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Marketing communication, PR, branding, e-commerce

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Miles Hobson sur Twitter : "The State Of Digital Marketing 2015 #Infographic #digital #marketing... The State Of Digital Marketing Infographic - The Chat Shop. Bienvenue dans l’ère du marketing des valeurs et de l’engagement. Terminé le marketing sans foi ni loi : pour communiquer la valeur d’un produit ou d’un service il faut désormais des valeurs !

Bienvenue dans l’ère du marketing des valeurs et de l’engagement

Le citoyen consommateur ne croit plus les beaux discours. The anatomy of content marketing. Content marketing can be a brand’s best friend, and plenty of brands are using this powerful technique to win over audiences (and customers).

The anatomy of content marketing

If you’re just tuning in, content marketing—also known as “brand journalism”—is when an organization produces content as if it is a media outlet. Some brands have even hired reporters and editors to produce the content, which includes anything from well-written and deeply researched blog posts to image-rich Facebook pages. Nissan, for example, staffs a newsroom with a number of former prominent journalists. Other brands have actually worked with media outlets—such as BuzzFeed, Mashable, and The Onion—to produce content for them. But do these efforts produce results? Last October, ContentPlus, a marketing firm in the U.K., produced an infographic titled “The Anatomy of Content Marketing” underscoring the power of this discipline. . • Blogs give websites 434 percent more indexed pages and 97 percent more indexed links.

Check out the entire infographic: 5 tips for new grads entering the PR and marketing field. It’s April.

5 tips for new grads entering the PR and marketing field

They say April showers bring May flowers. April also brings waves of students about to graduate, filled with anticipation, pounding the pavement in search of that first job in PR and marketing. But this year, finding that first job will require a combination of digital and practical skills. The competition is fierce. The economy is just now beginning to turn. 5 tips for new grads entering the PR and marketing field. It’s April.

5 tips for new grads entering the PR and marketing field

They say April showers bring May flowers. April also brings waves of students about to graduate, filled with anticipation, pounding the pavement in search of that first job in PR and marketing. But this year, finding that first job will require a combination of digital and practical skills. Communication & Social Skills. Communication et confiance en soi. Ecommerce. Ecommerce/Internet - MISC infographics. eCommerce/mCommerce. 53 signs you work in public relations. Editor's note: This story first appeared on PR Daily in October 2011.

53 signs you work in public relations

The first 11 signs were written by Lauren Fernandez. (The story originally appeared on Fernandez's blog.) The next 42 signs are comments from readers. The story remains one of PR Daily's most popular. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10 skills PR professionals will need in 2020. A few months ago the good folks with the Puget Sound PRSA chapter asked me to keynote their PRSA Pro Conference on June 12.

10 skills PR professionals will need in 2020

The topic they wanted me to speak to? What skills does tomorrow’s PR pro need to be successful? 10 ways to boost your PR career in 2013. With 2013 well underway, I’ve been reflecting on ways to be a smarter, happier, and more productive professional.

10 ways to boost your PR career in 2013

Here are my suggestions for professional resolutions: Take risks and challenge authority. The most successful relationships are built on mutual respect. Instead of saying “yes,” when given an assignment, carefully consider business implications. Don’t be afraid to offer ideas and solutions that may seem against the norm. Affect change as much as possible. The 5 most-popular stories on PR Daily this week. 6 Lessons from Social Commerce. Social commerce has grown in leaps and bounds from a nascent industry in 2010 to projected $9 billion this year, and expected to reach to $14 billion in 2013, according to Booze Alan. The team at Awareness, Inc. set out to discover the secrets behind this success and the lessons that social marketers can learn to make their programs and initiatives more successful. We are excited to bring to you our next free white paper, “Social Commerce Lessons: The 6 Social Principles that Increase Sales.”

Success stories in social commerce, defined by Altimeter’s Lora Cecere as the use of social technologies to listen, understand and engage in order to improve the shopping experience, range from big brands like the Gap, bringing in sales of $11 million in one day, to tiny brands like Orabrush tongue cleaners, whose YouTube videos and Facebook ads landed them shelf space at Wal-Mart. 10-Step Guide to Social Link Building. The Ultimate How-to Marketing Guide with David Meerman Scott. Marketers have a lot to juggle.

The Ultimate How-to Marketing Guide with David Meerman Scott

Thu hút. OgilvyAction and EXPO study the impact of engagement on a brand’s bottom line. JWT/OgilvyAction, in partnership with EXPO, the first consumer network focused on creating and distributing user-generated product review videos, carried out a research study on the implications digital communication has for consumer behavior.

OgilvyAction and EXPO study the impact of engagement on a brand’s bottom line

According to findings, a typically underrated “like” can be a powerful factor in increasing potential sales and building a positive public opinion. Although 80% of shoppers are digitally engaged with brands in some way, the study identifies a specific group of consumers called Brand Connected Consumers (BCCs), who may be influential enough to impact the brand’s perception and revenue. Le personal branding. Ce concept venu des États-Unis est à la culture de l’ego ce que le golfe d’Aden est aux pirates.

Le personal branding

Gestion de sa marque personnelle, identité et réputation numérique, "processus d’éclosion et de mise en visibilité d’une marque personnelle" par l’alliance de diverses disciplines, à savoir le Marketing, la Communication, la Connaissance de Soi et le Web Social, le personal branding est donc un nouveau mode de gérance de notre carrière professionnelle. Objectif : faire valoir son expertise, mais surtout gagner en visibilité, en reconnaissance et en notoriété. Concrètement, ce nouveau concept vise à faire de soi-même une véritable marque et d’en assurer la promotion. Dans les faits, il consiste avant tout à être vu, reconnu, et partant de là, consulté. Que ce soit dans le cadre d’une activité en free-lance où l’expertise est le nerf de la guerre, ou dans celui d’une recherche d’emploi où la compétence reconnue équivaut à une offre potentielle d’emploi.

B2B

SEO.