Interaction ProTip #4: Nobody Expects 3D Neat huh? The only downer is that the use of box-shadow during the animation causes paints, so I can’t wholeheartedly recommend it for use on mobile devices (sad face). For high performance animations you always want to limit yourself to compositor-friendly options, like I said at the start, where the GPU gives you a hand and you avoid layout and paint. Mind you, you could probably make a version similar to this with a scaling shadow element. Would be kinda nice. Walkers ‘Do Us a Flavour’ case study - Marketing Case Studies Best practice from Manning Gottlieb OMD. Background. Walkers crisps, one of Britain’s biggest brands, faced a problem - brand regard was falling and competition was rising.
6 Steps in Developing a Social Media Strategy inShare75 Having a solid social media strategy can really help make a difference in the success of your campaigns. Start here. Because social media is around us more and more, companies are starting to see the value in add it to their marketing mix. How Nesting 3D Transformed Elements Works Ana Tudor is one of those people whose CodePen profiles you check out and go "holy shit." She's that good. She creates incredible visual effects with CSS, on of my favorites being this infinitely unpacked prism.
The Brand Pyramid - Strategy Tools from MindTools Building Customer Loyalty (Also known as The BrandDynamics™ Pyramid. "BrandDynamics" is a trademark of Millward Brown.) Build loyalty, and revenue, by climbing the pyramid. Is Responsive Design the Right Choice for Enterprise E-Commerce Retailers? Many enterprise website owners are currently evaluating responsive web design as a way to consolidate their multi-screen web strategy. For these businesses, going responsive makes a lot of sense. By reducing the complexity of the site into a single code base, companies can lower the total cost of ownership of web initiatives and future-proof the site for new devices.
Demystifying the brand wheel - McGrath O'Toole Posted by MRL on November 17, 2011 The foundation of our creative work always focusses on our clients’ customers first; considering what they view to be important and how they are likely to engage with that brand. This is a constant, regardless of whether the creative is targeting B2B or B2C audiences. Secondly, we consider the nature of our clients’ brands – the essence (what makes it tick). We usually do this either by working with existing research or, in many cases, we research ourselves. How?
13 Essential Tools to Check Cross-Browser Compatibility With an endless combination of modern and legacy browsers for users to choose from (depending on their system capabilities), it's our responsibility as designers and developers to ensure the websites we build perform adequately. Testing multiple browsers on multiple platforms isn't just difficult — it can be virtually impossible without the correct resources. However there are tools that let you comprehensively test your website, and check if it successfully displays across various browsers, platforms and resolutions. That way, your users will receive a positive, user-friendly experience no matter what their setups are. Below is a curated list of both free and premium cross-browser testing tools, ranging from cloud platforms to desktop applications. These tools will help you easily test everything from versions of Internet Explorer versions to more than 300 modern browser combinations.