Branding Better with Hashtags. Does Your Brand Have The Glue That Holds Your Story Together? Storytelling and the Hollywood Through-Line Many, many years ago, long before my time as a creative brand marketer and long before my time working in Hollywood’s story development world, I found myself in film school learning the foundation of screenwriting strategy and storytelling techniques.
My screenwriting professors would always be preaching this concept of successful stories having a “through-line,” this glue of sorts that connects the scenes of your story together to form one, viable story. The through-line is that main objective or theme which drives the action of your main character or characters. It’s the question that gets raised in the first ten minutes of a movie and gets answered in the climax of the final act.
#10ktalks: Personal Branding 101. Elliott Wilson Shares His Tips for Social Media Branding. Welcome to Forbes. Microsoft offers new Skype TX for broadcasters, solution heavy on branding requirements. The use of Skype in television broadcasts has grown over the years, even when the quality of the transmissions have not always been the best.
Microsoft must have seen this as a marketing opportunity as they have introduced Skype TX, part of its the Skype in Media offering. Microsoft calls Skype TX “studio grade,” designed and optimized for professional studio environments. According to the Microsoft PDF guidelines, users will need to have Internet speeds of at least 400kbps upload and 500kbps download, as well as other computer requirements that should not be too hard to meet. Other requirements might annoy broadcasts, however. For instance, Microsoft says that users “should always reference the fact you are using Skype in your broadcast,” and then lists some examples. Smart Branding and Online Influence Tips. A brand is any touch point between you and your ideal audience, says Lisa Steadman.
Steadman, CEO of Woohoo Media Group, several tips for consistent branding at a talk presented to the Orange County chapter of the National Association of Women Business Owners. Also speaking at the monthly dinner meeting was Margaret Brown, who founded SocializeLA.com, helps clients grow, manage and monitor their online presence. DesignMantic.com Announces Release of Groundbreaking Design and Branding Technology. Hamilton, New Jersey (PRWEB) April 07, 2014 DesignMantic.com, an innovator in logo design solutions, has announced that its revolutionary functionality will soon be expanded to add additional features for businesses and wedding planners.
The Cougar Skin cosmetics range: Cynical branding or simply clever marketing? Cosmetic company Rodial has a habit of pushing the boundaries with its upmarket skincare range.
However the imminent launch of Cougar Skin, a skincare range aimed at menopausal women, seems to be pushing all the wrong buttons. Respected beauty writers such as Sali Hughes have labelled the company cynical and exploitative for producing a line that plays to the insulting stereotype of sexually aggressive older women chasing toy boys. Others have piled in equally uncharitably. As a man, I’d do well to tread lightly here. But as a marketer I have to say that I don’t think Rodial deserves the brickbats it is getting. Ways to Use Pinterest for Blog Branding. Some time back, I wrote a detailed guide on Pinterest advertising, which is basically on handling paid Pinterest advertising and tips to make the most of business branding.
If you’re in an online business, it’s an informative read. In this article, I will look into some ways to use Pinterest for blog branding. Even though blogging is a business, it’s slightly different. To begin with, a blogger may not have a budget for paid advertising and second, bloggers tend to take blog branding less seriously. Let’s see how bloggers can use the image sharing site. Dedicate a Board to the Blog This should be the first task after setting up the Pinterest account. Keep the Board public for anyone to join. Build Followers & Interact The image sharing site works wonderfully if there are a lot of followers and engagement. Dedicate a Board to Other Bloggers This is important.
Use the Board made for the blog to share own posts but don’t forget to share content of other bloggers. L'IAB Europe recommande 6 formats statiques et dynamiques pour le branding. 5 Tips to Use SlideShare for Personal Branding. What is Personal Branding?
Dan Schawbel, personal branding guru, defines it as: The process by which we market ourselves to others. As a brand, we can leverage the same strategies that make these celebrities or corporate brands appeal to others. Your personal homepage. Pinterest. Domain Search. Photos du journal - Meidacoms Francais. Meidacoms. Photos du journal - Meida Communications Inc. Meidacoms. Brand content et numérique : la 4ème dimension de la Marque. Le brand content constitue une démarche qui séduit de plus en plus de consommateurs.
Une récente étude vient de le souligner. Si ces derniers accueillent positivement l’approche ludique, spectaculaire voire immersive, en revanche leurs attentes se tournent en priorité vers une recherche de réductions, de jeux-concours ou de conseils pratiques… Un rappel salutaire du principe de réalité ! Principe de réalité Pour autant, le respect du principe de réalité doit-il évacuer tout principe de plaisir ? D’ailleurs, la communication publicitaire n’est-elle pas par définition une subtile alchimie entre ces deux principes ? C’est ce qu’avait bien compris les ancêtres du contenu de marque qu’ont été Procter & Gamble, Citroën ou Michelin, qui furent en leurs temps des Messieurs Jourdain du brand content.
Aujourd’hui, avec le numérique, un nouveau rapport à la marque s’écrit. Meidacoms. Meidacoms. Dot-o-mator: Domain & Company Name Ideas Generator. 01_TBCY_C_Prt1.qxd - tbcy-chapter1.pdf.
Marque Personelle. Corporate. Personal. Self-promoting strategies (Brand yourself)