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Web Strategy Matrix: Google Buzz vs Facebook vs MySpace vs Twitter (Feb 2010)

Web Strategy Matrix: Google Buzz vs Facebook vs MySpace vs Twitter (Feb 2010)
Lack Of Signal In A Sea of Noise There’s an incredible amount of media and blogger noise about social networks, yet most focus on “killer app” hype without an objective point of view. My career mission? To cut out the hype and help companies make sense of what to do. For those fraught with information overload, this definitive matrix distills what matters. Situation: New Contender Shakes Up Industry Google has entered the social networking play with “Buzz”, and by the look of it, this time it’s for real. There’s a lot of market confusion on how they could stack up, so here’s my take. Executive Summary: Brands Must Stay Focused On Where Customers Already AreGoogle’s entrance causes media havoc but web strategists should stay focused. This scorecard has a limited shelf life, so I’ll likely create a new scorecard after future announcements from these players.

http://www.web-strategist.com/blog/2010/02/11/matrix-buzz-vs-facebook-vs-myspace-vs-twitter-feb-2009/

Related:  Innovation Roller Coaster

Can Myspace be Revived? Part I I had the opportunity to ask this question only recently during a Creative Strategy and Execution class and I honestly believe that Yes it Can. I realize that Myspace has encountered massive criticisms...in fact, I am guilty of offering those criticisms myself. However, I am convinced that most of the problems have been due to a lack of vision...a clear cut vision that is driven by a target market. Now, you may be wondering what does this have to do with writing and the truth is that it has everything to do with writing. A good writer will be able to read something and determine whether the message is clear, concise and to the point.

Led by Facebook, Twitter, Global Time Spent on Social Media Site According to The Nielsen Company, global* consumers spent more than five and half hours on social networking sites like Facebook and Twitter in December 2009, an 82% increase from the same time last year when users were spending just over three hours on social networking sites. In addition, the overall traffic to social networking sites has grown over the last three years. Globally, social networks and blogs are the most popular online category when ranked by average time spent in December, followed by online games and instant messaging. With 206.9 million unique visitors, Facebook was the No. 1 global social networking destination in December 2009 and 67% of global social media users visited the site during the month. Time on site for Facebook has also been on the rise, with global users spending nearly six hours per month on the site.

Five Reasons Why Corporate Blogs Fail - Technorati Guru Corporate blogging has become incredibly popular in the business to business (B2B) sector. Industries that were once thought inhospitable to blogs, these tools are not only popping up but are making a profound difference in marketing, relationship cultivation and client interaction. Yet too often, the full potential isn’t realized. Corporate blogs either don’t deliver on expectations or, worse, are left to suffer a quiet, lonely death. When this happens, of course, blogs themselves are blamed, with little consideration given to the fact that execution (rather than platform) was flawed. 35 Great Social Media Infographics 35 Great Social Media Infographics [Note: I recently updated this compilation to include some more recent visualizations... you can see it here.] Here’s a collection of terrific social media infographics that might come in handy. As you probably know, infographics are visual representations of information, data, or knowledge. They illustrate information that would be unwieldy in text form and they act as a kind of visual shorthand, making information easy to understand and consume. They are driven by the same information as charts, but they’re often a better form of communication because of their pleasant aesthetics — charts and graphs can communicate data, but infographics turn data into information.

Reviving Myspace: A SWOT Analysis & WTH does that have to do with writing?!!! Once the powerhouse of Social Media, Myspace, LLC must now fight for its ranks again in order not to find itself eventually out of business. Myspace clearly states on their website that the company caters to Generation Y with their use of embedded videos,live steaming, celebrity connections, televisions broadcasts, movies and an unending amount of games. “Myspace is also the home of Myspace Music, which offers an ever-growing catalog of freely streamable audio and video content to users and provides major, independent, and unsigned artists alike with the tools to reach new audiences. The company is headquartered in Beverly Hills, CA and is a subsidiary of Specific Media.”(myspace.com, 2012).

How to say stupid things about social media A woman checks Twitter on an iPhone Photograph: Sarah Lee Here are some suggested things to say if you want to sound like an idiot when you talk about social media: • It's inconsequential – most of the verbiage on Twitter, Facebook and the like is banal blather Yes, it certainly is. The Value of Social Media [STATS] Social media plays an important role in our lives and has drastically changed the world in ways more than one; It is now one of our important platforms of communication – we live and breathe it everyday, we rely on them for information and may even feel awkward not checking our Facebook account for notifications for 24 hours. Whether B2B or B2C, every industry is able to leverage on social media for their business. As people spend more time on social media online, ad dollars into social networking sites have also been increasing.

Venture Beat If you’re the type of obsessive-compulsive person who needs to organize the firehose of information confronting you every day on the web, then Pearltrees might work for you. It’s a visual social bookmarking service that allows you keep track of what you’ve read and establish relationships between different pieces of content. Using Pearltrees is like drawing a mind-map, but with online content. You can drag-and-drop content into a browser add-on or the service will automatically index links you share on Twitter. Then you can organize all of that content into a tree or a web of keywords like the picture shown above. Facebook v. MySpace In The U.S. Market: The Music Factor Facebook is now the largest social network in the world. But they continue to trail MySpace by a massive 36 million users in the U.S., and at current growth rates it will take them 18 years to overtake them. Most of Facebook’s growth is international, where they’ve executed on a brilliant strategy for quickly rolling out localized versions of sites by getting their users to do the translation work for them (MySpace, by contrast, expands via a command-and-control infrastructure that puts people on the ground in each new international market). But the commercial value of some of those international users is far less than the U.S., the UK, Japan and a handful of other countries with robust online advertising markets. Is Music Perpetuating MySpace’s Lead In The U.S.? Music is MySpace’s territory.

15 Fascinating Ways to Track Twitter Trends One of the great things about TwitterTwitter reviews is that it is a great place to track emerging trends. When major events or big stories occur, people tweet about it and it inevitably ends up at the top of Twitter Search as a top trend. But this only scratches the surface of tracking Twitter trends. There are a wide variety of web applications, Twitter accounts, and even iPhone apps that can help people do everything from track popular hashtags to graph out recent Twitter trends. 10 Beautiful Social Media Infographics This series is supported by Ben & Jerry's Joe, Ben & Jerry's new line-up of Fair Trade and frozen iced coffee drinks. Learn more about it here. Infographics help communicate information in a digestible manner as they creatively present data in an understandable and engaging format.

MySpace Says Twitter Is Closer Competitor Than Facebook MySpace’s recent reorientation to emphasize entertainment over friends makes it more similar to Twitter than Facebook, said News Corp Chief Digital Officer Jonathan Miller at the Web 2.0 Summit in San Francisco. “Twitter is about asymmetrical relationships,” said Miller, while Facebook users have mostly symmetrical friend relationships. “MySpace is in between.

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