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The big b2b brand bamboozler: corporate or product branding? CEOs of b2b companies have become more savvy to the value of strategic brand building in recent years.

The big b2b brand bamboozler: corporate or product branding?

Defining and investing in a b2b brand is key to achieving competitive differentiation in the market, not to mention stronger customer loyalty, internal unity, premium price positions and attractive employee brands. Strong brands enable b2b organisations to transcend product features and build a more enduring, emotional connection with buyers and other stakeholders, by reflecting some of the values they hold dear.

Uncovering what is truly important to your stakeholders is a powerful and transformative process which will enable you to communicate company or product strengths that imbue their desires. Yet, one of the most important decisions in b2b brand strategy is whether to strive to achieve such connections via your product or corporate brand. Raise the profile of your b2b corporate umbrella or push product superiority? What do the three key brand strategies look like in practice? 1. 2. Top 20 Best PowerPoint Presentations - Cubicle Ninjas.

Looking for the best PowerPoint presentations to inspire you?

Top 20 Best PowerPoint Presentations - Cubicle Ninjas

We searched high and low to provide you with an out of this world list of the best PowerPoint presentation designs. Presentations don’t only have to be used the day of your pitch. Now with sites like SlideShare, presentations are a great medium for creating unique content. From Slideshares to Ted Talks, here’s a top 20 list of the best PowerPoint presentation designs. …And feel free to laugh at the irony of us using bullet points while we applaud presenters for not using them! Top 20 Best PowerPoint Presentation Designs 1. . • Uses a minimal method • High definition images • No more than 6 words per slide 2.

45 brilliant design portfolios to inspire you. The internet is full of thousands and thousands of awe-inspiring creative resumes and design portfolios.

45 brilliant design portfolios to inspire you

To stand out in this tough market, it's important to make your online portfolio as impressive as you can. It's not just the examples of work that need to blow away your potential clients (although they do help) it's the way they're presented. You don't have to be a superstar creative director or web designer; a touch of creativity and innovative thinking will get you a long way.


Blog - dstillery. Volvo reveals a new brand positioning. Digital work for this campaign was planned by MindShare and executed by Burrows (part of Wunderman), which has had a nine-year relationship with the car brand.

Volvo reveals a new brand positioning

Volvo recently appointed Nitro as its lead UK above-the-line agency. New branding, 'Life is Better Lived Together', provides Volvo with ample opportunity to harness digital and social media. Interactive advertising units, including banners and skyscrapers, will link to landing pages, where consumers can experience Volvo cars using 360-degree technology. Future email marketing (by EHS Brahm) will link to the new branding. "Around 80 per cent of consumers research online before purchasing," said Anita Fox, head of marketing communications, Volvo Cars UK. "Our dealer network is also engaging with digital - looking to us to provide digital assets, such as email templates.

The strategy change follows global consumer research that found that society is shifting from 'me-centric' values to more 'we-centric' values. Visionary Branding: Brilliance Essentials for Social Treps. Visionary Branding: Brilliance Essentials for Social Treps November. 19, 2013 Do you know your success factors?

Visionary Branding: Brilliance Essentials for Social Treps

How can you create your own category in which you are/your product is the leader? Where can you unleash your brilliance and win? As entrepreneurs here to shift culture, these are all questions we must ask ourselves to get at the heart of our offering. 1. 2. 3. 4. 5. BrandStruck: Brand strategy database. Sage Brand Archetype. Uncommon Listening: Fuel Your Creative Self Part Two. Bulldog Drummond Practicing Uncommon Sense We’re a team of business leaders, design thinkers, writers and brand strategists committed to doing things in uncommon ways.

Uncommon Listening: Fuel Your Creative Self Part Two

We’re curious about the people and places around us and fascinated by the search for what’s next. In case you missed our last round up of Uncommon Listening, Gregg’s Eggs is a dose of uncommon sense in the form of a podcast. These sound bites are short, direct, and fuel creative thinking. Microsoft - Salt Branding. In today’s hyper-paced, hyper-connected, hyper-social world, the business model which made sense for your brand yesterday, might not tomorrow and the companies that are best suited to respond to and succeed in this constantly shifting landscape, are the ones that know how to stay relevant in the consumer’s mind.

Microsoft - Salt Branding

Free Ebook: Proving the ROI of Inbound Marketing. John BoniniMarketing Director, @bonini84 As the Marketing Director at IMPACT Branding & Design, John oversees the company’s entire lead generation and branding strategy, utilizing blogging, premium content creation, social media marketing, search engine optimization and video marketing in order to help grow the company and expand its reach.

Free Ebook: Proving the ROI of Inbound Marketing

Under John’s direction, IMPACT has experienced significant growth in its blog subscribers, social media following, as well the company’s overall traffic and lead generation. In addition to his work at IMPACT, John has also been interviewed and featured in several industry leading publications, including the Wall Street Journal’s SmartMoney, MarketWatch, as well as the HubSpot blog. Does your brand have multiple personalities? Define Endorser Brand Architecture, Endorser Brand Examples.