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Elements of a Successful Brand 5: The Name. Share 10 4 19Share1 0 0 A brand is a complex organism. This is part five in a series of articles in which we examine a successful brand's component parts. If you could light a Bunsen burner under a great brand and distill it down to its most basic substance, you'd be left with the brand's most valuable asset — its name. Even after other critical elements have evaporated away, a brand's name still packs a punch. More and more professional services companies are recognizing that their firm name can help them stand out in a competitive environment and contribute to long-term customer loyalty. In this post, we take a closer look at firm names — the good and the bad. CoinedDescriptiveAbstractAcronymsFounder/Partner names. What is branding and why should I care? Not only does brand consideration, thinking and strategy enter my company’s work with clients on a daily basis, we at my company is currently going through the process of a rebranding ourselves.

What is branding and why should I care?

While the process of brand development can be extraordinarily beneficial for companies and entrepreneurs, I realize that it remains mysterious to many. Because of this, I reached out to Arielle Walrath, Principal at the Portland branding firm Might + Main, to demystify what a “brand” actually is, why it is important, and when and how companies should start thinking about working on theirs. To start, can you tell me what Might + Main does? We define ourselves as a branding agency. We are not a marketing firm and we try to make that distinction pretty clearly. Build a Fully Customizable Personal Website With branded.me.

I’ve been away from this blog for quite some time working on new products and services to support my audience.

Build a Fully Customizable Personal Website With branded.me

One new product I’ve been advising is called branded.me, out of my belief that everyone in the world should have their own website for their personal brand. Today branded.me launches the fastest and easiest way for a professional to create a completely customizable personal website. branded.me aims to empower individuals of all ages and skill levels to take control of their personal brands, and build personal websites in minutes, and even seconds. Here is what makes branded.me different than competitors: You won’t find a faster solution – the process is automated by using the LinkedIn API. With one click branded.me uses all the data from your LinkedIn profile to generate a mobile optimized website in seconds, which can be customized as much or little as desired.

Personal Branding Blog - Stand Out In Your Career. For many people, especially creative types and those involved in business, building a personal brand is one of the most important steps towards success.

Personal Branding Blog - Stand Out In Your Career

7 Easy-to-Fix errori che stai facendo con il tuo marchio personale. When you sign into LinkedIn every morning, what do you see?

7 Easy-to-Fix errori che stai facendo con il tuo marchio personale

You see that flag icon in the upper right-hand corner of the site (unless you’re on mobile, in which case it’s on the left-hand side), and it’s red. But when you click through, the notifications aren't about you. Sure enough, another one of your connections has published a new piece of content, has been featured in the media, or is speaking at a conference. Then you feel it -- that sense of paranoia that you’re so far behind with your own personal brand that you don’t even know where to start. You have so many questions about what to do and how to do it, all the while your peers seem to be easily “enhancing” their own personal brand. This cyclical mindset is one that haunts more people in our industry than are willing to admit, and it’s one that I personally struggle with everyday. 5 buoni consigli per migliorare la vostra presenza su LinkedIn [SlideShare]

Personal Branding Blog - Stand Out In Your Career. A few years back, Facebook opened the door of opportunity for attracting new prospects and fans with their Pages (different than a Facebook Profile).

Personal Branding Blog - Stand Out In Your Career

Then came the implementation of Facebook Graph search along with its updated algorithm and Page configurations which has caused these online relationships to dwindle. But having a strong brand presence on Facebook is still important. While it is harder today to connect with your audience on a personal brand’s Facebook Page without investing in ads, by implementing a few strategies you can start growing your audience again with more engagement for your posts.

How can your brand effectively change its social media marketing strategy on Facebook? Through organic reach, mentions on other Pages in your niche, eye-catching and interesting content, and daily follow-up. Personal Branding Blog - Stand Out In Your Career. Encouraging referrals is the best way to grow your business.

Personal Branding Blog - Stand Out In Your Career

However, as a new entrepreneur, to obtain referrals you have to have clients. Getting that first client can be one of the biggest challenges in getting your business off the ground. Fortunately, there are things you can do to entice new clients into hiring you. 1) Get hired by your former boss. While this doesn’t work in all cases, many small businesses get their start by turning their former employer into a client. 2) Engage your network. 3) Get involved in local and online business networks. 4) Collaborate with other businesses. 5) Write for trade or association publications.