5 Ways to Introduce Yourself Perfectly in 20 Words or Less [TEMPLATES] https:... Define Your Personal Brand & Narrative. Articulating, having and cultivating a personal brand are all the rage these days. Workshops and online classes abound and a good and well-articulated one is often seen as the great differentiator for job seekers and career changers. But many times, people have no clue how to get started. I’ve had clients write on the personal branding exercises I give them, “Please help with this!” Other times, people I talk to totally gloss over it, saying it’s really their ‘last priority.’ Well, it’s actually the opposite- cultivate a solid personal brand and tell it effectively via your personal narrative and you’ve just cut out a substantial amount of the “applying to 500 jobs via web portals with no response” nightmares.
So without further ado, I’m sharing some ‘getting started’ tips in advance of my October 29 Ivy Exec class so you can show up with some ideas already in hand: This is just the beginning. What It's Like To Get A Personal Brand Makeover By Personal Brand Consultants. "It’s like you’re an idiot savant. " I’m on the phone with Karen Leland, a branding and marketing strategist, discussing the particulars of my quote-unquote "personal brand.
" Admittedly, it’s a two-word concept I never paid much attention to, except when in the context of a joke, or maybe an inadvertent stumble into marketing Twitter, where hashtags are abundant and thinkfluencers speak Romulan. Leland is a strategy coach based in San Francisco who has helped CEOs, small business owners, and other entrepreneurs build a credible digital narrative foundation from which to advance their careers. (She says one of her triumphs was helping a LinkedIn executive build his LinkedIn profile.) After all, what are reporters these days if not personal brands? At the moment Leland is sifting through my Twitter, LinkedIn, and Facebook to explain to me—gently, platform-by-platform—what I’m doing wrong. Leland's analysis starts before she reads a single tweet, with my avatar. Drop The Anchor What I Learned. Doing Good Work Matters More Than Your Personal Brand. Your Elevator Pitch Needs an Elevator Pitch.
Ah, the elevator pitch. A favorite tool of the networking masses. A rite of passage of sorts. You’ve heard the scenario: you step into an elevator and go up one floor. The elevator doors open and in walks the client of your dreams. Today, you’re getting both my word-for-word elevator pitch, my elevator pitch’s elevator pitch, and the secrets behind what makes it all so effective. “What do you do?” “You mean, in addition to being an international bodybuilding champion?” Usually, they laugh. “Well, you know how email and texting and social media have pretty much taken over how we communicate?”
“Yes.” “We’re more connected than ever, but yet…more disconnected than ever. “How do you do that?” “Well, here’s an example. Now obviously, this elevator pitch is a lot longer than 20 seconds. When people ask “What do you do?” Start with a verbal slap. To “wake them up” you probably won’t be able to use my self-deprecating, bodybuilding joke. Then ask a problem question. Go to the noddable. If you want to accelerate your career in 2015, then start thinking of yoursel... December 11, 2014 How come you do such a good job marketing brands, but a bad job marketing yourself? At this time of year, it is natural to think about what’s next in your career. Most brand leaders I see tend to only go after those jobs that come to them, relying on being called by a recruiter or seeing postings on job sites.
That’s how 16 year olds look for a summer job, not how leaders manage their careers. Start by analyzing your strengths I believe in the idea of loving what you do and living why you do it. The advantage of using this type of tool is that it allows you to re-define yourself away from job titles. The next tool to use is the personal strength finder. Managing ProductsCreating IdeasStrategic ThinkingLeadership of People. Find your Unique Selling Proposition Just like the brands you manage, take the analysis above to start forming a brand positioning for yourself that makes you stand out as unique. Once you find your USP, find a way to turn it into a big idea.