Designing a Brand Identity. One of the most interesting projects that a graphic designer can take on is designing a logo.
It can be daunting (and stressful) to come up with logo options based on market research, and stumble upon some "design magic" through the exploratory process. Narrowing it down to a final approved logo and then seeing it out in the world can be a very rewarding experience for a designer. However, most of the time, a logo is not enough. Large organizations with layers of management require a thorough brand identity system that provides a unified vision and tools that help everyone build the brand. But before we dig in, let's define the difference (and relationship) between a brand, an identity and a logo. Brand vs. A Brand (or Branding) refers to the perceived image and subsequent emotional response to a company, its products and services.
Phase 1: Research, Vision & Design Brief This phase should be as thorough as needed — depending on the depth of research and size of the company. 1. Creating a Brand Identity: 20 Questions You MUST ask BEFORE You Start. Photographs by Frank Hamilton “No.
This just doesn’t look right”. What do you do when a client says that? Especially if it’s about the design you just sent in after a whole week of loving labour. For a designer, the worst clients are the ones who don't know what they want. As designers, we’re responsible for delivering not just the visuals as a pdf, psd, or .svg but also for delivering the intangible associations with those visuals. It can get icky when working with clients who lack clarity. Part of our job is to help clients achieve clarity about their brand identity. You don’t want to be caught in multiple cycles of design iterations, hoping the client likes your work. To avoid the heartburn later – front load the work. Along with mapping out a clear brand identity, you can frame the questions to leverage a few indirect benefits like: Inspire confidence and trust in the client: You’re a thorough professional and are making a genuine effort to understand their business and needs.
Branding Checklist - items to update when renewing logos. A Checklist to Build Your Own Brand. The Brand-Building Checklist. It was two months ago that I declared January, “Build an Awesome Brand Month.”
To back it up, tagline expert Jim Morris and I teamed up for 8 blog posts and a free webinar to help you build your awesome brand. So 45 days after the webinar it’s time for a progress report. How are you doing? If your branding efforts are off-track, don’t take it too hard. Professional%20Branding%20Checklist.pdf. Small Business Branding Checklist: 8 Tips for Success - The Creative Entrepreneur. So you want to start a business?
Great! You’re not alone—over six million businesses are started each year, making it crucial that your business stands out in the crowd. Branding is often overlooked by small businesses, but even though you might think your resources are better spent elsewhere, we’re here to tell you that branding is a huge part of distinguishing yourself from your competition, attracting (and maintaining) a loyal customer base and a helpful reference as you make future business decisions. Infographic design by sundayrain. Branding 101: A Visual brand Identity Checklist. Whether you’re building a new brand or simply refreshing an old one, your brand’s visual identity is the most important factor.
Brands with a consistent visual identity resonate with their customers more effectively and get the added benefit of having to spend significantly less money in the long run on advertising and marketing materials. Brands with more scattered visual identities, on the other hand, have to spend more and more to get their brand in front of customers as it changes so frequently. Examples: What Do Great Brand Identity Guidelines Look Like? Okay, so you’ve been tasked with creating a brand guide for your company.
Your CMO told you that it needs to cover everything that encompasses your company and its brand. Your CEO told you it should inspire the rest of the company to become brand advocates. Check Yourself – Your Basic 11 Point Brand Identity Checklist. - by Fiona Vesey, Vesey Creative (Published in Brand Quarterly magazine) We all know that it’s important to make a good impression visually.
So with that in mind, here are a few basics you should check to make sure you are putting your best foot forward. Each area could be an article (or three) on its own, so I will give you the basics to build your foundation on. 1. Logo And Tag Line Every business has a logo – even the ones who think they don’t. 2. Now, not everyone has a need for business cards – but, if any staff member has physical contact with potential/current customers or suppliers, then business cards are a must. 3. Letterhead, compliments slips, envelopes – when you use them, make them count.