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CARTE INTERACTIVE DES MEDIAS SOCIAUX 2015 (Overdrive) - Comment maximiser l'engagement sur Google Plus ? Google+, c’est compliqué.

Comment maximiser l'engagement sur Google Plus ?

Creating a Weekly Social Media Report: How to Make an Impression With Your Boss. Creating a Weekly Social Media Report: How to Make an Impression With Your Boss Kevin Shively Blogger Extraordinaire Simply Measured Working at Simply Measured, we interact with community and social media managers on a daily basis.

Creating a Weekly Social Media Report: How to Make an Impression With Your Boss

A common misconception is that this role gets to play on Twitter all day, but the reality is that CMs are focused on a myriad of tasks every day: engaging their community, converting traffic, adding value, building the brand, connecting with influencers, creating content…AND playing on Twitter. If you work in social media, you know as well as I do that the list goes on. With such a sprawling task list and an even more diverse set of goals, it can be tough to parlay that activity into a meaningful and concise weekly summary for your team or boss. La petite histoire de Youtube en 10 vidéos-clés. Social media use by museum visitors before, during and after their visit: a useful tool of customer care. As museum social media managers, have we ever really stopped to think about how our audiences use social networks before, during and after their visit to our institutions?

Social media use by museum visitors before, during and after their visit: a useful tool of customer care

How much useful it would be to reflect on these dynamics to plan better online strategies and maximize the limited resources at our disposal? Have we ever noticed how some of the information passing through social media could prove to be crucial to reconsider some key factors, such as curatorial choices, exhibition design, and audience research? Last summer I had the chance to attend an interesting session of internal training on these issues conducted by Erin Blasco, Education Specialist at the National Museum of American History. Les ados boudent Facebook et Twitter, mais plébiscitent Instagram, Snapchat et Tumblr. Les ados sont une cible particulièrement complexe à appréhender, car extrêmement volatile, donc avec des comportements très durs à décrypter.

Les ados boudent Facebook et Twitter, mais plébiscitent Instagram, Snapchat et Tumblr

Une population néanmoins essentielle à étudier pour identifier les prochaines tendances et pouvoir anticiper dans quelle direction le marché va se déplacer. Ceci est d’autant plus vrai avec les médias sociaux, dans la mesure où les moyens mis en oeuvre sont de plus en plus élevés (moyens humains et financiers, budgets publicitaires…), d’où la nécessité d’avoir une longueur d’avance. Je pense que tout le monde est d’accord avec ça. 100 caractères + une infographie, nouvelle unité de langage de la com politique. Datavisualisations, infographies, dessins, GIF: pourquoi les fils d'info politiques sur les réseaux sociaux ressemblent de plus en plus à l'avenue des Champs-Elysées en période de Noël...

100 caractères + une infographie, nouvelle unité de langage de la com politique

Quand Jean-Paul Huchon, président du conseil régional d’Ile-de-France, s’emmêle les pinceaux à la mi-octobre sur le Grand Paris et affirme sur Europe 1 que le futur métro roulera à 160 km/h (au lieu de 60), le fait qu'il soit passé à 22 heures n'y changera rien. Twitter dégaine dans les heures qui suivent avec un petit montage visuel qui, faute de pouvoir gagner un concours de graphisme, obtient l'objectif recherché: être repris. La fédération UMP d'Ile-de-France et d'autres comptes des ténors de l'opposition locale le relaient. Des métros à 160 km/h selon M. #Huchon Vivement @vpecresse présidente du #cridf pic.twitter.com/rQ5RCePUZx — PierreYves Bournazel (@pybournazel) October 15, 2014 .

September Epic Content · Penflip. 1.

September Epic Content · Penflip

Create an exclusive club. Making your email subscribers feel special is a great way to generate excitement for the content or offers you are sending them and it's a powerful community building tool. Exclusivity can be subtle, like the Apple example below, or it can be overt, like the Groove example. Whenever Apple launches a new product, customers camp outside their stores to get their hands on the latest device. By offering a pre-order, Apple can cash in on that excitement without putting additional stress on their retail stores. Groove's Alex Turnbull takes a more direct approach. As a subscriber, you’re getting this link about an hour before the post goes live on our blog’s homepage.

Each email he sends begins with the words "Early Access". It makes email recipients feel like they are part of an exclusive club because, well, they are! Email Marketing Best Practices: 20 Tips for Dramatically Better Emails. En Islande, la police se lâche sur Instagram ! 25 KPIs Every Manager Needs To Know. By Bernard Marr, Chief Executive at Advanced Performance Institute on 27,072 views Featured in: Business Key Performance Indicators (KPIs) should be used to understand performance and drive better decision-making.

25 KPIs Every Manager Needs To Know

However, most companies struggle to find the vital few KPIs. Key Performance Indicators (KPIs) should be used to understand performance and drive better decision-making. Statistics. Facebook Organic Growth: How to Defy the Odds and Grow a Huge Facebook Community. Go Big on Community Management! Featured in: Social Media Community management goes way beyond customer service and crisis management.

Go Big on Community Management!

Making human connections is absolutely crucial to the success of your business. There is no avoiding it. ... Community management goes way beyond customer service and crisis management. 6 Ways to Get Your Tweets Noticed. Do people pay attention to your tweets?

6 Ways to Get Your Tweets Noticed

Are you customizing your tweets for maximum attention? About 500 million tweets are sent every day. That’s roughly 5,800 tweets posted each second. Social Media Strategy: How Much Time Does a Good Strategy Take? Featured in: Social Media Does juggling social media management along with an armful of other task sound familiar to you?

Social Media Strategy: How Much Time Does a Good Strategy Take?

If so, I thought it might be helpful to detail what I’ve found so far and to show what all’s ... How To Go Viral. 7 entreprises qui ont tout compris aux réseaux sociaux. Lorsqu’une entreprise souhaite développer sa présence en ligne et engager la conversation avec sa communauté, il lui est crucial de bien définir sa stratégie.