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Coldplay - Up&Up (Official video)

Coldplay - Up&Up (Official video)
Related:  choose your music clipClips vidéos et courts métrages

Analysis | Coldplay – Up & Up The main group Coldplay musician Chris Martin has called a new product “one of the best videos that have ever been created.” Everyone seems to be conquered by the director’s imagination and unpredictability, especially excited and bewildered by the meanings behind this music video.To interpret this video we may recollect the phrase “ways of seeing” elaborated by John Berger. He uses this expression to refer to the fact that “we never look just at one thing; we are always looking at the relation between things and ourselves”.The music video comes under the broad spectrum of lyrics.There is a relationship between lyrics and visuals .The lyrics are represented with the illustrative images . Actually, these bizarre scenes all have some of profound and meaningful implications, created by different codes. The music video is divided into about 82 scenarios.Except for some scenes of band itself, it has about 64 story scenes. It is supposed that these scenes probably have 5 kinds of themes. Skiing

BBC Bitesize - GCSE Media Studies - Music - Revision 1 Ellie Goulding performing at the BBC Music Awards The music industry uses a range of media platforms to promote and market the media texts it produces. Record labels aim to get information about artists and new releases out to their target audiences , both established fans and new fan bases, to achieve maximum product sales of music releases, concert tickets and merchandise The music industry uses music magazines to promote and market performers. of music such as heavy metal. A niche audience magazine like Kerrang! Music videos are another way of promoting and marketing musical performers. Music videos aim to: Promote both album and single salesPromote new artists to an audience and maintain an audience focus on an existing artistPromote an image of an artist or band that is exciting and dynamicEntertain the audience and encourage re-plays of the videoCreate visual images that convey the meaning and story of the song of two main styles. The performance music video The narrative music video

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