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Le social media editor : un métier en vogue et en question...

Le social media editor : un métier en vogue et en question...

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Capgemini Consulting Readies 'a New Kind of Consulting' CIO IDG News Service — Capgemini Consulting, a specialist in strategy and transformation, is about to transform its own strategy for the second time in two years. To cope with the change, the company plans to recruit up to 1,000 staff this year, predominantly younger workers with social media and "digital transformation" skills, although it expects other staff to leave. Another French consulting and services company, Atos Origin, has similar designs for a social media transformation: Chairman and CEO Thierry Breton wants to eliminate internal e-mail from the company within three years, replacing it with social platforms, he announced in February. "E-mail is on the way out as the best way to run a company and do business," he said. It's not just e-mail that's on the way out, in the opinion of Pierre-Yves Cros, global head of Capgemini Consulting. For much of the last decade, consulting was about "bright people knowing how to do analytics," according to Cros.

45 Helpful SEO Articles / SEO / Splashnology - Web Design and Web Technology Community inShare0 It’s not always happens so that creative and extraordinary design of the website is the only thing you should worry about. As you know, SEO considers how search engines work and what people search for. 50 Fresh & Free Icon Sets For Web Designers inShare22 On the web there is a great amount of free beautiful icon sets. And it’s really nice that some talented designers and artists are sharing their works by providing us some useful stuff for free. In this post we would like to present you 50 amazing and free icon sets which you can use for your web designs or your desktop.

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21 Actionable Growth Hacking Tactics Update: Interested in even more Growth Hacking tactics? Buy my book of 100 practical growth hacking tactics! In this deck you will find 21 different areas of startup marketing where you can employ growth hacking tactics. The Impact of the Social Web on Media Agencies Facebook was born in 2004 as a simple directory of profile pages for Ivy League students. Twitter emerged one year later, imploring people to chirp what they’re up to. When these social platforms launched, few people understood the promise they held for marketers and the opportunities they would bring for brands. Five years later, we have Facebook Pages, branded Twitter accounts, pimped out YouTube pages and badges on Foursquare. Social media has had an incredible impact on a brand’s marketing program, but often the brand works in tandem with a media agency to perfect its communication and create its approach on these innovative new platforms. Social media has forced agencies to work quicker, longer and harder — all while keeping up with the newest Facebook features and location-based app.

Restricting Robot Access for Improved SEO The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Left to their own devices, search engine spiders will often perceive important pages as junk, index content that shouldn’t serve as a user entry point, generate duplicate content, along with a slew of other issues. Are you doing everything you can to guide bots through your website and make the most of each visit from search engine spiders? It is a little like child-proofing a home. We use child safety gates to block access to certain rooms, add inserts to electrical outlets to ensure nobody gets electrocuted, and place dangerous items out of reach. At the same time we provide educational, entertaining, and safe items within easy access.

Find more big, beautiful images on Google Starting this week we’re making it easier to quickly find great images right in your Google search results. Drawing from last year’s broader update to Google Images, we’ve integrated many of the features we introduced at that time into our main search results. Images will now appear in a tiled layout, with hover previews that give you a larger thumbnail and more information about a particular image: Additionally, if we detect that your query has “high image intent” (meaning, we’re pretty sure you’re looking for images) we’ll start showing more images on the page.

The Ultimate Guide To Pinterest For Every Brand Pinterest has captured our visual fancy like no other network before it. The image-driven network's meteoric rise in only a few years shows the site is more than just a pretty community for people interested in fashion and lifestyle: Marketers are all over Pinterest’s lead-generation aspects, and online hits on products from the site have proved a marketing sensation. According to a study by Shareaholic, the site drives more referral traffic than Google+, YouTube, and LinkedIn combined. But marketers still struggle to define what makes for a successful Pinterest content strategy--and what does not.

5 mistakes every community manager makes I took our community manager, Jade, out for a sushi lunch to gain some insight into what she's doing wrong. It's not because I don't love Jade (I do, as anyone in our office will be happy to tell you), and it's not because she doesn't do an excellent job managing our social media community. It's because she just had her first anniversary here at Simply Measured, and we've been chatting about what she wished she'd known when she started out as our community manager—the mistakes she's made along the way, what she's learned, and how she's gotten where is she is today. Hopefully, her openness about the most common mistakes she's made will help you avoid these very same pitfalls as you manage the social media sphere for your own brand.

Newspapers and Social Media: Still Not Really Getting It: Tech News and Analysis « Updated: Many traditional media entities have embraced social-media services like Twitter and Facebook and blogs — at least to some extent — as tools for reporting and journalism, using them to publish and curate news reports. But newspapers in particular seem to have a hard time accepting the “social” part of these tools, at least when it comes to letting their journalists engage with readers as human beings. A case in point is the new social-media policy introduced at a major newspaper in Canada, which tells its staff not to express personal opinions — even on their personal accounts or pages — and not to engage with readers in the comments.

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