Unstick Your Stories Using Visuals Get to terms with "Curation": Pro's and con's and 6 principles Is it the blessing bestowed on every marketing manager starving for content, or is it a fig leaf parading like thought leadership? Zoom back 4-5 years, and curation was something only art gallery owners did. Now it’s such a hot topic with B2B marketers that you need a guide to choose a curation tool. Content curation’s a funny thing, though. And here is a handful of reasons why curation’s a miserable art, and the arguments that oppose them. Con Curation: It’s a sorry attempt at looking like a thought leader by doing nothing more than collecting other people’s stories. Pro Curation: It demonstrates that you follow developments in your field, and understand which stories possess great significance. Con Curation: It’s filling an already hugely noisy marketplace by regurgitating content that was already out there in the wild. Pro Curation: Every point of view is unique, and smart commentary on the news can be even more clever (and useful) than the news itself. Pro Curation: Let’s admit it. 1.
Curation for Learning Real-Time News Curation - The Complete Guide Part 4: Process, Key Tasks, Workflow I have received a lot of emails from readers asking to illustrate more clearly what the actual typical tasks of a news curator are, and what are the tools that someone would need to use to carry them out. In Part 4 and 5 of this guide I am looking specifically at both the workflow, the tasks involved as well as at the attributes, qualities and skills that a newsmaster, or real-time news curator should have. 1. Identify NicheIdentify your specific topic-theme. Sequence your selected news stories to provide the most valuable information reading experience to your readers. There are likely more tasks and elements to the news curator workflow that I have been able to identify right here. Please feel free to suggest in the comment area, what you think should be added to this set of tasks. Photo credits:1.
What is Content Curation? What is Content Curation? Content Curation is the act of discovering, gathering, and presenting digital content that surrounds specific subject matter. Though it is still considered a "buzz word" by many in the content world, content curation is now becoming a marketing staple for many companies with a successful online presence. Unlike content marketing, content curation does not include generating content, but instead, amassing content from a variety of sources, and delivering it in an organized fashion. Who Are the Content Curators? Content curation is all around us. Many of us have been participating in content curation for years without even knowing it. What are the Secrets of Successful Content Curation? It is no secret that there is a lot of information on the internet. For most companies, content curation is being used to drive Search Engine Optimization (SEO). What are Some Helpful Content Curation Tips?
Originality Is a Conservative Argument A few weeks back I put together a review of Looking at the Land, a multi-venue curation project by Andy Adams of Flak Photo. One paragraph in particular has drawn some praise, some fire, and some confusion. I'd like to expand on it to see if doing so can forward the conversation. Here is the paragraph from the original post: So many photographers today are making strong, but related images in terms of aesthetics and production methods. Bryan Formhals of LPV Magazine clipped out a section of this paragraph and posted it on his Tumblr page, called Photographs on the Brain. That’s the most asinine, deluded thing i’ve ever heard. Upon reading his reply, I had a feeling he might be based in New York City, and indeed he is A more textured, but even more damning reply came from Jörg Colberg on his Tumblr site Conscientious Redux: To quote John Berger: "After we have responded to a work of art, we leave it, carrying away in our consciousness something which we didn’t have before. *Mr.
Meet the listeners where co-creation is possible | Limor's Storytelling Agora “So now you have a dozen possibilities for the theme in Rapunzel’s narrative. Which one will you choose to show, or in the case of storytelling – tell?” To help G here, I explained the idea behind ‘witness’. You can find my full definition here. The witness (listener) is part of what makes up the entire storytelling event through validation and influence. Storytelling evolved out of the need to communicate something beyond the obvious to someone besides yourself. On a deeper level, the utterance (story) holds the possibility of witnessing too. We created three columns representing possible reactions to his sketches by others: 1 – Yes, I see that too 2 – Not sure, doesn’t move me 3 – What? G sorted the sketches into those columns. “If you tell people something they see exactly like you, what will be the outcome?” “What about telling them a ‘doesn’t move me’ story?” “So we are left with the ‘what?!’ Six pieces G made were in column three. Next Is it a good tale? Related Posts: No Related Posts
The Human Algorithm: Redefining the Value of Data inShare246 The onslaught of real-time social, local, mobile (SoLoMo) technology is nothing short of overwhelming. Besides the gadgets, apps, social networks and appliances that continue to emerge, the pace of innovation is only outdone by the volumes of data that each produce. Everything we share, everywhere we go, everything we say and everyone we follow or connect with, generates valuable information that can be used to improve consumer experiences and ultimately improve products and services. While the amount of personal and ambient information churned out by SoLoMo is often inundating or even perplexing, it is this “big” data that will help businesses evolve and adapt in a new era of connected consumerism. From business to education to government and everything in between, without studying how the undercurrent of behavior is evolving, organizations cannot effectively adapt to new trends and opportunities. From Information Paralysis to Analysis The Human Side of Information
It’s not Twitter — this is just the way the news works now If it seems like just yesterday that we were talking about how error-prone Twitter and other social-media outlets were during a crisis, that’s because it was almost yesterday — Hurricane Sandy, the last event to really stress-test the accuracy of real-time citizen reporting and “networked journalism,” happened just six weeks ago. Now, the shooting of six adults and 20 children at an elementary school in Connecticut has raised many of the same issues, since Twitter was filled with inaccurate reports about the incident. For some, this proves that social media is not an appropriate tool for journalism, particularly real-time news reporting. Many of those criticizing the spread of false reports on Twitter seem to be drawing a firm line between the way that people behave on social networks and the way that “real” journalism is practiced by traditional news sources such as the New York Times or CNN. Twitter was wrong — but so were CNN and CBS Is social media responsible for these mistakes?
Just Story It TEDx Transmedia 2012 What is Transmedia? Transmedia is simply a form of storytelling where multiple platforms tie together to tell a common story. A pop-culture and historical example includes television series such as Heroes; where a comic, action figure, web series, and television show all intertwined to tell different portions of the same story. Another good example of transmedia in action includes franchises like Microsofts HALO series where different segments of the story have been shared through console games, action figures, comic books, and feature novels. While the origin of transmedia can be greatly debated, the reality is that a holistic form of storytelling and building a brand franchise has existed for decades. For traditional examples of transmedia in action you only need to think about titles like Star Wars, Star Trek, G.I. In my previous articles about owned, shared, syndicated, and search media, the application of transmedia into a digital franchise has been an elusive goal. That’s my take on Transmedia.