wanting to make sure that business will be conducted successfully. Is your B2B Blog not getting enough traffic? Write in the Right Way You just started a company blog, signaling the start of your online marketing campaign. Confident it will procure enough shares and views to generate B2B sales leads, you provide it with posts detailing new offers. Suddenly activity comes to a complete halt and what used to be a thriving cafeteria of information has become a ghost town of digital cobwebs. All the effort and investments you put into setting up an online lead generation campaign are laid to waste, and you just stand there asking why. Experienced B2B marketing bloggers can tell you that poor blog traffic can be a result of poorer content.

5 Key Steps towards Engaging Sales Appointments for Singaporean Companies Singapore indeed deserves to be called for what it is – a loud and proud commercial lion, its eyes set on expanding the growth of its financial and IT sectors this 2015. This is a good thing since the influx of investments brings with it huge opportunities to realize growth for your company. B2B appointment setting in Singapore is no doubt a serious endeavor, one that requires you to know the best approaches in engaging B2B prospects through a telemarketing call. To better prepare for sales engagements in Singapore, try these tips for a constantly productive appointment setting campaign. 1.

Callbox Pipeline Manage leads. Monitor campaigns. Nurture relationshipsGet your marketing running on all gears. Callbox Pipeline is our multi-touch, multi-channel CRM and marketing automation platform that integrates call center power with lead management, campaign monitoring and lead nurturing. When you sign up for any of our lead generation services, you automatically enjoy the benefits of our proprietary CRM software designed to answer the needs of an outsourced sales and marketing campaign. With Callbox Pipeline’s real-time data and ease of access, it is as if your Callbox representative was working right inside your own office.

Why B2B Companies Should Prioritize Case Studies A recent report has cited case studies as the most effective content format. Findings from the Content Marketing Benchmarking Report published in B2BMarketing.net reveal that 66 percent of B2B marketers from a sample of 122 say producing case studies are the most effective means of attracting their target audiences. While 32 percent say that case studies are “quite effective,” the number presents no significant counterweight to the majority of B2B marketers that say they are “very effective,” implying that these content forms are highly reliable. And it’s easy to see why. An article from AndersPink.com summarizes the intrinsic value of case studies to companies in their B2B lead generation.

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