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Web Strategy Matrix: Google Buzz vs Facebook vs MySpace vs Twitter (Feb 2010)

Web Strategy Matrix: Google Buzz vs Facebook vs MySpace vs Twitter (Feb 2010)
Related:  Innovation Roller Coaster

Can Myspace be Revived? Part I I had the opportunity to ask this question only recently during a Creative Strategy and Execution class and I honestly believe that Yes it Can. I realize that Myspace has encountered massive criticisms...in fact, I am guilty of offering those criticisms myself. However, I am convinced that most of the problems have been due to a lack of vision...a clear cut vision that is driven by a target market. One of my favorite quotes is "Vision without action is Fantasy but Action without Vision is Drudgery" (author unknown). Myspace LLC is a leading social entertainment destination powered by the passions of fans. Myspace is also the home of Myspace Music, which offers an ever-growing catalog of freely streamable audio and video content to users and provides major, independent, and unsigned artists alike with the tools to reach new audiences. Is it well written? Let's Meet Sean Sean is a Myspace user.

Reviving Myspace: A SWOT Analysis & WTH does that have to do with writing?!!! Once the powerhouse of Social Media, Myspace, LLC must now fight for its ranks again in order not to find itself eventually out of business. Myspace clearly states on their website that the company caters to Generation Y with their use of embedded videos,live steaming, celebrity connections, televisions broadcasts, movies and an unending amount of games. “Myspace is also the home of Myspace Music, which offers an ever-growing catalog of freely streamable audio and video content to users and provides major, independent, and unsigned artists alike with the tools to reach new audiences. In the my previous blog post (Can Myspace be Revived?) Marketing is no longer about the stuff that you make, but about the stories you tell. ~Seth Godin, sethgodin.typepad.com Long gone are the days when the primary means of communication consisted of a letter across the ways or a simple call from the home telephone.

Facebook v. MySpace In The U.S. Market: The Music Factor Facebook is now the largest social network in the world. But they continue to trail MySpace by a massive 36 million users in the U.S., and at current growth rates it will take them 18 years to overtake them. Most of Facebook’s growth is international, where they’ve executed on a brilliant strategy for quickly rolling out localized versions of sites by getting their users to do the translation work for them (MySpace, by contrast, expands via a command-and-control infrastructure that puts people on the ground in each new international market). But the commercial value of some of those international users is far less than the U.S., the UK, Japan and a handful of other countries with robust online advertising markets. Is Music Perpetuating MySpace’s Lead In The U.S.? Music is MySpace’s territory. Facebook, by contrast, has no real internal music strategy. Facebook’s Response To MySpace Music: iLike Facebook doesn’t appear to be engaging in any direct music strategy at all.

MySpace Says Twitter Is Closer Competitor Than Facebook MySpace’s recent reorientation to emphasize entertainment over friends makes it more similar to Twitter than Facebook, said News Corp Chief Digital Officer Jonathan Miller at the Web 2.0 Summit in San Francisco. “Twitter is about asymmetrical relationships,” said Miller, while Facebook users have mostly symmetrical friend relationships. “MySpace is in between. One of the things we have to focus on right now is you have to declare a major.”

MySpace searches for revenue | Media | MediaGuardian The decision by MySpace to tie up with a major search partner is an obvious, albeit critical, strategic step that ultimately could determine whether it develops a viable business model or becomes another over-hyped dotcom fad. MySpace is in talks with internet giants Google and Microsoft about providing search services in a move that would open the door to major revenue growth for Rupert Murdoch's social networking site. While the popularity of the site is nothing short of a phenomenon, analysts and observers have thus far questioned how Mr Murdoch will recoup the $580m (£310m) he spent acquiring the site last year. While MySpace's online advertising revenue is continuing to rise, tapping the search revenue market will be a key move to develop the site into a mature business. ITV's £175m acquisition of Friends Reunited illustrates the purchase of a firm with an existing multichannel business model. The partnership will be mutually beneficial to both parties.

Unfounded Optimism: What the Decline of MySpace Says About the Verizon iPhone 4 « The News Corporation acquired MySpace in 2005 for $580 million — after a pitched bidding war with Viacom — with much the same sort of hoopla that now surrounds the pending availability of the iPhone 4 for Verizon. What does this say about the role of competitive intelligence in analyzing such transactions, and their impact on an industry? Rupert Murdoch, the News Corporation’s chairman, was lauded as a social media visionary when his company finalized the deal for MySpace. Today, MySpace is a shadow of its former self; yesterday, it announced nearly 500 layoffs — close to half of its 1,100 staff — in what many see as a precursor to an eventual sale. What does this have to do with the iPhone and Verizon? Some analysts are offering warnings — such as those expressed in a recent New York Times article — to those who have been dying to use the iPhone on Verizon’s network. Like this: Like Loading...

MySpace Music Not an iTunes Rival: MySpace CEO Chris DeWolfe, CEO of MySpace, who has been on a whirlwind tour promoting MySpace Music, his new joint venture with record labels, says that the new service isn’t competitive with Apple and iTunes. “I think it is a complimentary product to what Apple provides,” DeWolfe said in a phone call earlier today. “It will create more demand for iPod.” He insisted that they didn’t “create this venture as a competitor to Apple.” I am pretty sure Chris’s record-label partners see this as an iTunes competitor. They would love to be able to stand-up to Apple and its dominant iTunes music store. When Apple came up with its digital record store, they all signed up. More from this conversation with DeWolfe to follow later today.

SEO Competitive Analysis: Beating The Other Guys Now that you have used your free tools to see how your SEO competitors stack up, it’s time to dig a little deeper into their brand’s website for deeper competitive analysis. There are several things you need to look for in order to best assess what is working for them and where you can improve your site to be a stronger competitor. At this point, you’ve probably done your due diligence with keywords. So let’s move on to site structure. Firstly, you can check out roughly how many pages have been indexed on that site by going to google and typing in: This will give you an idea of about how many pages have been indexed by the search engine. Secondly, assess the site structure itself. So let’s say that you have dug into these competitors’ sites and found lots of great information on their many well-built pages with natural linking practices. Well, as the old adage goes, “content is king.” 1. 2. Add user-generated content to your pages in order to compete. 3. 4.

Why MySpace Can Still Win as a Music Destination Ray Padgett is a freelance music writer whose work has appeared in SPIN, The Celebrity Café and an upcoming Bob Dylan anthology. He runs the music blog Cover Me. Last October, MySpace reached an all-time low of 50.2 million unique visitors per month. That number has only gone down since (47.6 million in March). MySpace Music profiles remain the simplest, fastest way to check out a new band. Layout The biggest advantage MySpace music pages have over their Facebook counterparts is standardized layout. Take The National, a longtime indie favorite whose new album has garnered enough mainstream press for a number-three chart debut. Now try the National’s Facebook page. The standardized MySpace layout helps industry scouts as well. Embeddable Player Examine song vs. artist numbers and you’ll notice that some songs have higher play counts than the artist has profile views. Of course, this may change if MySpace users take their social networking elsewhere. Artist Dashboard Now What?

MySpace's New Revenue Model: Make App Developers Pay To Play The Facebook-MySpace Complex Why is MySpace trying so hard to be like Facebook? While it is true that statistics and the common crowd seem to demonstrate that most people are leaving MySpace for Facebook, those of us who remain true to MySpace do so for having features that Facebook does not offer. Therefore, why does it not enhance its own unique features, rather than become a mediocre version of Facebook? Flaunting its uniqueness will help MySpace gain competitive advantage over Facebook, and it will help MySpace retain those people who already like MySpace for being the way it was. Being a cheap imitation of Facebook isn't going to help MySpace win back those that have already deleted their accounts for the same reason that they opened them in the first place-- "because everybody else is doing it." Being in direct competition with Facebook may result even more deleterious for MySpace as a business. MySpace This is where I have been keeping my blog since I first joined the website in Spring 2005. Facebook

First luxury brand runs MySpace ad campaign Starting this week and continuing for a year, luxury brand Cartier will feature branded pages on MySpace to promote its “Love by Cartier” product line. Corinne Delattre, director of communication at Cartier International, said: "For the past two years, Cartier has embarked on a number of groundbreaking initiatives that unite luxury with new technology. "Today, the world is connected by a network. Blogs, group or individual websites are no longer the signs of a new era, but are an established reality for a whole new generation. As a large brand we must be able to communicate to this new generation of adepts of the digital world -- the MySpace community makes that possible." This isn’t Cartier’s first foray into social networks as another campaign is already running on the exclusive, invitation-only ASmallWorld where the rich and famous hang out. But, why MySpace? Tags: advertising campaign, social network inShare

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