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Web Strategy Matrix: Google Buzz vs Facebook vs MySpace vs Twitter (Feb 2010)

Web Strategy Matrix: Google Buzz vs Facebook vs MySpace vs Twitter (Feb 2010)
Related:  Innovation Roller Coaster

Can Myspace be Revived? Part I I had the opportunity to ask this question only recently during a Creative Strategy and Execution class and I honestly believe that Yes it Can. I realize that Myspace has encountered massive criticisms...in fact, I am guilty of offering those criticisms myself. However, I am convinced that most of the problems have been due to a lack of vision...a clear cut vision that is driven by a target market. One of my favorite quotes is "Vision without action is Fantasy but Action without Vision is Drudgery" (author unknown). Myspace LLC is a leading social entertainment destination powered by the passions of fans. Myspace is also the home of Myspace Music, which offers an ever-growing catalog of freely streamable audio and video content to users and provides major, independent, and unsigned artists alike with the tools to reach new audiences. Is it well written? Let's Meet Sean Sean is a Myspace user.

35 Great Social Media Infographics 35 Great Social Media Infographics [Note: I recently updated this compilation to include some more recent visualizations... you can see it here.] Here’s a collection of terrific social media infographics that might come in handy. As you probably know, infographics are visual representations of information, data, or knowledge. It’s very helpful to use infographics in presentations, reports, articles, etc., to convey concepts. Most of these have been scaled down or cropped. If you know of any good ones that I’ve missed, please leave a comment and let me know! 1. 2. 10 Levels of Intimacy in Today’s Communication 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35.

Come costruire una Social Media Strategy di successo Cosa è una social media strategy? Potremmo forse definirla come il modo in cui un’azienda decide di entrare a far parte del social web, decide che è arrivato il momento di ascoltare la propria audience, decide di approcciarsi al marketing conversazionale e decide infine, come e dove comunicare e ascoltare. Quali sono dunque i principali passi che precedono l’entrata nel social web di un’azienda? E’ necessario identificare bene innanzitutto gli obiettivi da raggiungere. la nostra azienda/settore è idonea ad una presenza nel social web? Queste a mio modo di vedere sono le domande principali che ogni azienda dovrà porsi prima di entrare nel social web. In base alle risposte date dall’azienda, si potrà decidere di entrare nel social media marketing nei seguenti modi: Articoli correlati: The following two tabs change content below. Approfondisce il Web Marketing e i social media da tempo.

Reviving Myspace: A SWOT Analysis & WTH does that have to do with writing?!!! Once the powerhouse of Social Media, Myspace, LLC must now fight for its ranks again in order not to find itself eventually out of business. Myspace clearly states on their website that the company caters to Generation Y with their use of embedded videos,live steaming, celebrity connections, televisions broadcasts, movies and an unending amount of games. “Myspace is also the home of Myspace Music, which offers an ever-growing catalog of freely streamable audio and video content to users and provides major, independent, and unsigned artists alike with the tools to reach new audiences. In the my previous blog post (Can Myspace be Revived?) Marketing is no longer about the stuff that you make, but about the stories you tell. ~Seth Godin, sethgodin.typepad.com Long gone are the days when the primary means of communication consisted of a letter across the ways or a simple call from the home telephone.

Venture Beat If you’re the type of obsessive-compulsive person who needs to organize the firehose of information confronting you every day on the web, then Pearltrees might work for you. It’s a visual social bookmarking service that allows you keep track of what you’ve read and establish relationships between different pieces of content. Using Pearltrees is like drawing a mind-map, but with online content. Other people can follow, link or add to the trees you’ve built, so there’s a social element to the site. Pearltree’s approach involves a pretty unique user interface, and it will probably work better for people who think visually. Paris-based Pearltrees has raised 2.5 million euros from angel investors. The company’s beta is launching in Wednesday as Europe takes the spotlight for technology this week with the Le Web conference in Paris.

Meet the top 20 brands on Facebook - TNW Social Media All the buzz over the last week has been about Google + but without a way for brands to engage there yet, it’s Facebook that still gets most of their attention in the social space. Now that Facebook pages have been live for a couple of years who are the biggest brands on the platform in terms of likes and what sorts of campaigns and apps running on their pages? The pages on the list are a mixture of brands that people love and have willingly liked as well as brands who are clearly acquiring Likes through large scale Facebook advertising. These brands have identified Facebook as a great platform to engage with their fans and have built up huge valuable communities and it’s interesting to see what rewards and engagement they all offer to keep those users loyal and to keep their page growing. 1. 2. 3. Starbucks has not been slow to embrace any form of social media and Facebook is no different. 4. 5. Possibly the best brand in the world for social media and creating content in general. 6.

Facebook v. MySpace In The U.S. Market: The Music Factor Facebook is now the largest social network in the world. But they continue to trail MySpace by a massive 36 million users in the U.S., and at current growth rates it will take them 18 years to overtake them. Most of Facebook’s growth is international, where they’ve executed on a brilliant strategy for quickly rolling out localized versions of sites by getting their users to do the translation work for them (MySpace, by contrast, expands via a command-and-control infrastructure that puts people on the ground in each new international market). But the commercial value of some of those international users is far less than the U.S., the UK, Japan and a handful of other countries with robust online advertising markets. Is Music Perpetuating MySpace’s Lead In The U.S.? Music is MySpace’s territory. Facebook, by contrast, has no real internal music strategy. Facebook’s Response To MySpace Music: iLike Facebook doesn’t appear to be engaging in any direct music strategy at all.

‘우주 삼국지’가 돌아왔다 : 책 : 문화 등록 : 2011.10.14 21:18 수정 : 2011.10.14 21:18 2801년 가상의 인류 미래사 제국과 민주주의 동맹 대결 사회·정치 문제들 파고들어 삽화 등 실어 ‘완전판’ 출간 은하영웅전설 다나카 요시키 지음ㆍ김완 옮김/이타카ㆍ전 15권, 각 권 1만3000원 서기 2801년, 지구를 떠나 은하연방 성립을 선언한 인류는 우주력의 시대로 접어든다. 지성이 최고조에 달한 인류는 고도로 발달한 기술을 발판 삼아 우주로 진출해 황금시대를 맞이했다. 쇠퇴하기 시작한 사회를 바로잡아 줄 수단으로 강력한 ‘독재자’를 선택한 은하제국, 이에 반기를 들고 뛰쳐나가 독립한 공화주의자들의 자유행성동맹, 그리고 그 사이에서 실리를 취하며 자신들의 세력을 다져 가는 페잔 자치령. 1980년대 초반 출간이 시작된 <은하영웅전설>은 장르상 에스에프로 분류되며 제국군(전제주의) 대 동맹군(민주주의)이라는 구도와 영웅들의 활약 탓에 언뜻 <스타워즈>를 연상시킨다. 20년 전, <은영전>이 한국에 처음 소개되었을 때(비록 해적판이었을망정)를 아직 기억한다. 한편으로는 극단적인 영웅 지향의 전개 방식과 함께 미래의 우주를 무대로 한 에스에프임에도 과학적 논리성이 떨어지는 설정 등이 단점으로 지적되기도 했다. <은영전>이 던지는 질문과 메시지는 여전히 곱씹어 볼 만하다. 해적판 출간 이후로 서울문화사에서 한 차례 정식판을 발간하기는 했지만 금방 절판되어 많은 독자들이 헌책방을 뒤져야 했던 이 책이 이번 완전판으로 출간된 것은 정말 반가운 소식이다.

MySpace Says Twitter Is Closer Competitor Than Facebook MySpace’s recent reorientation to emphasize entertainment over friends makes it more similar to Twitter than Facebook, said News Corp Chief Digital Officer Jonathan Miller at the Web 2.0 Summit in San Francisco. “Twitter is about asymmetrical relationships,” said Miller, while Facebook users have mostly symmetrical friend relationships. “MySpace is in between. One of the things we have to focus on right now is you have to declare a major.”

Social Media Measurement and Analytics 2011 has been a year of extraordinary growth in our practice at Semphonic. But no part of that practice has grown as dramatically as Social Media Measurement. There's tremendous interest right now in Social Media but it's an area - perhaps even more than mobile - where companies are still struggling to formulate a coherent strategy. That hasn't necessarily stopped or even slowed the pace of investment and maybe that's not unreasonable. If you wait until everyone figures out how to do this stuff, you may find that your competitors enjoy insurmountable advantages. With social media measurement, it often seems to us that it's a case of "deja vu all over again." 1. 2. 3. 4. 5. They apply to Social Media Measurement too. Over the course of a few posts, I'm going to cover some of the techniques we've been creating to do Social Measurement and talk about some of the cooler analysis projects. Hmm. In 2011, we've seen our clients use social media in at least six very different ways:

MySpace searches for revenue | Media | MediaGuardian The decision by MySpace to tie up with a major search partner is an obvious, albeit critical, strategic step that ultimately could determine whether it develops a viable business model or becomes another over-hyped dotcom fad. MySpace is in talks with internet giants Google and Microsoft about providing search services in a move that would open the door to major revenue growth for Rupert Murdoch's social networking site. While the popularity of the site is nothing short of a phenomenon, analysts and observers have thus far questioned how Mr Murdoch will recoup the $580m (£310m) he spent acquiring the site last year. While MySpace's online advertising revenue is continuing to rise, tapping the search revenue market will be a key move to develop the site into a mature business. ITV's £175m acquisition of Friends Reunited illustrates the purchase of a firm with an existing multichannel business model. The partnership will be mutually beneficial to both parties.

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