Flat Cap Hotels launches with The Vicarage - Hospitality & Catering News. Flat Cap Hotels is a new countryside boutique 4* brand which will be rolled out throughout Cheshire & the North West, and in 2016 into the South.
The Vicarage Freehouse & Rooms (pictured above) is the first under the brand umbrella. New assets are being acquired during 2015 – the plan is to have 5 properties by 2018 – and the progress of Flat cap is sure to be followed with interest by the hospitality sector. What does the Flat Cap say? As a brand, Flat Cap Hotels is a quirky name which will appeal to a range of clientele and has been selected and created for a variety of reasons.
The “flat cap” encapsulates and stands for what many industries adopted as a piece of uniform prevalent in the North West and Cheshire. The “flat cap” was adopted by country elegance and grandeur. What will the brand deliver? Flat Cap Hotels offers a modern twist on the traditional country pub, restaurant & events space with unique bedrooms and suites. Motto: ‘Local Food, Local Drink, Local Country Living.’ Think-you-wont-newcastle-brown-ale-newcastle-thinks-youre-idiot-165519?utm_term=AWK_AdBrand&utm_content=buffer8691d&utm_medium=social&utm_source=twitter. If you've never had the pleasure of drinking a Newcastle Brown Ale you might well think it's a heavy, bitter beer.
You would also be dead wrong, Newcastle says—and the brand isn't afraid to call you on your bollocks opinion. The beer maker's latest 30-second spot, created by Droga5 N.Y., debuted Monday and relies on that sharp, sarcastic Newcastle voice that fans have grown to love and expect. This time around Newcastle confronts anyone who thinks the beer is too heavy and not drinkable. People with this misconception are, in Newcastle's humble opinion, "ignorant a**clowns. " "We've done a good job of building equity and keeping people laughing by making fun of the craziness that happens around holidays and in the advertising industry," Priscilla Flores Dohnert, brand director for Newcastle Brown Ale, told Adweek.
The strategy—calling anyone who thinks your beer is bitter an imbecile—may seem strange and off-putting, but it fits within that Newcastle voice. Strategic Imperatives For M&A. In the recent past, organisations were using brand architecture to manage increasingly complex brand portfolios and implement business strategies that would allow them to manage their innovation pipelines.
More recently, the focus has shifted towards: 5-things-editors-and-publishers-can-do-survive-digital-disruption-165193?utm_term=AWK_TodayTech&utm_content=buffer4e87a&utm_medium=social&utm_source=twitter. About a year ago, I stopped referring to Bon Appétit as a magazine and started calling it a brand.
Six months later I even dropped the air quotes. Not that it was easy. If you attended journalism school or worked for your college daily, you were reared on the separation of church and state. Editors edited, publishers sold ads. Period. At Bon Appétit we publish a monthly magazine, run a 24-7 website, crank out active Twitter and Instagram feeds, shoot weekly videos, produce special issues, publish cookbooks, record podcasts, orchestrate food festivals and throw really groovy dinners in our fancy-pants dining room at One World Trade Center. 9 Strategies to Build a Better Banking Website. By Karen DeSalvo, Chief Marketing Officer at Truliant Federal Credit Union Have you ever visited a website and felt disconnected to a familiar brand, or wondered if you were even on the right website?
A visitor’s website experience should be similar to a visit to one of your credit union or bank branches. Omni-Channel Banking Built Around Digital Natives. Are You Alienating Your Buyers? A Touchpoint Analysis Will Tell You. On paper, you’ve profiled your customers (buyer personas).
You’ve mapped their moves through the funnel (buyer process). You know them quite well, in the abstract. But what about up close and personal? Have you captured the buyer experience? Every interaction, or touchpoint, a buyer has with your company makes an impression. At points X, Y, and Z, are buyers warming up to you? How-build-your-own-meal-craze-reshaping-restaurants-165206?utm_term=AWK_TodayPress&autm_source=sailthru&utm_content=buffer7ce7b&utm_medium=social&utm_source=twitter. As fast-food giants like McDonald's struggle to get their sizzle back, fast-casual restaurants like Chipotle and Shake Shack have flourished.
Fast-casual revenue grew 13 percent in 2014, 10 times that of restaurants overall, with growth of 1.3 percent, according to Technomic, a restaurant market research firm. An even hotter trend within the fast-casual segment: build your own. The format was up 22 percent in sales in 2014, compared to 11 percent for made to order. Blaze Pizza counts 67 restaurants nationwide, plus Toronto and Calgary. Chipotle ignited the trend, captivating diners who sidestep down assembly lines picking burrito ingredients from employees behind the counter.
Cokes-new-twitter-ads-call-out-viewers-name-165174?utm_term=AWK_TodayTech&utm_content=buffer9eea9&utm_medium=social&utm_source=twitter. Flip Pages with Toes, in Magazine Made for Feet. Hansaplast makes foot care glamorous and fun with a special women's magazine As the sandal season of spring and summer starts, we start to think more kindly of the lowly extremities that support us in our daily activities: namely, our feet.
A special magazine created by foot product manufacturer Hansaplast and the creative studio BEING France imagines a foot-centric world, one where reading is done at a leisurely pace and pages are flipped with manicured toes. A promotional video showcases some of the magazine’s special features. These include a thick, varnished paper stock selected by BEING so that the pages can be easily turned by the hands’ less prehensile counterparts, and a larger type that allows you to read from further away. “When we researched about footcare and the target, we discovered that the typical footcare consumer was actually younger and more active than the traditional Hansaplast band-aid target (families, 35-50 yo),” said BEING’s Marie Reynaud.
Dumb-ways-die-game-thrones-edition-chronicles-shows-notable-demises-thus-far-164041?utm_term=AWK_AdBrand&utm_content=buffer9340e&utm_medium=social&utm_source=twitter. Pioneering Out-of-Home Dove challenges women to ‘choose beautiful’ in social experiment - Pioneering Out-of-Home. What is responsive storytelling and why is it a major 2015 design trend?
The best 30 online shops of the month [Shoppies - March 2015] Who are you Designing the Website For - The Client or the Target User? From Socks To Sex Toys: Inside America's Subscription-Box Obsession. Designing A Happier Office On The Super Cheap. When Google set up shop in New York City in 2012, the Internet was flooded with pictures of its stunning new $1.9 billion space.
The world marveled at lounges with deck chairs and slides, eco-friendly kitchens stocked with healthy food, and rooms designed to look like the inside of a tiny Chelsea apartment—complete with fake bathtubs and stovetops—for employees who like the idea of "working from home" at the office. Most companies don’t have Google’s budget; they can’t simply buy a new building, gut it, and redesign it from scratch.
Business leaders who are tight on resources and stuck with an existing space may find it easier to ignore the question of office design altogether. After all, there’s no way to compete with the cutting-edge offices that Google, Facebook, or WeWork are building around the country. But according to Elliot Felix, founder of Brightspot, a strategy firm that helps organizations rethink their space, this is entirely the wrong approach. 1. 2. Behind The Redesign Of The THX Deep Note, The World's Most Iconic Audio Logo. So famous that it has been sampled by Dre and parodied on The Simpsons, the THX Deep Note is one of the most recognizable pieces of computer-generated music in the world.
Although it contains only one note spread across a variety of pitches and modulations, this 30-channel glissando of discordant sounds builds upon itself to go from loud, to louder, to extremely loud and incredibly close. Now, the iconic audio logo is getting its first redesign ever by the same man who gave the world the Deep Note in the first place.
And it's even more dramatic than before. A "Biblical" Story First created in 1983, the Deep Note was originally designed as an audio logo for the then-nascent THX Sound System, a high-fidelity audio standard which LucasFilm introduced with Return of the Jedi. It was originally created by Dr. As Moorer tells it, inspiration for the original Deep Note came to him in a flash. 1c59d714-ffdb-4e42-a6ee-43a4826c37e5-large.jpeg (JPEG Image, 856 × 1024 pixels) - Scaled (97%) Dave Bard sur Twitter : "@AnkerOfficial I'm Loving the customer-centric brand focus of this #brand #anker #tech #accessories... Can This Simple Card Game Tell You Exactly What Kind of Brand You Are? Having trouble defining the essence of a brand? There might just be a simple tool that could help you brainstorm ideas, narrow down your strategy and filter out all the cluttery jargon.
Introducing The Brand Deck, a simple card game that can help you define your brand's personality. Scott Thomas, former design lead for the 2008 Obama campaign and founder of Chicago design and technology studio Simple. Honest. Work, is behind the idea and describes the concept of the cards in the video below. "I think one of the most important things with starting any company, or any brand—the sort of core characteristics that define who you are—even if you're focusing on the visual perspective of that brand, communicating certain attributes is key," he says. There's a Kickstarter for the project, which explains the game this way: Ad-day-reebok-wants-you-be-better-human-not-just-better-athlete-162649?utm_term=AWK_AdBrand&utm_content=buffer94f7a&utm_medium=social&utm_source=twitter.
Reebok and Venables Bell & Partners really work up a sweat for "Be More Human," an integrated global campaign that celebrates ordinary people who use sports and fitness in their quest for personal fulfillment and to serve the greater good. In the lead spot, "Freak Show," folks wake in the wee hours or stay out long after dark, risking pain and injury, pushing themselves to the physical and emotional limit. Muscles pump and strain. Blisters rise. Bodies bob in the slimy shallows of Reebok's muddy Spartan Race competition. Perspiration flies everywhere. "We do it to be better. Director A.G. #Business #Brand #Strategy Insider. Branding 101: The Small-Business Guide to Building a Killer Brand Identity. Discovering and implementing your company's brand identity isn't as complicated as it may appear. Here are our play-by-play tips that can help you nail your brand identity. November 12, 2014.
The Top 10 Personal Branding Blunders You Must Avoid. Dr Pepper Hops on a Hot Digital Trend: Turning GIFs Into the New Emojis of Messaging. Woo. Oh boy. New Book Explores Masculinity in Scorsese Films. Do you know how Martin Scorsese came to cast Ray Liotta in Goodfellas? At the height of the controversy over The Last Temptation of Christ, the director took his film to the Venice Film Festival, and one morning, walking out of his hotel on the Lido, he saw Liotta across the lobby. The actor’s audition tape had just arrived at his office back in New York. “I got the tape!” 40 Brand Logos With Hidden Messages, Starting With the Most Famous One.
You probably already know the story behind the famous FedEx logo and its clever use of negative space. (If you don't, read this.) But of course, it's hardly the only logo with a "hidden message. " YouTube, Speaking the Language of TV, Wins Big Brands Like Kia. David SchoonoverNational Manager, CRM and Digital MarketingKia Motors America Kia’s David Schoonover says that YouTube has changed its tune this year, a move that could grow the platform’s advertiser roster and earn more television dollars. The national manager of CRM and digital marketing for Kia Motors America spoke with eMarketer’s Danielle Drolet about YouTube’s recent paradigm shift and the implications for marketers’ video ad campaigns. The Best Branded Content of 2014 So Far. I combed through hundreds of pieces of branded content researching this piece, and I must say, at no point was I tempted to quit my job at Contently and relocate to the remote jungles of Central America. A few years ago, I’d probably be singing a different (Spanish) tune.
Brands used to have a tenuous-at-best grasp on editorial content, but today, thanks to an influx of professional journalists and the shining examples set by brand publishers like Red Bull, Chipotle and GE, that’s no longer the case. R3hab ft. Eva Simons - 'Unstoppable' (From Pepsi Beats of the Beautiful Game) Western Europe's Social Users Choose Personalization over Privacy. eMarketer estimates that social network ad spending—including display, search, video and other forms of ads appearing within social sites, social games and social applications—will reach $2.54 billion, or 8.0% of digital ad spending, in Western Europe this year, for an annual gain of more than 21%.
Even greater growth will be seen in 2015, as social sites claim an estimated 9.1% of Western Europe’s digital ad investments, according to a new eMarketer report, “Western Europe Social Networking Trends: Ad Spending Trails Rising Consumer Usage.” Yet by any measure, ad spending on social networks still lags well behind what one might expect considering the size and growth of the region’s social audience and the importance most of those users attach to social media. eMarketer projects the number of social network users in Western Europe to pass 178 million this year, as nearly 60% of internet users—equivalent to 42.6% of the population—visit a social site via some device at least monthly.
Selfies for Facebook Marketing?.. Here's 6 Ways to Use Them. Selfies on Facebook are nothing new. We Are a Creative Agency Specializing in All Your Branding Needs. What Apple is really buying with Beats. Where are luxury brands going wrong online? The recent Harvey Nichois site redesign received some criticism for its perceived lack of a luxury feel, and its 'middle of the road' look. It seems that luxury brands and retailers are to be judged by slightly higher standards than more 'mass market' businesses, so how do they handle this? In a two part post, I'll look at what makes a site luxurious, and where some brands are going wrong...
Do luxury brands have to be different online? I suspect the answer to this is a resounding yes. People buy from luxury brands for various reasons: 12 of the best Instagram videos of April 2014. Here are some of the finest branded Instagram videos from April 2014. The Best Branded Content of 2014 So Far. You Won’t Believe Which Brand is the New King of Data-Driven Content. In early October, we called on PornHub to seize the opportunity and build the greatest data-fueled brand blog of all time.
Amazon, in Threat to UPS, Tries Its Own Deliveries. Starbucks thinks it might make some of its future revenue as a software company. The numbers: Solid. Starbucks reported $427 million in profit during the second quarter, a 10% increase from the same period last year. Revenue was $3.87 billion in its fiscal second quarter, which was slightly below expectations of $3.96 billion. Marketing campaign urges fliers to share stories. Why is Ford's social media strategy so good? Here's how to really detect lies. When Branding Is Too Good: A Cautionary Tale From New York's Citi Bike.
Davidbardell. This Generic Brand Video Is The Greatest Thing About The Absolute Worst In Advertising. Nurofen positions as lifestyle brand. British Gas unveils strategy to get closer to customers. Adidas unveils new global brand strategy. Create A 3D Printed Action Figure That Looks Like You. Designlab® / Projekter. ADVERTISING + BRANDING + DIGITAL AGENCY.