The Evolution of Privacy on Facebook About Facebook is a great service. I have a profile, and so does nearly everyone I know under the age of 60. However, Facebook hasn't always managed its users' data well. In the beginning, it restricted the visibility of a user's personal information to just their friends and their "network" (college or school). This blog post by Kurt Opsahl at the the EFF gives a brief timeline of Facebook's Terms of Service changes through April of 2010. Let me be clear about something: I like Facebook. Data The data for this chart was derived from my interpretation of the Facebook Terms of Service over the years, along with my personal memories of the default privacy settings for different classes of personal data. I welcome data corrections, so please leave a comment below if you have better numbers to share. Types of Personal Data Facebook's classification system for personal data has changed significantly over the years. Audiences Implementation I built this sketch using Processing.js. About me
Future of Mobile Marketing with NFC and Object-Based Media NFC stands for Near field communication and is a wireless technology that allows for very short range communication between just two devices. You’ve probably heard a lot about how NFC will affect mobile payments. Soon NFC chips will be standard in mobile phones. In essence, when you walk into a store to shop you can pickup what you want, skip the cash register and as you walk out your mobile phone will pay for the items you wanted. You phone could automatically check you into foursquare or check a phone app to see what coupons or discounts would be at that store. Object-Based media is objects with NFC that can produce Media links such as Video, Augmented Reality or websites pop up on people mobile devices. The exciting part is how it can be used in marketing. Brings a whole new level to consumer education and point of sale buying huh.
LivingSocial Sells 1 Million Amazon Vouchers and Counting Apparently a LivingSocial deal offering a $20 Amazon gift card for $10 is one that's too good to pass up. The 50% off deal went out to LivingSocial members in 170 markets earlier this morning and has now been purchased more than one million times. That number may even be doubled by the time the deal closes Thursday morning, should LivingSocial members continue to buy at this rate. Amazon, clearly interested in helping the startup it just invested $175 million in, will likely take a big hit as a result of the deal's popularity. If this sounds a bit like déjà vu, that's because Groupon ran a similarly hot promotion offering 50% off at the Gap in August of last year.
35 Creative Facebook Fan Page Photo Strips by Jason Keath on Apr 11, 2011 If Facebook were still in college, it would be that friend that could never settle on a major. Switching every semester. Facebook is consistently changing things up on us marketers, for better or worse. I hesitate to say this, but it looks like Facebook may have finally found a page feature it could stick to. Last month Facebook pages went through big changes. One change that caught many by surprise and has made a big visual impact on Facebook pages was the new photo strip. The current photo strip for the Social Fresh Facebook page looks like this: Not too many businesses are actively using the photo strip in any way. We wanted to highlight some of the companies that are already taking advantage of this feature and let you in on the technical details for creating a branded photo strip on your own Facebook Page. How To Create A Branded Facebook Page Photo Strip These are some simple steps and rules to follow to create your own simply branded photo strip: 1. 2.
SoLoMo Revolution Picks Up Where Hyperlocal Search Left Off Hyperlocal search was a hot-button term a few years ago, but there’s a new phrase in town that takes its predecessor to a whole new social level: SoLoMo. The phrase "hyperlocal search" emerged when PC users searching for local information on engine sites such as Google were connected to the latest information, news and deals for that area. But now with rise of smartphones and tablets that integrate geo-location technology such as GPS to help users locate what’s around them, the term has evolved into what industry experts are calling Social Local Mobile Search (SoLoMo). "'Hyperlocal search’ may be dying, but the phenomenon is evolving and becoming more mobile,” says Greg Sterling, senior analyst with San Francisco-based consultancy Opus Research. In recent years, the big search engines have focused on improving localization of both content and advertising on the PC. However, the accuracy of this information wasn’t always reliable.
Privacy and safety - Social Media Statistics Two-thirds of parents claim to set rules on their child’s use of social networking sites, although only 53% of children said that their parents set such rules. While communication with known contacts was the most popular social networking activity, 17 % of adults used their profile to communicate with people they do not know. This increases among younger adults. Sixty-nine per cent of adults who have a social networking page or profile used social networking sites to talk to friends or family who they saw regularly anyway, compared to 17% of adults who used sites to talk to those they didn’t already know. Those who talked to people they didn’t know were significantly more likely to be aged 16-24 (22% of those with a social networking page or profile) than 25-34 (7% of those with a profile). Several areas of potentially risky behaviour are suggested by the qualitative and/or quantitative research.
Mobile Statistics, Stats & Facts 2011 Microsoft Tag has just released a neat infographic highlighting statistics on how people are using mobile phones in 2011. I also dug up a great video that featured late last year with an array of great mobile “growth” statistics, stats and facts for 2011. The infographic shows that over 1 billion of the worlds 4+ billion mobiles phones are now smartphones, and 3 billion are SMS enabled (weirdly, 950 million mobile phones still don’t have SMS capabilities). In 2014, mobile internet usage will overtake desktop internet usage and already in 2011, more than 50% of all “local” searches are done from a mobile device. 86% of mobile users are watching TV while using a mobile phone, 200+ million (1/3 of all users) access Facebook from a mobile device and 91% of all mobile internet use is “social” related. Be Sociable, Share!
Groupon vs. Living Social vs. Facebook Deals I can honestly say I’ve never purchased anything from these daily deal companies. There are some great deals, but nothing that they offer really piques my interest. Sky diving and Outback Steakhouse – I don’t need those. Yeah, I get them for cheaper, but it is still costing me money I wouldn’t have spent in the first place. I know the majority of users, like myself, just wait until there is a deal for a place they frequent, I just haven’t seen anything worthwhile yet. I remember when Google offered billions of dollars to buy out Groupon, and Groupon turned them down. Share This Infographic Get Free Infographics Delivered to your Inbox Open Graph Like Buttons: Overview, Part 1 Menu Oracle Social Spotlight Subscribe to email updates Social Cloud In the Mix: Social Chatter for Live Events If you frequent business events, you've probably noticed an increase of digitally displayed social media chatter. Read more Share Oracle Social Life Oracle Social Cloud Gives Thanks Thanksgiving is a day for family, football and food comas. Read more Best Practices 3 Must-Haves for a Successful Digital Transformation Last week, I flew to Chicago for CMS Wire's DX Summit, but my digital experience immersion training began before the event even kicked off. Read more Collaboration: An 'Outside' Job From guest author and Product Strategy Manager Sandy Yu: developing a rapport across virtual teams requires thinking outside the cube. Read more Product News It's Time to Connect Meaningfully with Your Social Audience We are thrilled to announce that as of November 9th, every Oracle Social Cloud customer with access to Engage will be able to leverage a brand new engagement... Read more Read more Contact